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SEO basics for WordPress websites

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Search engine optimisation basics for your WordPress website, by Richard Carter of Peacock Carter, Newcastle website design agency who have been working with WordPress for over 10 years.

Published in: Marketing
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SEO basics for WordPress websites

  1. 1. 5 SEO basics for WordPress websites @PeacockCarter
  2. 2. What is SEO? @PeacockCarter
  3. 3. Search engine optimisation (SEO) is the process of improving and monitoring your website to improve its rankings in search engines.
  4. 4. 1. Explain what you do, and where @PeacockCarter
  5. 5. Maximise your website’s homepage 1. Company name 2. Your primary services/products 3. Locations you serve
  6. 6. 2. Do your contact details match Google My Business listings? @PeacockCarter
  7. 7. Help confirm your map listings 1. Company name 2. Address 3. Telephone number Free – google.com/business
  8. 8. 3. Does each page have a unique title? @PeacockCarter
  9. 9. A good page title 1. Is unique in your website 2. Contains your business name 3. Is relevant to content in the page
  10. 10. 4. Have you used structured data? @PeacockCarter
  11. 11. Structured data A way of giving search engines more information about your website
  12. 12. Site hierarchy Breadcrumbs with appropriate markup help search engines understand site structure.
  13. 13. Knowledge Graph Feeds Google’s Knowledge Graph box for branded (ie, company name) searches
  14. 14. How? Much can be done with the Yoast SEO plugin (free!)
  15. 15. 5. Register with Webmaster Tools @PeacockCarter
  16. 16. Webmaster Tools - Help search engines find content - Verify your website - Submit sitemap - Receive error warnings Free! - search.google.com bing.com/toolbox/webmaster
  17. 17. 6. Bonus! Use HTTPS @PeacockCarter
  18. 18. HTTPS - Secures connection between server and visitors Free*! – letsencrypt.org * Depends on your hosting company.
  19. 19. Learned something? @PeacockCarter

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