Running head WALMART CHICKEN BITE1WALMART CHICKEN BITE8.docx

Running head: WALMART CHICKEN BITE 1
WALMART CHICKEN BITE 8
Walmart Chicken Bite
Ethics, Corporate Culture & Social Responsibility
Southern New Hampshire University
September 16, 2018
Abstract
Wal-Mart is international company that has been able to
establish itself successfully largely through diversification. The
company has expanded to 14 different countries across the
international market. Its success is mainly attributed to fact that
the company values its customer and believes that the customer
is the most important entity of this company. As the largest
retailer in the world, the company has been able to live
according to its mission statement, vision statement and its core
values. Like many other institutions, Walmart strives to achieve
its strategic competitiveness and stay ahead of competitors.
However, both external and internal environmental aspects

influence this goal. The comprehension of the conditions in the
outside environment that a company establishes through
analysis of its environment is paired with knowledge regarding
its interior structure to form the foundation for creating the
company’s visions, mission and execution of its strategic
actions. In lieu of this, the fast foods firm has noted several
factors in relation to long queues, stiff completion and changes
in consumer behavior that influence profitability as well as
trends in social responsibility that affect the business. Ethics
impact largely on corporate strategy and decision-making at
Wal-Mart. The need to eliminate the negative implications on
employee treatment based on poor wage allocation and health
issues is high for Wal-Mart. The kind of work ethics that an
organization introduces largely determines work performance
and output of employees. In coming up with right ethical
procedures by drawing a good code of conduct, Wal-Mart will
transform the negative perception that has previously been
created. This includes incorporating respect, fair treatment,
proper remuneration and corporate social responsibility in the
corporate strategy. Effective management of any business
requires proper decision-making, which determines the success
of the company. Although many businesses face a great
challenge in making the right decisions, some companies have
experienced remarkable growth due to the good decisions they
made. In the case of Walmart Chicken Bites, proper decision-
making will be integral in helping the business realize its
desired objectives. This includes establishment of clear
mechanisms that include proper management, communication,
and confirmation of decision implementation.

Introduction
It is important for company to include in their strategies
elements of corporate social responsibility based on how they
prepare for trends in corporate culture and social responsibility.
The fast food industry has been largely dynamic in the last five
decades. Initially, consumers were more focused on the
delicious and timely meals provided by fast food restaurants.
This trend has, however, changed, and consumers are more
conscious about consuming healthy foods (Brady, Robertson &
Cronin, 2001). This paper identifies with Walmart, a leading
retailer in fast foods and identifies with its trends in ethics,
corporate social responsibility and sustainability. Besides this it
discusses the impacts of these trends on Walmart including
business ethics and regulations that affect decision making. The
paper looks at efforts of cultural awareness and civic
engagement by Walmart, how these efforts align with mission,
vision, and values of the firm. The work is concluded by
focusing on the rewards accrued to Walmart for implementing
corporate social responsibility.
Another focus is on decision making of the company, as well as
the impacts of those decisions. In particular, it refers to
business decisions that the company needs to make, and the
specific processes utilized in making the decisions. The paper
also looks into the impact of those decisions and processes in
the business sustainability and attributes of corporate culture of
the company. These decisions and processes are also bound to
affect the stakeholder groups, and this paper looks at how the
stakeholder groups are affected. In addition, this paper

