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Roadmap to Society30: Unlocking the future.

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Key note for Symposium SHIFT Happens, organized by Eurib, European Institute for Brand Management : Unlocking the future to Society30 . Driebergen, The Netherlands. May 2015.

Roadmap to Society30: Unlocking the future.

  1. 1. UNLOCKING THE FUTURE
  2. 2. FOTO CREDIT: HENK JAN WINKELDERMAAT RONALD VAN DEN HOFF AUTHOR PUBLISHER TRENDWATCHER ENTREPRENEUR COACH INVESTOR CHAIRMAN OF SOCIETY30 FOUNDATION
  3. 3. 2015 : A CHAORDIC SOCIETY ON THE RISE TODAY Uber, the world’s largest taxi company owns no vehicles. Facebook, the world’s most popular media owner creates no content. Alibaba, the world’s most valuable retailer has no inventory. Airbnb, the world’s largest accommodation provider owns no real estate or beds. TEN YEARS AGO YouTube, the first video was uploaded. Facebook, just a year old. Bitcoin, didn't exist. Android, a small startup that Google just acquired. 6.4 billion humans on Earth, only ~1 billion were online, and none of them had heard of Uber or AirBnb.
  4. 4. POSSIBLE SCENARIOS THE CITY: YOUR STAGE METROPOLIS REVERSED MINORITY REPORT NETWORKED SERENDIPITY
  5. 5. CITY AS YOUR STAGE: PLATFORMS ECOSYSTEMS COMMUNICATION TRADINGTECHNOLOGY COMPETENCE
  6. 6. PLATFORM CAPITALISM
  7. 7. EMBRACE THE DISRUPTION MATE Hotels creates their own Hub & Spoke platform
  8. 8. COUNTRY AS A PLATFORM ESTONIA: E-resident-ID-cards. E-residents can open bank accounts, start companies, hire staff without ever visiting Estonia in real life.
  9. 9. SCENARIO METROPOLIS REVERSED METROPOLIS REVERSED.
  10. 10. KNOWLEDGE : MOOC’S & MORE
  11. 11. The factory of the future will have only two employees: a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.* *Autodesk CEO Carl Bass SCENARIO MINORITY REPORT
  12. 12. TAXIBOTS: 10% of all cars needed no parking spaces no accidents  healthcare, repair services, car insurance no public transportation WILL THIS BE OUR SOCIETY30?
  13. 13. WILL THIS BE OUR SOCIETY30?
  14. 14. SCENARIO NETWORKED SERENDIPITY EXPONENTIAL-NETWORKED SERENDIPITY. “We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb
  15. 15. SOCIETY30 CITY: MICRONOMICSMICRONOMICS data by
  16. 16. SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY. takeaway home cooked meals shared ownership block chain technology
  17. 17. (NET)WORK LOCATIONS
  18. 18. 3D PRINTING
  19. 19. MESH CONNECTIONS & COMMUNICATION : SERENDIPITY FUND market survey & money SELL MARKETPLACES CREATE prototype + build SERVICES MEET&SHAR E @ physical spaces MARKTPLACEWORK & MEETUP KNOWLEDGE NETWORK CONNECTIONS with people you know UNEXPECTED REAL TIME meeting RELEVANT people you DON’T know. HOTELS MAKERS KNOWMADS HOSPITALITY
  20. 20. SERENDIPITOUS OPPORTUNITIES
  21. 21. SERENDIPITOUS OPPORTUNITIES
  22. 22. Seats2meet Connect: connect, generate ideas, elaborate, incubate & accelerate and grow.
  23. 23. COMPETENCE PLATFORM-ECO SYSTEM- 2 SIDED MARKETPLACE for innovative (work) spaces where Society30 citizens create value. spaces, services and products monetary capital shared coworking & open collaboration social capital meeting space desk- & office space recruitment tool incubator connection engine cowork spaces traffic generator crowd sourcing CONCEPT used for: location owners department heads innovation officers H&R department corporate leaders community managers cowork space owners- real estate owners CONCEPT used by:
  24. 24. MESH GROWTH by SHARING DATA WITH OTHER PLATFORMS: travel, stay, work, food, knowledge, events, software…
  25. 25. WWW.SOCIETY30.COM free download! THE QUEST
  26. 26. TRENDS ACCES more important than ownership. CONNECTED PEOPLE stronger than organizations Rise of the KNOWMADS CITIES more important than countries. INTERNET OF THINGS environment smarter than we are
  27. 27. Seats sold Social capital Monetary Capital 2012 60.000 150.000 2013 80.000 230.000 2014 75.000 210.000 2015 85.000 240.000 COMPETENCE PLATFORM aka ECO SYSTEM for innovative (work)spaces where Society30 citizens create value: connect, generate ideas, elaborate, incubate & accelerate and grow.
  28. 28. FUNCTIONAL ASPIRATIONAL MEANINGFULL INDUSTRIAL REVOLUTION DIGITAL REVOLUTION AGRICULTURAL SOCIETY INDUSTRIAL SOCIETY DATA SOCIETY FABRICATION REVOLUTION 1850 1990 20302015BEFORE 1800

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