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SEO basics for WordPress websites - WPNE January 2020 Slide 1 SEO basics for WordPress websites - WPNE January 2020 Slide 2 SEO basics for WordPress websites - WPNE January 2020 Slide 3 SEO basics for WordPress websites - WPNE January 2020 Slide 4 SEO basics for WordPress websites - WPNE January 2020 Slide 5 SEO basics for WordPress websites - WPNE January 2020 Slide 6 SEO basics for WordPress websites - WPNE January 2020 Slide 7 SEO basics for WordPress websites - WPNE January 2020 Slide 8 SEO basics for WordPress websites - WPNE January 2020 Slide 9 SEO basics for WordPress websites - WPNE January 2020 Slide 10 SEO basics for WordPress websites - WPNE January 2020 Slide 11 SEO basics for WordPress websites - WPNE January 2020 Slide 12 SEO basics for WordPress websites - WPNE January 2020 Slide 13 SEO basics for WordPress websites - WPNE January 2020 Slide 14 SEO basics for WordPress websites - WPNE January 2020 Slide 15 SEO basics for WordPress websites - WPNE January 2020 Slide 16 SEO basics for WordPress websites - WPNE January 2020 Slide 17 SEO basics for WordPress websites - WPNE January 2020 Slide 18 SEO basics for WordPress websites - WPNE January 2020 Slide 19 SEO basics for WordPress websites - WPNE January 2020 Slide 20 SEO basics for WordPress websites - WPNE January 2020 Slide 21 SEO basics for WordPress websites - WPNE January 2020 Slide 22 SEO basics for WordPress websites - WPNE January 2020 Slide 23 SEO basics for WordPress websites - WPNE January 2020 Slide 24 SEO basics for WordPress websites - WPNE January 2020 Slide 25 SEO basics for WordPress websites - WPNE January 2020 Slide 26 SEO basics for WordPress websites - WPNE January 2020 Slide 27 SEO basics for WordPress websites - WPNE January 2020 Slide 28 SEO basics for WordPress websites - WPNE January 2020 Slide 29 SEO basics for WordPress websites - WPNE January 2020 Slide 30 SEO basics for WordPress websites - WPNE January 2020 Slide 31 SEO basics for WordPress websites - WPNE January 2020 Slide 32 SEO basics for WordPress websites - WPNE January 2020 Slide 33 SEO basics for WordPress websites - WPNE January 2020 Slide 34 SEO basics for WordPress websites - WPNE January 2020 Slide 35 SEO basics for WordPress websites - WPNE January 2020 Slide 36 SEO basics for WordPress websites - WPNE January 2020 Slide 37 SEO basics for WordPress websites - WPNE January 2020 Slide 38 SEO basics for WordPress websites - WPNE January 2020 Slide 39 SEO basics for WordPress websites - WPNE January 2020 Slide 40 SEO basics for WordPress websites - WPNE January 2020 Slide 41 SEO basics for WordPress websites - WPNE January 2020 Slide 42 SEO basics for WordPress websites - WPNE January 2020 Slide 43 SEO basics for WordPress websites - WPNE January 2020 Slide 44 SEO basics for WordPress websites - WPNE January 2020 Slide 45 SEO basics for WordPress websites - WPNE January 2020 Slide 46 SEO basics for WordPress websites - WPNE January 2020 Slide 47 SEO basics for WordPress websites - WPNE January 2020 Slide 48 SEO basics for WordPress websites - WPNE January 2020 Slide 49 SEO basics for WordPress websites - WPNE January 2020 Slide 50 SEO basics for WordPress websites - WPNE January 2020 Slide 51 SEO basics for WordPress websites - WPNE January 2020 Slide 52
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An updated slideshow from my talk at WordPress North East (WPNE) on 16 January 2020 at Proto in Gateshead. I take a look a the search engine basics for WordPress websites, from permalink settings and index settings, to page content, headings, internal links and more.