evaluates the impact of the business on the community and
global environment.
An evaluation of the corporate social responsibility strategies
which Walmart Chicken Bites engages in, with special attention
to the efforts in the cultural awareness and the civic engagement
is discussed. Moreover, the manner in which the CSR efforts are
aligned with the corporate vision, mission, and values of the
company is presented including the benefits which are to be
accrued from the alignment of cultural awareness and civic
engagement efforts with corporate values, mission, and vision
in terms of profits and increased exposure in the corporate
world.
Background Information
Wal-Mart can be described as an international company that has
been able to establish itself successfully; this is because the
company has stores all over the USA. Moreover, the company
has also been able to expand its branches to other 14 different
countries across the international market. The success behind
this company has been mainly due to the fact that the company
values its customer and believes that the customer is the most
important entity of this company. The idea of having the
customer come first was a coined by Sam Walton who was the
one behind the Wal-Mart company.
In this case, the product that will be at focus is the Walmart
chicken bite. The rapid growth of the fast food industry and the
demand for fast food products is the reason behind the Walmart
chicken bite. Venturing into the fast food industry by Walmart
was a big step, in particular this company aimed to change the
current fast food market by offering the customers healthy fast
food chicken bites. The business idea behind the Walmart
chicken bite was to bring a new perspective in the fast food
industry via the production of healthy fast food and this was
amid health concerns that have rocked the fast food industry
over the years.
Therefore, the aim to offer healthy alternatives was the driving
force behind the Walmart chicken bite. Moreover, the idea of

being unique also pushed Walmart to venture into the fast food
industry. The company hoped that by joining this industry it
would be able to offer its customers takeaway delicacies that
are healthy. With this, the company aimed at targeting
customers who take precautions on what they eat. The publicly
traded name for this company is Walmart Inc (Brea‐Solís,
Casadesus‐Masanell, & Grifell‐Tatjé, 2015).
Being the largest retailer in the world means that; the company
has been able to live according to its mission statement, vision
statement and its core values. The vision statement of Walmart
is based on the idea of being a leader in the retail industry and
also achieving the aspect of customer satisfaction. Secondly, the
mission statement revolves around providing quality services
and products to the consumers at an affordable amount. Its core
values revolve around respect, excellence and integrity.
Walmart chicken bite has a number of target stakeholders. It is
clear that the target stakeholders will have a relationship to the
mission, vision and values of the company. To start with, the
customers to the Walmart chicken bite can be described as one
of the target stakeholders. In this case, it is evident that as
stakeholders, the customers are interested to be provided with
quality products at an affordable price.
Consequently, the idea of affordability is in line with the
mission statement. Additionally, through affordability, the
company will be able to live according to its vision statement
and core values. Secondly, the employees can also be described
as one of the important target stakeholders. This is because they
ensure that the company is able to deliver quality products and
in this case quality fast food products to the consumers. This
eventually leads to customer satisfaction that eventually results
to brand loyalty. Hence, satisfaction of the employees via
addressing issues touching on job security leads to better
customer service, which results to customer satisfaction.
Therefore, Walmart should ensure that it puts issues of job
security at hand to ensure that this reflects their set mission,
vision and core values (Balmer, 2008).

As a fast food restaurant it is evident that the government is
also a major stakeholder. This is because the government is
responsible for coming up with various legislations touching on
food safety. It is evident that fast food products have been
blamed for the rise in lifestyle diseases such as obesity. For this
reason, Walmart should ensure that its food products are safe
for human consumption and also raise concerns on the various
issues that the company feels are not being addressed by the
government especially on food safety. This will ensure that the
company lives to its set goals and objectives. Lastly, we have
the suppliers. Research has shown that, as a fast food
restaurant, the company will be in need of suppliers from the
various suppliers. Therefore, as target stakeholders for this fast
food restaurant the suppliers should be able to offer quality
products that will match the needs of the customers.
Current Trends: Business Environment of Walmart Chicken
Bites
Just like any other company, Walmart strives to achieve its
strategic competitiveness and stay ahead of competitors.
However, this goal is influenced by both external and internal
environmental aspects. The comprehension of the conditions in
the outside environment that a company establishes through
analysis of its environment is paired with knowledge regarding
its interior structure to form the foundation for creating the
company’s visions, mission and execution of its strategic
actions (Osuoha, 2012).
Internal Factors
One of the greatest strengths of Walmart is that its fast
foods are more affordable compared to other retail stores’ prices
of chicken bites. Customers actually pay less when they shop at
Walmart because the company purchases its products including
chicken bites in bulk thus making bigger discount (Frue, 2018).
Customers have a variety of things that they can get in one
store. This is a way of enhancing the experience of customers.
Customers can not only get chicken bites, but also drinks of
their own in one place. Therefore, this is likely to earn the

