SafeAssign Originality Report 12162018 safe.Mas!- .docx

SafeAssign Originality Report 12/16/2018
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1PEST
4
1 PEST ENVIRONMENTAL ANALYSIS

Name
Date of submission
Monsanto is a global chief in the manufacturing of Agricultural
and vegetable seeds well known for
producing best that in addition to offering chemical substances
for defensive the plants. 2
https://online.columbiasouthern .edu/webapps/mdb-sa-bb _
bb60/originalityReportPrint?course _id=_ 65335 _ 1
&paperld=246487348&&attemptld=e 141 c4.. . 1 /7
12/16/2018
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EUROPEAN ACADEMIC RESEARCH, 2(5), 6478-6492

SENSITIVITY ANALYSIS OF ENVIRONMENTAL
MODELS
A SYSTEMATIC REVIEW WITH PRACTICAL
WORKFLOW
ENVIRONMENTAL MODELLING & SOFTWARE, 79,
214-232
SafeAssign Originality Report
Source - Another student's paper
European academic research, 2(5), 6478-6492
Source - http://www.uncertain-future.org.uk/?page_id=26
Wagener, 2016, Sensitivity Analysis of environmental
models

Source-
http://www.bris.ac.uk/engineering/people/francesca-
pianosi/publications.html
A systematic review with practical workflow'
Source-
Environmental Modelling and Software, vol 79., pp
MBA 5501, Advanced Marketing 1
Course Learning Outcomes for Unit IV
Upon completion of this unit, students should be able to:
3. Compare new product development and competitive product
strategies.
3.1 Investigate competitors of a company based upon customer-

preferred characteristics.
4. Analyze consumer relationships and buying processes by
outlining the development and cultivation of
customer relationships considering value, satisfaction, and
loyalty.
4.1 Determine the value proposition leading to satisfaction and
loyalty within a company.
5. Distinguish between market segmentation, market targeting,
and brand equity in the market planning
process.
5.1 Apply the four criteria of segmentation.
5.2 Describe several target markets for a company.
5.3 Examine the level of brand equity within a company.
Course/Unit
Learning Outcomes
Learning Activity
3 Marketing Plan; Chapters 10 and 11
3.1 Marketing Plan; Chapters 10 and 11

Reading Assignment
Chapter 10: Crafting the Brand Positioning
Chapter 11: Creating Brand Equity
Unit Lesson
Segmentation, Targeting and Positioning
In this unit, we will discuss how brands connect (or do not
connect) with customers. Think of a brand that you
purchase frequently and one that you never purchase. What
drives these polar opposite reactions to these
brands? Think about how acquaintances of yours have totally
different reactions to these same brands. Why
does this happen?
At the core of these decisions is the segmentation process.
Kotler and Keller (2016) define this process as the
dividing of the population into sections or segments based upon
a defined set of criteria or characteristics.
These criteria typically include demographic, behavioral,
psychographic, and geographic criteria.
UNIT IV STUDY GUIDE

Identifying the Customer
Beginning with behavioral, this criteria groups the population
based upon their interests and thoughts. An
example of this might be those interested in sports or theater.
Click the link below to view a Coca-Cola
commercial.
Nguyen, J.-L. [Jean-Louise Nguyen]. (2010, March 7). Coca
Cola’s Vancouver Winter Olympics snowball
commercial [Video file]. Retrieved from
https://www.youtube.com/watch?v=kGkh2TC7K2I
Click here for a transcript of the video.
Applying behavioral criteria to the Coca-Cola commercial,
those interested in this commercial are probably
interested in sports and, more specifically, the Olympics. Now,
compare these two automobile commercials
with respect to the behavioral criteria in which they are
appealing; click the links below to view the
commercials.
Hodgkins, B. [Billy Hodgkins]. (2009, April 5). Audi R10 TDI
commercial [Video file]. Retrieved from
https://youtu.be/TRsFByTIA4Q

TheMediaCows. (2012, January 30). Official 2012 Honda CR-V
game day commercial - "Matthew's Day Off"
extended version [Video file]. Retrieved from
https://youtu.be/tKJPCXZ5gDs
(Note: Please view the Honda commercial through 2:13
minutes.) Click here for a transcript of the video.
The first automobile commercial done by Audi compares its
excellent performance to a professional
competitive racing scenario. This might appeal to the consumer
interested in a high-performance vehicle.
Conversely, Honda takes an entirely different approach by
basing the commercial on the theme from the
popular movie Ferris Bueller’s Day Off and by appealing to the
consumer who is interested in “fun.”
The second segmentation criteria might be psychographic,
which takes into account personality, values, and
interests of the consumer. This looks into the inner workings of
the consumers by understanding exactly what
internally motivates them.
The third segmentation criteria utilizes the demographic aspects
of the consumer. This might include income
level, sex, age, family size, family life cycle, occupation,
education level, social class, and even ethnicity. Click
the link below to view another Coca-Cola commercial.
Moraes, D. [Dan Moraes]. (2010, January 16). Coca-Cola -
happiness machine [Video file]. Retrieved from
https://www.youtube.com/watch?v=rpsPn9eu-44

