Are you a property investor looking for distressed, below market value properties? Maybe you have a website but it's not generating many leads. This slideshare runs through why traditional websites don't work any more for lead generation. We'll then run through the alternative and look at how you can generate high ROI property leads for extremely low cost. Use these techniques to find your own property deals or to source to other property investors.

1. Marketing and
innovation produce
results; all the rest are
costs.
- Peter Drucker -

2. STRATEGIC GOALS
PROVIDE YOUR PROPERTY
BUSINESS WITH A
24/7/365 LEAD
GENERATION PROCESS
ALLOW YOU TO ACQUIRE
MORE HOUSES
ESTABLISH A
PROFESSIONAL ONLINE
PRESENCE

3. BESPOKE SALES FUNNELS
& TARGETED ADVERTISING
SPEND MARKETING MONEY WHERE THE ATTENTION IS

4. SALES FUNNEL – WHAT IS THAT?
Sales funnel
noun
1. a high converting sales page
“you should use a sales funnel to convert more people into
customers”
synonyms: a great way to get leads

5. THE PROBLEM
WHY SOME THINGS WORK BETTER THAN OTHERS

6. THE CHANGE IS UPON US
WEBSITE
• BRAND FOCUS
• MANY DIFFERENT PAGES
• LOTS OF INFORMATION (ABOUT, CONTACT, PRODUCTS)
• MANY OPTIONS AVAILABLE
• USER IS EASILY DISTRACTED FROM THE SALE
• COSTS APPROX.£1,500 TO CREATE
• LONG TERM MANAGEMENT COSTS
• PERFORMANCE IS RARELY TRACKED
(E.G. WHAT PAGES ARE THE USER CLICKING ON, WHAT PART OF
THE WEBSITE CONVERTS THEM, WHICH PAGE DO THEY
LEAVE THE WEBSITE ON THE MOST? ETC, ETC.)
SALES FUNNEL
• SALES FOCUS
• ONE SINGLE PAGE
• TARGETED TRAFFIC
• SALES COPY
• VERY FEW CHOICES/OPTIONS AVAILABLE
- PURCHASE OR NOT
- GIVE CONTACT DETAILS OR NOT
- ENQUIRE OR NOT
• SIMPLE TO NAVIGATE
• CAN BE INTEGRATED INTO A WEBSITE

7. WEBSITE
WEBSITES TENDED TO WORK
MUCH BETTER WHEN THERE
WERE ONLY A FEW OF THEM TO
CHOOSE FROM!
SALES FUNNEL
THE WAY FORWARD!

8. LETS SEE WHAT WE MEAN
WEBSITE EXAMPLES

9. VERY BUSY
BRAND BUILDING
LOTS OF INFORMATION
WHERE DOES USER
FOCUS
EXPENSIVE TO BUILD

10. VERY BUSY
TEXT HEAVY
NO CALL TO ACTION
NO BRAND FOCUS
NO TRANSACTION
FOCUS

11. VERY BUSY
MANY PAGES
LOTS OF INFORMATION
WHERE DOES USER
FOCUS
DIFFICULT TO TRACK
USER USAGE
NO CALL TO ACTION

12. THE WAY FORWARD
SALES FUNNEL EXAMPLES

13. VISUALLY APPEALING
ONE STRONG HEADLINE
TWO OPTIONS FOR USER – JOIN OR DON’T JOIN

14. CALL TO ACTION
TEXT LIGHT
GOOD DESIGN
EXPLAINS BUSINESS IN
ONE HEADLINE
CHEAP TO BUILD

15. STRONG CALL TO
ACTION
INCENTIVISING THE
USER
SIMPLE COLOURS
CAPTURE PAGE POP UP
SIMPLE TO INTEGRATE
EASY TO TRACK USER
INTERACTION

16. WILL THIS WORK FOR MY
PROPERTY BUSINESS?
YES, ONE OF THE FOUNDATIONAL ELEMENTS OF GROWING ANY
BUSINESS IS HAVING ACCESS TO A STEADY STREAM OF SALES
LEADS

17. AS A PROPERTY INVESTOR I SHOULD
FIND BELOW
MARKET
VALUE
PROPERTY
DEALS
RAISE
FINANCE TO
BUY THOSE
DEALS

18. OUR FOCUS IS TO
HELP YOU SOURCE
BELOW MARKET
PROPERTY DEALS,
USING SALES
FUNNELS & TARGETED
ADVERTISING

19. OK, SO WHAT IS A LEAD?
• A LEAD IS A PERSON OR
BUSINESS THAT HAS AN
INTEREST IN THE PRODUCTS OR
SERVICES YOU ARE SELLING
• SO WE MEAN, A LEAD THAT IS
SPECIFIC TO YOUR PROPERTY
BUSINESS &
• GENERATING LEADS THAT ARE
TARGETED TO YOUR
INVESTMENT AREA AND ARE IN
LINE WITH YOUR INVESTMENT
STRATEGY

20. THE NUMBER ONE LEAD FOR YOUR
PROPERTY BUSINESS SHOULD BE
(SPECIFIC TO YOUR STRATEGY)
A DISTRESSED SELLER OR PROPERTY

21. EXAMPLE OF
LEADS FOR YOUR PROPERTY BUSINESS
& HOW MUCH ARE THESE WORTH
SOURCING DEALS TO OTHER
INVESTORS
• BUY TO LET: £2,500-£2,500
• FLIP/DEVELOPMENT: £5,000+
BUYING DEALS FOR YOURSELF
OR COMPANY
• BUY TO LET: £2,400PA
• HMO: £6,000-£12,000PA
• FLIP: £15,000+

