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Magento 2:
The Future
of Ecommerce
@PeacockCarter
Orange!
Author of 7 books on web design
(4 on Magento)
What is
Magento?
@PeacockCarter
Ecommerce, from the ground up
Image: public domain
Magento: launched in 2008
Stable.
Extensible.
The best ecommerce platform
around (?)
Community & Enterprise
Where is
Magento?
@PeacockCarter
Market share
@PeacockCarter
Stats: blog.aheadworks.com/2015/05/ecommerce-platforms-popularity-may-2015-two-platforms-take-half/
Alexa top 1 million web sites
Magento Community
25.3%
Magento Enterprise
4.5%
29.8%
www.christianlouboutin.com
store.liverpoolfc.com
www.harveynichols.com
…& plenty of smaller retailers…
…across many, many sectors.
The future of
Magento…
@PeacockCarter
Magento 2
@PeacockCarter
New (default) design
Streamlined one page checkout
Hugely improved administration
Better reporting tools
For developers
Unit testing
More modular
PHP7
Ecommerce trends
for 2016
@PeacockCarter
Even more mobile sales
*Other smartphones are available.
Even more mobile sales…
Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
55.7%
Mobile/tablet traffic
44.3%
Web traffic
Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
75.1%
Mobile/tablet traffic
24.9%
Web sales
…& payment gateways catch up
More multichannel
*Other marketplaces are available.
Faster delivery
shutl.com
Smarter marketing
nosto.com
magemail.com
Localised payment gateways
e.g., Klarna (invoices), Sofort
(bank transfer)
More fruit!
And yes, Magento
can do all of this!
@PeacockCarter
Learned something?
@PeacockCarter
@magentone
Next event:
Magento
Mon, 15th February
6pm

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