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Blue ocean

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Workshop Blue Ocean, co-production Flevum network & Meeting Plaza. The Netherlands, June 2010.

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Blue ocean

  1. 1. RONALD VAN DEN HOFF<br />
  2. 2. DEMOCRACY<br />POLICIANS<br />VULCANO,<br />OIL<br />ZORBA <br />THE GREEK<br />VERTROUWEN<br />ZOMBIE<br />ECONOMY<br />AGING<br />€ = GONE<br />REGENTS<br />ESTABLISHMENT<br />SUSTAINABLE<br />SOCIETY<br />
  3. 3. Besluiteloos leiderschap <br />Extreme belasting druk <br />Maatschappelijke ongelijkwaardigheid<br />Overmatige wet- en regelgeving <br />Zelfgenoegzaamheid<br />Robert Adams, Decadent Societies<br />TIJD VOOR REVOLUTIE<br />
  4. 4. INDIVIDUAL ACTIVITY SOCIAL MEDIA<br />INTERNET = SOCIAAL:<br />WEB2.0 GROUNDSWELL<br />ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL<br />ZOMBIE<br />ECONOMY<br />ZOMBIE<br />ECONOMY<br />ZOMBIE<br />ECONOMY<br />
  5. 5. SEMANTIC<br />CONTEXT.<br />FACILITATES<br />VALUE NETWORKS<br />TO BE LEARNING <br />ENTITIES.<br />“THE CLOUD”<br />WISDOM<br />KNOWLEDGE<br />INFORMATION<br />DATA<br />SOCIAL <br />COLLABORATION<br />PLATFORMS <br />& TOOLS<br /> VALUE NETWORK 1<br /> VALUE NETWORK 2<br /> VALUE NETWORK 3<br /> VALUE NETWORK 4<br />VALUE<br />CONSTELLATIONS<br />DOMAIN OF THE<br />INTERDEPENT<br />ECONOMY<br />VALUE<br />CONSTELLATIONS<br />VALUE<br />CONSTELLATIONS<br />ORGANIZATION3.0<br />DISRUPTIVE CONCEPTS<br />CAPITAL<br />SUSTAINABILITY<br />SINGULARITY<br />PERSONAL <br />BRANDING &<br />RELATIONAL <br />SOCIAL<br />NETWORKS<br />OLD-ZOMBIE<br />ECONOMY<br />ORGANIZATIONS:<br />time, money, people<br /> SOCIETY 3.0<br />
  6. 6. MENSEN<br />IN<br />OVERVLOED<br />CO-CREATIE : WISDOM OF THE CROWDS<br />
  7. 7. MENSEN<br />MOBILISEREN<br />ZICH<br />SAMEN ONDERNEMEN: CO-CREATIE<br />
  8. 8. GELD ZAT!<br />PEER-TO-PEER FUNDING<br />
  9. 9. KENNIS GENOEG &<br />GRATIS!<br />CO-CREATIE : LEGO MINDSTORM & CLICKS…<br />
  10. 10. KENNIS GENOEG &<br />GRATIS!<br />PEER TO PEER LEARNING<br />
  11. 11. TIJD =<br />REAL TIME<br />OPEN & ON DEMAND LEARNING: IN THE CLOUD<br />
  12. 12. TIJD =<br />REAL TIME<br />AUGMENTED REALITY<br />
  13. 13. XBOX 360 : KINECT...AUGMENTED VIRTUALITY<br />
  14. 14. S2M<br />LOCATION <br />LAYAR<br />MINDZ EVENT <br />LAYAR<br />AUGMENTED REALITY LAYARS<br />
  15. 15. LOCATION PROFILE MATCHING LAYAR<br />
  16. 16. ALL<br />YOU <br />DO,<br />TELL,<br />WRITE,<br />SHOW <br />IS PART OF THE <br />BRAND EXPERIENCE<br />YOU DON’T OWN YOUR BRAND!<br />
  17. 17. ALL<br />YOU <br />DO,<br />TELL,<br />WRITE,<br />SHOW <br />HAS TO BE<br />AUTHENTIC<br />AUTHENTICITY<br />
  18. 18.
  19. 19. ‘GIVE ME TWITTER, A BLOG, A SOCIAL NETWORK!’<br />
  20. 20. DOE WAT JE BELOOFD!<br />
  21. 21. 21e EEUW<br />SCHANDPAAL<br />REPUTATIE<br />
  22. 22. 21e EEUW<br />SCHANDPAAL<br />“…Beetje flauw om Transavia de schuld te geven.<br />In ieder geval kun je daar beter mee vliegen dan <br />met Turkishairways, want die landen soms <br />ongeveer op Schiphol…”.<br />
  23. 23. 21e EEUW<br />SCHANDPAAL<br />AUTHENTICY & TRANSPARANCY <br />