company significant support from the public.
Additionally, Walmart has stores that are flooded by
customers due to the fast growing business of fast foods.
However, the employees do not match the number of customers
flooded in the stores. It is normal to have a small number of
registers of cash open despite the long queues of people
especially during busy periods such as back to school seasons.
This is likely to affect the running of the chicken bites company
because, most people in the U.S. have no time and money to
purchase healthy foods. Their option is therefore fast foods and
they would ultimately resort to a widely recognized company
brand such as Walmart Chicken Bites Stores.
External Factors
The external aspects of an organization’s environment are
classified in three groupings: the competitors’ aspects, industry
and general (Osuoha, 2012). In general, Walmart’s brand is very
much recognized all over the world. However, it is largely
painted negatively. Walmart has been known out there as a
company that does not treat its workers or employees right
(Frue, 2018). Walmart is more likely to employ part-time
employees over full-time workers in their stores. According to
Frue (2018), Walmart is known for putting up smaller stores
that are out of business, thus creating hostile relations with the
people it influences.
Moreover, competition is one of the significant external
factors that affects the business environment of Walmart
Chicken Bites. As observed earlier, fast food business is rapidly
growing in the USA. The major competitors of Walmart are
Target and Costco. At Costco, one can buy multiple foods at
once and in bulk (Frue, 2018). The company is also known for
treating their customers well. This is most likely to overthrow
Walmart Chicken Bites off the fast food business. According to
Frue (2018), both Costco and Walmart attract support from the
public but Costco receives the most support.
Impact
Long Queues

The mismatch of employees and customers at Walmart has
caused long queues in Walmart stores. Chicken bites are among
the fast foods that most Americans opt for especially during
busy seasons like back to school. This means that customers
may look for alternative means such as Costco and where they
would find multiple products that they would like in one place.
Changes in the Consumer Behavior
In the current market that is characterized by customers
that purchasing items online or through mobile shopping, it is
now clear that physical retail stores are saturated especially
those operated by the biggest retail chains in the U.S. (Marcilla,
2014). Therefore, downsizing the number and size of stores has
become retail stores trend in the market. Following these trends,
the buying behaviors of customers will definitely change.
Walmart’s customers will either have to find alternative means
or queue for long time period before being served in the few
stores remaining. Alternatively, they would have to order from
the internet even during busy schedules in consideration of
preparation time and delivery time.
Higher Employee Turnover Rate
The fact that Walmart is painted negatively by people due
to its alleged mistreatment of employees is likely to affect the
fast food business negatively. For instance, the rate of employee
turnover is likely to increase, but because the fast food business
is increasingly growing, the company is likely to hire part-time
workers to address the turnover rate, which would even be a
sound environment for the alleged mistreatment of workers.
Additionally, the putting up of smaller business, which is
Walmart famous business move (Frue, 2018) is most likely to
affect the business of chicken bites as towns people are
negatively affected by these smaller stores in the U.S.
Stiff Competition
Additionally, Walmart’s biggest competitors Costco and
Target have recently gained public support and also provide
multiple products and services in one store for customers (Frue,
2018). This means that Walmart would lose many of its