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SEO basics for WordPress websites - WPNE January 2020

  1. 1. SEO basics for WordPress websites WordPress North East 16 January 2020 Proto, Gateshead @PeacockCarter
  2. 2. What is Search Engine Optimisation? @PeacockCarter
  3. 3. Search engine optimisation (SEO) is the process of improving and monitoring your website to improve its rankings in search engines.
  4. 4. Onsite SEO is … how your website is built … the content on your website … the relevance of your content
  5. 5. Offsite SEO is … external links & references … Google Business listings … (and a few other bits we won’t cover)
  6. 6. Healthy websites use a mix of both offsite and onsite optimisation.
  7. 7. 1. Make sure search engines can find you @PeacockCarter
  8. 8. Check search engines can read (“index”) your website Settings > Reading “Discourage search engines from indexing this site”
  9. 9. 2. Use search engine friendly URLs @PeacockCarter
  10. 10. A URL is a page address It’s unique to that page on the web. E.g., website1.com/about is different from website2.com/about
  11. 11. Good URLs (page addresses) 1. Contain relevant words 2. Don’t change frequently
  12. 12. Example cheeseshop.com/about-us is better than cheeseshop.com/?p=123 or cheeseshop.com/page123
  13. 13. WordPress URL options Settings > Permalinks
  14. 14. Use a sensible title for your page, & you get a sensible URL
  15. 15. 3. Use relevant, unique page titles @PeacockCarter
  16. 16. A page (or post) title …is one of the main factors in your onsite optimisation …gives a strong indication of what your page is about
  17. 17. Good page titles ... are relevant to page content ... contain your brand or business name … are unique in your website e.g. “Stilton cheese – The Cheese Shop”
  18. 18. Bad page titles … are very generic … are spammy … duplicate other page titles e.g., “Home”, “Blue cheese cheddar cheese red Leicester…”
  19. 19. Editing your page title
  20. 20. 4. Keep your content relevant and well- written @PeacockCarter
  21. 21. Good page (& post) content … is at least 300 words long … is unique to that page … makes use of headings to separate content … links to other relevant content
  22. 22. Editing content
  23. 23. 5. Use internal links in your content @PeacockCarter
  24. 24. An internal link is a link to a page or post in your own website.
  25. 25. Good links … use relevant text in the link anchor … are added sparingly. A few per page is fine
  26. 26. These can help your onsite SEO.
  27. 27. 6. Use image alt text @PeacockCarter
  28. 28. These provide a description of images in your page content
  29. 29. When images are relevant to the content, this can help SEO
  30. 30. 7. Pick your WordPress theme carefully @PeacockCarter
  31. 31. A good WordPress theme for SEO …is mobile-friendly (responsive) …uses good HTML markup (harder to spot!) Ask on the WPNE Meetup or Facebook page
  32. 32. 8. Install a good SEO plugin @PeacockCarter
  33. 33. Yoast SEO for WordPress
  34. 34. Yoast SEO plugin …provides a lot of SEO tools …for free! …see yoast.com
  35. 35. XML sitemaps …tell Google of new pages …help ensure “indexing”
  36. 36. Breadcrumbs …help search engines understand the hierarchy of your pages
  37. 37. Breadcrumbs on your website
  38. 38. Breadcrumbs in search results
  39. 39. Knowledge Graph Feeds Google’s Knowledge Graph box for branded (ie, company name) searches
  40. 40. Knowledge Graph in Google
  41. 41. 9. Monitor and refine your website over time @PeacockCarter
  42. 42. Google Analytics or Jetpack …both free to use …provide visitor data …WordPress plugins exist for both
  43. 43. 10. Pick a good website hosting company @PeacockCarter
  44. 44. A good host helps ensure good website loading times
  45. 45. A good host can help you add a security (SSL) certificate
  46. 46. A few basic SEO tips and tools @PeacockCarter
  47. 47. Use site:yourwebsite.com
  48. 48. What can you see? … page count … whether your pages are all indexed
  49. 49. Sign up to Search Console … tells you of issues with your website search.google.com bing.com/toolbox/webmaster
  50. 50. Moz’s introduction to SEO https://moz.com/beginners-guide-to-seo
  51. 51. Questions? @PeacockCarter
  • mj653clark

    Feb. 29, 2020

An updated slideshow from my talk at WordPress North East (WPNE) on 16 January 2020 at Proto in Gateshead. I take a look a the search engine basics for WordPress websites, from permalink settings and index settings, to page content, headings, internal links and more.

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