  24. 24. 21ST CENTURY:<br />CIVIL SERVANTS HAVE A VOICE!<br />CROWDFORCE: VOICES FROM THE GROUNDSWELL <br />
  25. 25. 21ST CENTURY:<br />POLITICIANS<br />NOT INVOLVED!<br />21ST CENTURY:<br />MUSIC INDUSTRY<br />NOT INVOLVED!<br />SENIOR GOVERNMENT OFFICIALS & PUBLIC<br />
  26. 26.
  27. 27. ONLINE ACTIVITIES STIMULATE <br />REALLIFE MEET-UPS.<br />ESPECIALLY FREE AGENTS <br />ARE IN NEED OF <br />SOCIALIZING <br />IN REAL LIFE<br />MASS MINGLING<br />
  28. 28. CONNECTIVITEIT<br />CROWDFORCE <br />
  29. 29. 1 HOUR<br />27.000 PARTICIPANTS<br />30.000 TWEETS<br />AUTHENTICY & TRANSPARANCY: TWITTERDEBATE <br />
  30. 30. 18 november 2009 :<br />“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />BUZZZZZZZZZZ = BUSINESS<br />
  31. 31. NIEUWE BUSINESS MODELLEN<br />
  32. 32. GEEN ENKELE BRANCHE<br />ONTSPRINGT DE DANS<br />NIEUWE BUSINESS MODELLEN<br />
  33. 33. RETHINK<br />YOUR BUSINESS<br />YOUR ORGANIZATION<br />YOUR CONCEPT<br />OUR DEMOCRATIC SYSTEM<br />OUR ECONOMIC SYSTEM<br />OUR FINANCIAL SYSTEM<br />YOUR PURPOSE IN LIFE<br />
  34. 34. DUURZAAM ORGANISCH<br />DYNAMISCH OPEN <br /> TRANSPARANT<br /> ZELFLEREND DELEN <br />ZELFSTUREND<br />CORPORATE STORY<br />AUTHENTIEK<br />LOVEMARK NETWERK<br />BRAND EXPANSIE<br />DIT ZIJN WIJ DUS…<br />
  35. 35. FUTURE…<br />
  36. 36. GLOBAL BRAIN<br />METACORTEX<br />connectivity<br />of<br />information<br />Intelligent web<br />WEB 4.0<br />2020-2040<br />web OS<br />WEB 3.0<br />2010-2020<br />semantic web<br />WEB 2.0<br />2000-2010<br />social web<br />WEB 1.0<br />PC ERA<br />CONNECTIVITY OF PEOPLE & INFORMATION<br />connectivity of people<br />
  37. 37. KRACHT VAN HET NETWERK<br />FYSIEKE OMVANG<br />Metcalfe<br />SPELERS POSITIE<br />Stephenson<br />RELEVANTIE<br />Granovetter<br />BETROUWBAARHEID<br />DUNBARS LAW<br />
  38. 38. METCALVE’S LAW<br />n(n − 1)/2<br />KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />2  1<br />5  10<br />12  61<br />
  39. 39. KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />
  40. 40. KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />
  41. 41. PERSONAL BRANDING – PEERS NETWORKING<br />COMMUNITY OF INTEREST<br />
  42. 42. 3RD PARTIE<br />EARNING <br />POSSIBILITIES<br />SOCIAL CAPITAL<br />NETWORKING – SHARING - COLLABORATION<br />COMMUNITIES OF PRACTISE<br />
  43. 43. VALUE NETWORK<br />
  44. 44. SEMANTIC<br />CONTEXT.<br />FACILITATES<br />VALUE NETWORKS<br />TO BE LEARNING <br />ENTITIES.<br />“THE CLOUD”<br />WISDOM<br />KNOWLEDGE<br />INFORMATION<br />DATA<br />SOCIAL <br />COLLABORATION<br />PLATFORMS <br />& TOOLS<br /> VALUE NETWORK 1<br /> VALUE NETWORK 2<br /> VALUE NETWORK 3<br /> VALUE NETWORK 4<br />VALUE<br />CONSTELLATIONS<br />DOMAIN OF THE<br />INTERDEPENT<br />ECONOMY<br />VALUE<br />CONSTELLATIONS<br />VALUE<br />CONSTELLATIONS<br />ORGANIZATION3.0<br />DISRUPTIVE CONCEPTS<br />CAPITAL<br />SUSTAINABILITY<br />SINGULARITY<br />PERSONAL <br />BRANDING &<br />RELATIONAL <br />SOCIAL<br />NETWORKS<br />OLD-ZOMBIE<br />ECONOMY<br />ORGANIZATIONS:<br />time, money, people<br /> SOCIETY 3.0<br />
  45. 45. DANK VOOR UW AANDACHT<br />WWW.RONALDVANDENHOFF.NL<br /> RVANDENHOFF<br />

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