customers to Target and Costco as well as experienced
employees.
Trends in Corporate Social Responsibility, Sustainability and
Business Ethics
Workplace inequality and Harassment has become a very
sensitive topic in the business world from the beginning of
2018. In February 2017, a publisher wrote an article about
harassment and sexism during her time working with Uber. By
the end of 2017, such stories had built up making it clear that
women in every kind of industry have had to face widespread
sexual harassment, corporate policies and cultures that have
been fashioned to silence them and to disempower them
(McPherson, 2018). If the year 2017 was concerned with
speaking the facts in relation to power, then 2018 definitely
focuses on the firm changes to these, both in regards to policies
of internal reporting as well as dealing with workplace
inequality. Given Walmart brand does not have an admirable
record of equality and treatment of employees; it is likely to be
on the spotlight this year.
The next major trend in corporate social responsibility is
the discussion on diversity. 2017 has experienced multiple
conversations on women in their workplaces. This has left 2018
a year of resolving issues that undermine the concept of
diversity at workplaces. More importantly, diversity this year
has focused on gender and mainly about women. Inclusion
entails creation of employees that embrace every experience,
background, disability, sexual orientation, age, language, and
culture as well as giving these differences a voice (Maloni &
Brown, 2006). Moreover, food safety is a common focus for
most business in food industries. Lack of concentration on the
safety of food is most likely to render a company a failure.
Customers are not likely to shop in a store that has a reputation
of food poisoning. Walmart serves many people in their stores
around the world every day. Since the company touches many
people’s lives, it has a crucial responsibility and an opportunity

of advancing on food safety and enhancing public health
(Walmart, 2016). As one of the lead brand worldwide, Walmart
has to maintain a continuous and effective management system
of food safety as a central part of progressive success. This
means that the company would have to invest in research and
evaluation on food as well as its suppliers before dispensing to
customers.
Additionally, prioritizing data protection and privacy is
also a business ethics that has hit the business politics in the
contemporary world. Data breaches flew under the media radar
mainstreaming (McPherson, 2018). McPherson (2018) attests
that data protection and privacy has to be the priority agenda for
the ethics issues that companies face. This has especially been
on the radar for decades by top officials in companies. With the
ongoing breaches, it is important that organizations protect the
personal information of the staff and stakeholders. This
however, is likely to be under ethical dilemma if the company is
facing serious lawsuits for instance. That said, data privacy and
protection is one area that executives anticipate increase in
resources in the next two years (Maloni & Brown, 2006).
Walmart is not an exception.
Inclusion of Women
This means that Walmart must also adjust to recruit a
significant number of women and also treat all employees with
integrity and fairness. Walmart is known for having lower
operating expenses compared to the industry average. It has a
record of achieving a cost leadership position. Therefore, it will
have to recruit more women and ensure that the code of ethics is
in alignment with the international employment standards of
treating women with fairness, dignity and integrity.
Decline in Cost Leadership Position
Also, its cost leadership position is likely to decline due to
implementation of such programs. Thus, the price leadership,
which is at the central stage of Walmart’s strategy, is likely to
be compromised especially with the reported accusations for
mistreatment of women. Funds would be channeled to address

such allegations in court and in the implementation of
resolutions in the company. Additionally, downsizing is likely
including increasing the laying off of employees, and
cancelation of contracts with important stakeholders in order to
make sure that funds are channeled towards addressing
sustainability issues that would most likely impact negatively to
the success of the company.
Revision of the Company’s Culture
As the world population continues to grow rapidly,
workforce also grows when it comes to diversity. This implies
that Walmart will have to establish company cultures, products
and experiences that speak to various perspectives and
identities. For instance, some cultures prefer their food spicy
while other would like the original taste of chicken. Therefore,
Walmart has to include various chicken bites that would speak
to its various customers especially given that it is located in the
U.S., a country with myriad cultures for customers.
Vulnerability of Partners
Numerous stores of Walmart have McDonalds’ restaurants
in them to develop Walmart’s brand (Hayden et al, 2002).
Walmart also has exclusive promotions made with Hollywood
movie firms as well as music organizations for Walmart’s brand
distribution and promotions. With the current data privacy and
protection issues, Walmart’s partners in brand promotions are
also vulnerable to any data breaches within Walmart. Recently,
it was reported that Walmart was involved in about twelve
lawsuits every day or about one lawsuit in every 2 hours
(Ferrell, 2004). This image is also likely to affect partner
organizations like McDonald and Hollywood movie
organizations. The brand partners may rethink maintaining the
partnership because of the negative image that Walmart has
been painted.
Inclusion on External Compliance Agencies
Walmart was deemed the most sued company stemming
from the interaction with customers and from the claim that
some consumers have complained that something is not right in