The video above demonstrates how Coca-Cola is using the
demographic criteria to reach and resonate with a
certain demographic. Who is this segment? Why do you think
this commercial effectively reaches
that demographic?
The final segmentation criteria is geographic, which suggests
that the population is divided based upon a
region of the country, neighborhood, or even the size of the
city. Think about preferences of people in
different countries or even differences within the United States.
Compare the South vs. the Midwest and the
East Coast vs. the West Coast. Segmentation allows a marketer
to completely understand the population
and, specifically, the consumers who are truly interested in the
product/service. This strategic grouping of
consumers will provide the company’s marketing team with a
clear understanding of exactly what their
customer and the customer’s respective needs look like. The
idea of understanding the target market’s value
proposition ties into solid segmentation practices.
Once a marketer has segmented the market based upon these
four criteria, the marketer is now able to more
clearly identify the target market(s) of a company. Kotler and
Keller (2016) define the target market as a fairly
homogeneous or similar group of customers to whom the
company wishes to appeal. The fact of the matter is
that marketing departments do not have an unlimited marketing
budget, thus it makes economic sense to
focus the marketing efforts on those who are the most interested
in the product/service. Many companies
https://www.youtube.com/watch?v=kGkh2TC7K2I
https://online.columbiasouthern.edu/bbcswebdav/xid-

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have multiple target markets and will choose to focus certain
advertising campaigns toward certain groups
during select times of the year.
Differentiation, Competitive Advantage, and Positioning
Differentiation is the process by which a marketer compares the
offerings of their company with that of their
competitors. This can be in the form of product or service
quality, pricing strategies, distribution methods,
communication, marketing strategies, level of brand equity, or a
host of other offerings as determined by the
value proposition of the target market. Marketers look to
differentiate or demonstrate how the product/service
offering is different than that of the competitors. Click the link
below to view a video that shows how a
marketer for Double A Paper attempted to differentiate
something as simple as paper.
Marketing Magazine. (2010, January 28). Value added branding
– Double A Paper [Video file]. Retrieved from

https://youtu.be/8j0fq74ACFI
When viewing the video above, think about this from the
standpoint of a business that needs to buy large
quantities of paper in order to run their business. The video
clearly demonstrates how Double A Paper looks
to differentiate their product offerings in the market. The
marketer in this video states that if the company does
not differentiate based upon product or quality, it becomes a
low-pricing battle (Marketing Magazine, 2010).
Another important area of concern for a marketer is that of the
competitive advantage, which suggests that a
company is better than its competitors in certain areas. For
instance, Walmart has a competitive advantage
with respect to pricing as it offers some of the lowest price
offerings relative to its competitors. On the other
hand, Nordstrom does not have a competitive advantage with
respect to pricing as it has a high-pricing
strategy. It does, however, have a competitive advantage with
respect to its product/service offerings as it
provides the consumer with high-quality products and a high
service level. Another example is Apple who
certainly has a competitive advantage with products/services but
does not have a competitive advantage with
its pricing strategies. The popular theme park, Disney, has a
competitive advantage with its unique
product/service offerings at its parks, but it also does not have a
competitive advantage with respect to its
pricing model. Through this discussion, we realize that a
company can have a competitive advantage in one
area and not in another and still be a highly successful
company.

Positioning is yet another important concept involved with
effectively reaching the target market. According to
Kotler and Keller (2016), positioning is how the consumers
think about the brand. Marketers use market
research to understand how their brand is currently perceived
and follow that up with marketing to reach
those consumers and/or modify the perception of the brand.
Click the link below to see Air New Zealand used
positioning to its advantage.
The Telegraph. (2011, March 28). Airline launches disco
inspired safety video [Video file]. Retrieved from
http://www.youtube.com/watch?v=RWhHpjZfTik
This airline clearly had an idea of how they wanted their airline
to be perceived by customers flying on their
planes. What is your perception of this airline? Maybe words
such as fun, exciting, creative, or innovative
come to mind. While this was the intent of this in-flight
instructional video, this was eventually removed
because consumers thought this airline was not necessarily
taking flying safety seriously.
At the end of the day, marketers are always looking to create a
high level of brand equity. In Unit III, we
discussed the advantages of creating long-term loyalty
relationships through the brand. Kotler and Keller
(2016) define brand equity as the preference of a brand over
another by the customer. This brand loyalty can
be as simple as a buying preference to as complex as an
advocate that actually helps market the brand to
other consumers. Advantages of a company maintaining this
high level of brand equity are detailed below:

73243378_1
http://www.youtube.com/watch?v=RWhHpjZfTik
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nt due to marketing efforts, and
qualified talent.
Think about how a company should look to differentiate its
product/service offering in order to maintain a
competitive advantage that leads to this brand equity.
International Consumers
As the world continues to become more global in nature, the
need arises for companies to not only
understand the consumer within their country but also the
consumers within other countries. This involves
developing an understanding of the differences in buying

practices amongst these foreign consumers.
Several factors that influence these buying decisions within
each country are culture and religious beliefs, the
political arena, laws enforced, technological advancements,
educational levels, and economic stature of the
country. While marketers cannot control these external factors,
understanding and working with them will
enable companies to remain competitive within a continuously
changing global marketplace.
Click the link below to view a video on how our popular fast-
food restaurants change their food offerings in
different countries in order to adapt to different palates
Vsauce2. (2014, May 1). What fast food is like around the world
[Video file]. Retrieved from
https://www.youtube.com/watch?v=fYSJ32sqPEw
While each of these fast-food restaurants are looking to
maintain a certain brand identity, understanding and
adhering to customer preferences in each country is of the
utmost importance. This can be the difference
between a profitable global expansion and a complete failure.
Disney is a great example of an organization
that initially attempted to bring westernized ideas to foreign
countries. The company brought an alcohol-free
policy to France, not understanding that French citizens have a
deep-rooted cultural practice to drink a glass
of wine with their meals. With this realization, Disney quickly
changed its way of doing things in their park in
France.
Click the link below to see how McDonald’s revises its

advertising themes and techniques in specific
countries.
Lee, L. [Lawrence Lee]. (2012, July 4). McDonald’s TV
advertisements in different countries [Video file].
Retrieved from
https://www.youtube.com/watch?v=_d3SXLxzP3E
This speaks well to each of the cultural differences and the
great lengths that McDonald’s takes in order to
accommodate them. Another company that understands the
importance of cultural differences is Kraft/Heinz.
Take a look at the philosophy of Kraft in marketing its well-
known Oreos in different countries by clicking the
link below.
International Marketing. (2013, August 11). Global marketing -
Oreos (Kraft) [Video file]. Retrieved from
https://youtu.be/75NpeAN-z4k
This company understands that the people in each of these
countries have different taste preferences, and
the company has modified the actual product offering to reflect
this. They address not only taste preferences
but also packaging and storage needs in different countries. For
instance, in the United States, consumers
shop in large stores and are comfortable purchasing larger, 18-
ounce packages of cookies. Alternatively,
smaller packaging formats are made available in some countries
to include kiosks in Brazil, self-service

convenience stores in China, and street vendors in Venezuela.
Stores in these countries do not have the shelf
space, and consumers do not have the pantry space in their
homes to accommodate the larger package
sizes. These companies understand the variance of customer
needs in different countries and work hard to
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fulfill these needs. Ultimately, this should lead to a higher level
of brand equity reaching toward a competitive
advantage in more areas that are important to the consumer.
Marketing Plan: Part II
In this unit, you will construct Part II of your marketing plan
for a fictional company. As mentioned previously,
this will be a comprehensive marketing plan that you will
compile in Units II, IV, and VII. While this is a
cumulative plan, each part should be submitted separately as
described in the assignment instructions.

References
Kotler, P., & Keller, K. L. (2016). Marketing management
[VitalSource Bookshelf version] (15th ed.).
Retrieved from
https://online.vitalsource.com/#/books/9781323591512
Marketing Magazine. (2010, January 28). Value added branding
– Double A Paper [Video file]. Retrieved from
Suggested Reading
The following chapter will provide you with a good
understanding of how the segmentation process enables
the marketer with the ability to clearly identify the target
market(s). Marketers need to completely understand
who their target market is and focus these limited marketing
dollars on this segment of the population.
Chapter 9: Identifying Market Segments and Targets
The following chapter will enable you to connect with the
marketer who needs to understand the competition
and how the level of growth or decline in an industry will
impact an organization.
Chapter 12: Addressing Competition and Driving Growth

SafeAssign Originality Report 12/16/2018
safe.Mas�!��-
SAFEASSIGNCHECKTEST - CSU SAFEASSIGN
PLAGIARISM CHECK TOOL
SafeAssign Originality Report Generator Ill
on Mon, Dec 10 2018, 2:00 PM
55% highest match
Attachments (1)
Journal Two Complete.doc 55%
Word Count: 540
AttachmentlD:246487348
Journal Two Complete.doc
Running Head: PEST
1PEST
4
Name

Date of submission
Monsanto is a global chief in the manufacturing of Agricultural
and vegetable seeds well known for
producing best that in addition to offering chemical substances
for defensive the plants. 2
12/16/2018
EUROPEAN ACADEMIC RESEARCH, 2(5), 6478-6492

SENSITIVITY ANALYSIS OF ENVIRONMENTAL
MODELS
A SYSTEMATIC REVIEW WITH PRACTICAL
WORKFLOW
ENVIRONMENTAL MODELLING & SOFTWARE, 79,
214-232
SafeAssign Originality Report
Source - Another student's paper
European academic research, 2(5), 6478-6492
Source - http://www.uncertain-future.org.uk/?page_id=26
Wagener, 2016, Sensitivity Analysis of environmental
models
Source-

A systematic review with practical workflow'
Source-
Environmental Modelling and Software, vol 79., pp

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