retailing and meaning

1. E-RETAILING
BY RAHUL TODUR

2. WHAT IS E-RETAILING
E-RETAILING IS THE USE OF TECHNOLOGY SUCH AS COMPUTERS AND THE
INTERNET TO SELL A RANGE OF PRODUCTS AND SERVICES ONLINE TO THE
WORLD.

3. WHAT OPPORTUNITIES DOES E-RETAILING
PROVIDE?
• E-RETAILING OPENS UP MANY DOORS FOR COMPANIES.
• E-RETAILING PROVIDES A GREATER RANGE OF PEOPLE TO SELL THE PRODUCTS
TO.
• THIS CAN LEAD TO INCREASE IN PROFITS AND A DECREASE IN COSTS.
• THE WEB SITE CAN ALSO LEAD TO OPPORTUNITIES OF BETTER AND CHEAPER
PRODUCTS TO SELL THOUGHT GLOBALISATION.

4. HOW CAN PRODUCTS AND SERVICE BE MADE
AVAILABLE TO THE GLOBAL MARKET?
THERE ARE RANGE OF WAYS TO MAKE YOUR WEB SITE BE
WELL KNOW BY PEOPLE. THIS INCLUDES:
• USING BANNERS ON OTHERS SITES TO ADVERTISE
• USING WORD OF MOUTH
• USING SOCIAL NETWORKING SITES TO ADVERTISE SUCH AS
TWITTER TO ALERT PEOPLE WHEN A NEW PRODUCT IS AVAILABLE
• USE OF EXISTING CONTACTS WITH CUSTOMERS TO ALTER THE TO
THE STORE EITHER BY PUTTING PALLETS OUT THOUGHT THE
PHYSICAL STORE AND THROUGH EMAIL.
• IF THE FUNDS ARE AVAILABLE USE TELEVISION ADVERTISEMENT AND
RADIO ADVERTISEMENT.

5. BENEFITS FOR THE COMPANY
THERE ARE RANGE OF BENEFITS TO THE
COMPANY:
• LOWERED COST- THERE IS A LOWERED COST DUE TO NOT HAVING TO PAY SHOP
RENT AND WAGES OF PEOPLE WORKING IN THE ACTUAL STORE.
• LESS CHANCES OF STOCK BEING SHOP LIFTED WHEN THE PHYSICAL STORE IS
RUNNING AND ALSO AFTER HOURS.

6. BENEFITS FOR THE COMPANY CONT…
A GREATER RANGE OF CUSTOMERS WHICH CAN LEAD TO GREATER
PROFITS. AS SHOWN BY THE TABLE BELOW THERE IS INCREASE
ASSESS TO THE INTERNET.
Table from: http://www.vwebsol.com/pdfs/aci_trends_ecommerce7.pdf

7. BENEFITS FOR THE COMPANY CONT…
A GREATER RANGE OF CUSTOMERS WHICH CAN LEAD TO GREATER
PROFITS. AS SHOWN BY THE TABLE BELOW THERE IS INCREASE
ASSESS TO THE INTERNET.
Table from: http://www.vwebsol.com/pdfs/aci_trends_ecommerce7.pdf