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Preso myowns2m

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Presentation for the 'Myownseats2meet.com' entrepreneurs meet-up. Utrecht, The Netherlands, May2010.

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Preso myowns2m

  1. 1. “WHEN THE WINDS OF CHANGE<br /> ARE BLOWING, <br /> SOME PEOPLE ARE <br /> BUILDING SHELTERS<br /> AND OTHERS ARE <br /> BUILDING <br /> WINDMILLS…”<br /> OLD CHINESE PROVERB<br />
  2. 2. RONALD VAN DEN HOFF<br />
  3. 3. VULKAAN,<br />PANDEMIE<br />WATER, <br />VOEDSEL<br />ZORBA <br />DE GRIEK<br />VERTROUWEN<br />ZOMBIE<br />ECONOMIE<br />VERGRIJZING<br />€ = OP<br />REGENTEN PROP<br />SUSTAINABLE<br />SOCIETY<br />
  4. 4. Besluiteloos leiderschap <br />Extreme belasting druk <br />Maatschappelijke ongelijkwaardigheid<br />Overmatige wet- en regelgeving <br />Zelfgenoegzaamheid<br />Robert Adams, Decadent Societies<br />TIJD VOOR REVOLUTIE<br />
  5. 5. INTERNET = SOCIAAL:<br />WEB2.0 GROUNDSWELL<br />-MENSEN<br />-MIDDELEN<br />-TIJD<br />ORGANISATIE<br />TRANSACTIONEEL<br />SOCIAAL<br />ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL<br />ORGANISATIE2.0 : 2 GEZICHTEN<br />ZOMBIE ECONOMIE: DENKEN IN SCHAARSTE<br />
  6. 6. PERSONAL BRANDING – PEERS NETWORKING<br />COMMUNITY OF INTEREST<br />
  7. 7. 3RD PARTIE<br />EARNING <br />POSSIBILITIES<br />SOCIAL CAPITAL<br />NETWORKING – SHARING - COLLABORATION<br />COMMUNITIES OF PRACTISE<br />
  8. 8. COLLABORATION – NEW VALUE CREATION<br />COMMUNITY OF PURPOSE:<br />VALUE NETWORK - MESHWORK<br />
  9. 9. KNOWLEDGE<br />NETWORKS<br />PERSONAL<br />BRANDING &<br />RELATIONAL<br />SOCIAL<br />NETWORKS<br />KNOWLEDGE<br />NETWORKS<br />PERSONAL <br />BRANDING &<br />RELATIONAL <br />SOCIAL<br />NETWORKS<br />SOCIAL MEDIA<br />COLLABORATION<br />PLATFORMS <br />&TOOLS<br />VALUE <br />NETWORK<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />..<br />/<br />OLD<br />ECONOMY<br />ELEMENTS:<br />time, means,<br />people<br />SOCIAL MEDIA<br /> & <br />COLLABORATION<br />WEBPLATFORMS<br />
  10. 10. SOCIAL MEDIA<br />COLLABORATION<br />PLATFORMS &<br />TOOLS<br />KNOWLEDGE<br />NETWORKS<br />PERSONAL <br />BRANDING &<br />RELATIONAL <br />SOCIAL<br />NETWORKS<br />organization<br />3.0<br />sustainability<br />capital<br />singularity<br />OLD<br />ECONOMY<br />ELEMENTS:<br />Time, money, <br />people…<br />INTERDEPENT ECONOMY VALUE CONSTELLATION<br />
  11. 11. capital<br />MINDZ.COM & SEATS2MEET.COM ECO SYSTEM<br />
  12. 12.