their function as customers to Walmart (Ferrell, 2004). Ethical
roles to customers lay strong foundation of protection of legal
aspects. From a federal perspective, The Federal Trade
Commission (FTC) is in charge of enforcing consumer
protection laws. At FTC, the Bureau of Consumer Protection is
responsible for protecting consumers from fraudulent, deceptive
and unfair practices. This means that Walmart shall have to
work with FTC in decision-making to ensure that the chicken
bites are not harmful to the consumers and meet the FTC food
standards.
Moreover, other federal agencies like the Consumer Product
Safety Commission, Food and Drug Administration as well as
Federal Communications Commission will have to be
represented in the decision-making process of chicken bite
before dispensing to consumers. This is because these agencies
help in addressing damaging conduct, as well ass fraudulent and
deceptive conduct (Ferrell, 2004). Otherwise, communication
that is misleading, false and fraudulent is likely to jeopardize
the organization’s stakeholders’ trust in Walmart and possible
withdrawal of stakeholders. This is likely to lead to haphazard
decision-making since the main stakeholders are affected.
Ethics
Issues
The contemporary news show that McDonalds has suffered
30% loss of profits given it is among the most favorite fast food
restaurants in the US. Processed foods attributed for 70% of
Americans’ diet (Weiss, 2014). Many Americans consume more
packaged foods compared to the rest of the people in the world.
Whether this is due to the fact that fast foods are convenient,
modern, and technological friendly, or meet people’s busy
schedules and industrial agriculture and public policy, the main
fact is plain. The way Americans consume food has dramatically
changed in the past fifty years (Weiss, 2014). In the modern
world, Americans are hardly linked to land and the people that
produce their food. However, this is not the only issue.
Low wages for the Employees

Firstly, in the U.S., there is a specific amount of ‘to-do,’
regarding fast food employees who have constantly requested
for pay rise and in some cases, turnover rate has gone up to
prove a point. It is evident that the fast food employees earn a
minimum wage and even though some of them make more than
the minimum amount, they are still below the poverty line as
the corporations in the fast food industry make millions of
moneys. In 2012, the U.S. Bureau of Labor Statistics reported
that seven million people in the U.S. were employees in the fast
food industry including over 500, 000 cooks, 3.4 million
counter employees, and 2.9 million in the department of serving
and preparation of food (Weiss, 2014). On average, the pre-tax
yearly income for these employees was approximated to about
$18,770, which accounts for about $9 per hour (Weiss, 2014).
For someone in a family of three, that is below the poverty line
of the federal government of $19.530. For the 3.6 million
workers that earn the minimum amount of wage or less, their
most pre-tax income, which is about $15,080, puts them below
the line of poverty, say for a household of two people (Weiss,
2014).
Benefits to Employees vs Costs to Company
Workers in the fast food industry protested to have a pay
rise including benefits and hourly amount of between 13USD
and 15USD. However, this influences the fast food gurus such
as Walmart which would cause the food prices to rise. Many
people that patronize restaurants that make fast foods do this
due to the fact that the food is cheap and fast. If workers in the
fast food industry are actually paid the amount they protest, the
costs would escalate and so will the competition for the
positions in the fast food industry. Some scholars attest that fast
food should be intact for that sake of teenagers who are seeking
their first employment.
Over-reliance on Aid
Other scholars have questioned the business ethics of the
industry. That said, many employees in this industry make a
below poverty line living making them rely on the aid programs

