1. Travel DNA is a suite of applications designed to ensure that your
tour operating business stays one step ahead of the competition,
giving your business the ability to adapt and evolve to rapidly
changing market conditions and demand patterns.
Integrated Systems
CPS
Competitor CPS Data
Websites Collection Price
Competitor
Engine History
Analytics
Audit Trail
Reservation
System
PPM DPM
Dashboad Driven Dashboad Driven
Financials Risk Inventory Dynamic Packaging
Analytics Analytics
Automated Pricing Automated Pricing
Business Rules Business Rules
Engine Engine
Web Analytics
KPI Driven KPI Driven
Business Business
Performance Performance
Monitoring Monitoring
Designed specifically for the Dynamic Package Tour Operating market
DPM manages pricing through an easy to use, intuitive dashboard
driven interface. DPM’s business rules engine monitors key performance
metrics ensuring that your business is achieving targets and identifying
missed opportunities.
Features:
Monitors web sales performance and conversion rates, identifying missed opportunities where
unfulfilled demand exists. Centralises data from key operational systems including;
Booking data
Competitor and market data
Inventory and price data
Web analytics data
Improves the e ciency of your pricing team by centralising all key information into one system
and automating pricing decisions.
Improves performance against targets by monitoring key performance indicators and taking
corrective steps.
An intuitive interface focuses your pricing team’s e ort on areas requiring attention.
Business performance can be analysed at a high or very detailed level through an intuitive ‘click
through into more detail‘ interface.
Improve next years financial strategy by reviewing DPM’s full data audit of all market activity,
including own and competitor price moves.

2. PPM provides a flexible scalable solution to manage pricing
and yield within the seat only and package holiday markets.
Features include: Business Benefits
Flexible intake curve model enables a Focuses your yielding and
focus on revenue or load factor. pricing team’s e orts on
products that are not
Monitors and reports competitor price performing as forecasted.
position.
A flexible configurable
Enables a single analyst to manage a framework, tailored to fit
huge amount of inventory. your pricing requirements.
A dashboard driven interface closes
missed opportunity gaps and optimises Strategically manage
margin. prices and stock.
Provide easy to read MI on how products Monitor and analyse rate
are performing at dashboard and detail of sale and market data.
levels.
Track the performance of all products on
sale, highlight those not performing as
desired and suggest or automatically
Seamless integration into
apply corrective action. your existing technical
Handles a huge number of individual architecture.
packages on sale when all the various A dashboard driven user
combinations of flight, hotel and duration interface makes it easy to
are combined. view data at both detailed
and summary levels.
Provides full audit trails of all price
changes.
Maintains a full history of price, cost, Automate pricing with a
fully integrated pricing
allocation and competitor price data.
business rules engine.
Portable and able to work with any
combination of source data and
reservation system.
CPM collects competitor data from competitor web sites into a
centralised data store. This data can then be fed into your existing
management information systems or incorporated into the PPM
or DPM pricing systems.