  13. 13. = MARKTVRAAG<br />LONG TAILS<br />
  14. 14. <ul><li> NO MEETING ROOMS BUT SEATS 2 MEET </li></ul> & WORK…<br />-NO TERMS & CONDITIONS…<br /><ul><li> 24/7ACCES, MANAGE OWN </li></ul>RESERVATION DATA…<br /><ul><li>MATCH MEETINGROOM & PURPOSE…
  15. 15. SUPPLIERS ACCES TO THEIR OWN </li></ul> DATA…<br /><ul><li>FREE AGENTS: SEATS2WORK,</li></ul> FREE CO-WORKING, WIFI, F&B<br />TRANSACTION<br />
  16. 16. COMMUNICATION TRU SOCIAL MEDIA…:<br />-BOUNDARYLESS<br />-TRANSPARANT<br />-AUTHENTIC<br />-MINDZ.COM FUNCTIONALITIES:<br />-virtual DNA<br />- (multi lingual) collaboration groups<br />-blogs, fora, wikis, Q&A, <br />-digital dialogue/coaching<br />-event software<br />-3rd parties integration<br />SOCIAL NETWORK FOR COLLABORATION<br />
  17. 17. WEB WATCH & CARE<br />
  18. 18. DASHBOARDS<br />
  19. 19. Seats2meet Plaza:<br />www.mindz.com<br />Social network:<br />www.frisinjehoofd.nl<br />Personal blog(s)<br />www.ronaldvandenhoff.nl<br />“ikwilmeedoen.nl”<br />Corporate blog(s)<br />Reviews:<br />www.meetingreviews.com<br />Twitter fountain<br />Hyves,<br />Linkedin<br />Facebook,<br />Youtube<br />Flickr<br />Delicious<br />Slideshare<br />
  20. 20. CORPORATE WEBSITE: UGC & AGGREGATION<br />
  21. 21. TWITTER FOUNTAIN<br />
  22. 22. VIRTUELE CONCIERGE<br />
  23. 23. AUGMENTED REALITY LAYAR<br />
  24. 24. 18 november 2009 :<br />“Wat is de beste plek voor een vergadering met <br /> 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />BUZZZZZZZZZZ = BUSINESS<br />
  25. 25. BUZZ….EXPANSIE<br />
  26. 26. GELD?<br />SOCIAAL KAPITAAL!<br />MENSEN<br />IN<br />OVERVLOED<br />CO-CREATIE : WISDOM OF THE CROWDS<br />
  27. 27. S2M BRAND = A LOVEMARK<br />
  28. 28. PERSONAL BRANDING<br />EIGEN NETWERK GROEPEN<br />
  29. 29. PLAZA’S<br />1000den GROEPEN<br />
  30. 30. 5000+ EVENTS<br />
  31. 31. PLAZA VERBINDINGEN<br />KRACHT NETWERK IN KAART GEBRACHT…<br />
  32. 32. NIEUWE MARKTEN<br />
  33. 33. THE REVERSED LONG TAIL: BESTAAT OOK !<br />
  34. 34. EXPANSIE !<br />
  35. 35. S2M 050<br />S2M 070<br />S2M 040<br />S2M 010<br />S2M 030<br />S2M 020<br />S2M STEDENNAAM<br />S2M locatie 3<br />S2M locatie 1<br />S2m loc. 4<br />S2M loc. 6<br />S2M locatie 2<br />S2M loc. 5<br />EXPANSIE : S2M NL<br />
  36. 36. SOCIAL MEDIA STRATEGY: CONTENT<br />S2M INTERNATIONAL<br />INTERNATIONAL BRANDING<br />AGGREGATION<br />S2M COUNTRY<br />S2M COUNTRY<br />S2M COUNTRY<br />NATIONAL BRANDING<br />S2M CITY-REGION<br />S2M CITY - REGION<br />S2M CITY-REGION<br />S2M LOCATION 1<br />LOCAL BRANDING<br />AGGREGATION<br />S2M LOCATION 2<br />PERSONAL BRANDING<br />S2M OWNERS = <br />BRAND AMBASSADORS<br />