22. OUR FOCUS IS TO
HELP YOU SOURCE
BELOW MARKET
PROPERTY DEALS
USING, SALES
FUNNELS & TARGETED
ADVERTISING
HOW DO I GET
THESE LEADS FOR
MY PROPERTY
BUSINESS?
1.BESPOKE SALES
FUNNEL DESIGNED TO
CONVERT A HIGH
PERCENTAGE OF
DISTRESSED SELLERS
2.TARGETED
ADVERTISING TO GET
THE RIGHT TRAFFIC TO
YOUR BESPOKE SALES
FUNNEL

23. IS IT WORTH IT?
LETS LOOK AT TRADITIONAL METHODS MARKETING

24. COST PER LEAD = REVENUE/ NO.OF LEADS
DATA SOURCE: RESEARCH CARRIED OUT WITH HIGH NET WORTH ACTIVE INVESTORS
Source Cost per month
Volume
experienced
Cost per lead Time invested
Billboards £200 2 £100 4 hours
Car wraps £250 2 £125 4 hours
Newspaper ads £100 1 £100 2 hours
Stickers £150 0 - 4 hours
Estate agents £50 1 £25 8 hours+
Letting agents £50 1 £25 5 hours+
Leafleting £500 0 - 4 hours
Add your examples

25. THE ONLINE COMPARISON
WE CURRENTLY USE FACEBOOK ADVERTISING TOOL, TO GENERATE
DISTRESSED SELLER TRAFFIC (WE ARE ADAPTIVE DEPENDING ON
THE TECHNOLOGICAL SHIFTS)

26. TRADITIONAL ONLINE
Source
Billboards
Car wraps
Newspaper ads
Stickers
Estate agents
Letting agents
Leafleting
Cost per lead
£100
£125
£100
-
£25
£25
-
a. ITS APPROXIMATELY £100 TO REACH 10,000
PEOPLE
b. WE THEN ASSUME A CLICK THROUGH RATE OF 2%
c. THAT’S 200 VISITS TO YOUR SALES FUNNEL FOR
£100
d. OR £0.50 EACH
e. WE CAN REDUCE THIS FURTHER BY ENHANCING THE
ADVERTISING EG. USING VIDEO
f. ANYWAY, OF THOSE 200 VISITS LETS ASSUME 5%
ENTER THEIR DETAILS ON YOUR HIGH CONVERTING
SALES PAGE
g. THAT’S 10 LEADS, AT £100 TOTAL SO £10/LEAD
Average cost of a traditional
lead: £75
Cost of a Facebook lead: £10

27. Cost of a Facebook lead: £10

28. QUICK BRIEF ON FACEBOOK ADS
& WHY WE LOVE THEM SO MUCH
THE MILLIONS OF
USERS ONLINE SIT
HEAVILY IN THE 25-54
YEAR OLD BRACKET.
THESE ARE ALL
PEOPLE WITH THE
MONEY!
PEOPLE ARE
SPENDING MORE TIME
ONLINE AT HOME THAN
ANYWHERE ELSE!
HIGHLY TARGETED ADS, EG. DISTRESSED SELLERS:
A. LOW INCOME
B. TV SHOWS LIKED
C. FINANCIAL RESPONSIBILITY
D. NO. OF CREDIT CARDS
FACEBOOK HAS BEEN COLLECTING DATA FOR
YEARS IN ORDER TO PROVIDE A MORE
PERSONALISED SERVICE FOR ITS USERS.
TRACK, STRATEGIZE AND TWEAK ADVERTS
ON DEMAND – ALLOWING CONTINUOUS
MARKETING IMPROVEMENTS AND LOWER
LEAD COSTS
IT IS COMPLETELY FREE FOR THE USER
(DISTRESSED SELLER) & WE CAN SEE THE
ESTIMATED REACH OF OUR MARKETING
POUNDS IN ADVANCE.

29. LETS GET STARTED!
& WHAT SERVICE DO I GET?

30. SALES FUNNEL:
a. OPTIMISED FOR HIGH
CONVERSION
b. CUSTOMISED TO YOUR
REQUIREMENTS
A VIDEO EXPLAINING THE
PROCESS THE DISTRESSED
SELLER WILL GO THROUGH
EXPERT CONSULTATION
ABOUT STRATEGY –
CONVERTING YOUR
PROPERTY STRATEGY INTO
THE ONLINE WORLD
GOOGLE & FACEBOOK
ANALYTICS FOR TRACKING
AND OPTIMISATION
PERSONAL BRANDING INCL.
OTHER LOOSE ENDS SUCH
AS FACEBOOK BUSINESS
PAGES
FACEBOOK AD SETUP,
OPTIMISATION & MONTHLY
REPORTING (IN SIMPLE
LANGUAGE)

31. STRATEGIC GOALS
PROVIDE YOUR PROPERTY
BUSINESS WITH A
24/7/365 LEAD
GENERATION PROCESS
ALLOW YOU TO ACQUIRE
MORE HOUSES
ESTABLISH A
PROFESSIONAL ONLINE
PRESENCE
THAT WILL IMPROVE OVER TIME (AS DATA IS
COLLECTED WE CAN TWEAK YOUR
ADVERTS AND YOUR PAGE, EVEN WHEN
MARKETS CHANGE)
THIS IS THE ULTIMATE GOAL FOR US ALL! YOU CAN USE YOUR SALES FUNNEL IN
YOUR PFD, OFFLINE MARKETING
CHANNELS, ANGEL PITCHING, FINANCE
RAISING ETC

32. kyle@bstreetdigital.com
CONTACT US NOW TO MOVE FORWARD
Business has only two
functions – marketing
and innovation
- Milan Kundera -