Thomas Cook North America chose Inventive's Package Price Manager (PPM) system in 2010 to manage pricing for their tour operating business Sunquest. PPM is designed to manage pricing and yield for tour operators with committed inventory. It receives booking data from Thomas Cook's reservation system and competitor pricing feeds. Pricing rules can be configured based on factors like load factors and margins. The system suggests price changes and maintains an audit log of all price changes. Thomas Cook has realized cost savings through more efficient pricing teams managing more inventory since implementing PPM.

1. Package Thomas Cook North America Pricing
Price
Manager Case Study
Client Facts
- Thomas Cook Group PLC serves over 23.6 million customers over
22 countries.
- In 2011 the North American arm of the business turned over £349.2m.
us
- Thomas Cook North America includes leading travel brands such as
Sunquest and Alba Tours
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Thomas Cook chose Inventive’s Package Price Manager System (PPM) to manage pricing for their North
American Tour Operating Business, Sunquest in 2010.
Package Price Manager (PPM) is designed to manage yield for Tour Operators with committed risk on flying
and accommodation, providing a flexible scalable solution to manage pricing for high volumes of inventory
in the seat only and package holiday markets.
Inventive’s PPM application is fully integrated into Thomas Cook’s reservation system TTS. The PPM system
receives booking and inventory data from Thomas Cook’s Reservation System (TTS) and a competitor price
data feed.
Pricing rules can be configured within the system based on current load factor, projected load factor,
competitor pricing and margin. The system then suggests price changes that are either fed into an approval
process or applied automatically.
PPM’s dashboard based drill down interface ensures that the yielding team’s attention is drawn to areas with
commercial performance problems, enabling them to quickly access and review detailed management
information, implementing manual price changes immediately.
The system also maintains a full audit log of all Sunquest and competitor price changes, enabling detailed
Analytics of historical commercial data.
‘We chose Inventive’s PPM product as compared to other pricing products we reviewed, PPM gave us greater visibility and
transparency of how and why price changes are applied within the system.
We feel that understanding and having an input into pricing decisions, rather than blindly accepting the output of a
complex algorithm, is critical to our Commercial Team.’
- Steven Butchart , VP at Sunquest (A part of Thomas Cook North America)
Since going live with the system in 2010, Thomas Cook have realised significant cost savings through improved
performance within their pricing teams - enabling fewer staff members to manage more inventory more
efficiently.
Inventive IT continues to work with Thomas Cook to support and enhance their PPM system.
For more information on PPM or our Competitor Pricing solution please get in touch with a member of our sales
team on +44 845 867 7641.