  37. 37. SOCIAL MEDIA STRATEGY: DISTRIBUTION<br />S2M INTERNATIONAL<br />S2M<br />INTERNATIONAL<br />PLAZA <br />S2M<br />INTERNATIONAL<br />GROUP <br />S2M<br />INTERNATIONAL<br />GROUP <br />INTERNATIONAL BRANDING<br />S2M COUNTRY<br />S2M<br />NATIONAL<br />PLAZA <br />S2M<br />NATIONAL<br />GROUP <br />S2M<br />NATIONAL<br />GROUP <br />NATIONAL BRANDING<br />S2M CITY-REGION<br />S2M<br />LOCAL/REGIONAL<br />PLAZA <br />S2M LOCATION<br />LOCAL BRANDING<br />S2M<br />LOCATION<br />PLAZA <br />3RD PARTY<br />GROUPS <br />3RD PARTY<br />GROUPS <br />PERSONAL BRANDING<br />S2M OWNERS =<br />BRAND AMBASSADORS<br />PERSONAL<br />PROFILE<br />PERSONAL<br />PROFILE<br />PERSONAL<br />PROFILE<br />
  38. 38. DUURZAAM ORGANISCH<br />DYNAMISCH OPEN <br /> TRANSPARANT<br /> ZELFLEREND <br />ZELFSTUREND<br />ORGANISATIE3.0: MINDZ.COM & SEATS2MEET.COM<br />
  39. 39. KRACHT VAN HET NETWERK<br />FYSIEKE OMVANG<br />Metcalfe<br />SPELERS POSITIE<br />Stephenson<br />RELEVANTIE<br />Granovetter<br />BETROUWBAARHEID<br />DUNBARS LAW<br />
  40. 40. METCALVE’S LAW<br />n(n − 1)/2<br />KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />2  1<br />5  10<br />12  61<br />
  41. 41. KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />
  42. 42. KRACHT VAN <br />HET NETWERK<br />FYSIEKE OMVANG<br />SPELERS POSITIE<br />RELEVANTIE<br />BETROUWBAARHEID<br />
  43. 43. GLOBAL<br />BRAINZ<br />BIBLIOTHEEK<br />MEET UP<br />EVENT-SOFTWARE<br />DATUM PRIKKER<br />DIGITALE DIALOOG<br />WIKI<br />FORA<br />+<br />APPS DERDEN<br />WAARDE SYSTEEM<br />APPS STORE<br />REVIEWS<br />MEERTALIG<br />DE SAMENHANG<br />
  44. 44. DANK VOOR UW AANDACHT<br />WWW.RONALDVANDENHOFF.NL<br /> RVANDENHOFF<br />
  45. 45.
  46. 46. ONTSLUIT INFO WAAR MENSEN ZIJN <br />Sociaal Netwerk 3<br />Sociaal Netwerk 3<br />Sociaal Netwerk 1<br />Sociaal Netwerk 1<br />Organisatie2.0 website<br />Organisatie<br />2.0 <br />website<br />Sociaal Netwerk 2<br />Sociaal Netwerk 2<br /> VERZAMEL UGC + HERGEBRUIK <br />
  47. 47. Organisatie website<br />Sociaal netwerk 3<br />Sociaal netwerk 2<br />VERLEIDEN TE KOMEN: KOSTEN + EFFECT?<br />
  48. 48. WEB1.0 WEB2.0<br /> PRATEN + ANTWOORDEN = CONVERSATIE<br />
  49. 49.
  50. 50. ABSOLUUT TOP PRODUCT - DIENSTVERLENING<br />
  51. 51. VISIE DELEN<br />10<br />PRINCIPLES<br />PERSOONLIJK <br />NAMENS DE ORGANISATIE<br />SOCIAL MEDIA CERTIFICATION PROGRAM<br />
  52. 52. PERSONAL<br />BRANDING<br />YOUTUBE CHANNEL<br />BLOG<br />TWITTERT<br />WEBSITE<br />PERSONAL BRANDING: DIALOGUE<br />
  53. 53.
  54. 54. SAMEN = NETWERK + WEB2.0<br />

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