by the state and federal government (Weiss, 2014). Some of the
fast food companies have been charged for encouraging their
workers to rely on the advantages given to them by the
government in order to maintain their minimum wages. Big fast
food companies have been indicted of boosting their employees
to sign up for the program of SNAP (Food stamps), thus
allowing the companies to maintain the low wages and increase
their profits (Weiss, 2014). The impact is especially grave for
the minority workers such as Asians, Hispanics and African
Americans. This means that Walmart has to keep in mind fair
work and fair pay ethics to maintain its reputation and future
developments.
Health related Issues
Also, fast foods are in most cases connected to obesity.
There is a concrete base that fast foods are responsible for
obesity and for increased rates of diabetes, heart disease and
shorter lifespan (Weiss, 2014). Moreover, obese people have
reduced physical activity and life quality as well as increased
costs of health care. The U.S. is reportedly marked with an
increased rate of obesity including children.
Among the neighborhoods with people of low income and
racially disparate populations, where obesity is extreme, there
are numerous fast food restaurants compared to other areas in
the U.S. Moreover, these restaurants are conveniently located in
close proximity to schools where children learn their eating and
lifestyle habits. The restaurants in these neighborhoods also
have minimal high quality foods, leading to what is known as
‘food deserts,’ (Weiss, 2014). Weiss (2014) adds that these
cheap fast foods are accompanied by poisoned waters, little
waters, abused farm workers and farmers, overweight and
unhealthy consumers, mistreated animals and degraded soils.
Suddenly, research shows that that big piece of chicken may not
be as appealing as it may seem on its look. Many restaurants
make taste and nice-smelling foods. However, this may
implicate the health benefits in real life.
Impacts on corporate strategy and decision making processes

Ethics impact largely on corporate strategy and decision making
at Wal-Mart. The need to eliminate the negative implications on
employee treatment based on poor wage allocation and health
issues is high for Wal-Mart. The kind of work ethics that an
organization introduces largely determines work performance
and output of employees. In coming up with right ethical
procedures by drawing a good code of conduct, Wal-Mart will
transform the negative perception that has previously been
created. This includes incorporating respect, fair treatment,
proper remuneration and corporate social responsibility in the
corporate strategy.
Ethics have beneficial impacts on corporate strategy as they
drive the achievement of goals and plan execution. Work ethics
streamline organizational practice which subsequently affects
output. Introducing respect, good working conditions and safety
at work will influence the way employees at Wal-Mart will
perform. Coming up with strategies that promote the welfare of
all the stakeholders is vital to ensure that the firm remains
competitive in the global market. The company needs to
establish a team under ethical standards department responsible
for monitoring the supplier factories’ compliance with the
corporation’s local laws and standards for suppliers.
Alignment
According to the vision statement of Walmart, the firm
looks into its success from the founder’s spectrum. Its founder,
Sam Walton’s ideals are enshrined in the vision statement of the
company is, ‘to be the best retailer in the hearts and minds of
consumers and employees,’ (Ferguson, 2017). Therefore,
Walmart will have to increase the wages of its employees, lower
their prices or maintain (given customers have hardly
complained about Walmart’s high priced foods) as well as the
quality of foods in accordance to the food protection and safety
agencies’ stipulations.
This is likely to enhance the company’s reputation as well
attract more customers because the food is of quality, affordable
prices and with good customer service from employees. Given

that the company has already realized the ‘best retailer’ section
of its vision, Walmart will look into maintaining quality
products by investing in research and development as well as
hiring based on integrity, fairness, diversity, and inclusion code
of conduct that does not favor anyone, in order to avoid the
issues highlighted above such as inequality, women sexual
abuse and employee underpayment. These measures are likely to
fulfill the ‘heart’ part of the vision.
Besides that, the company will partner with ethics and
regulation bodies such as Consumer Product Safety Commission
to fulfill the ‘can live better’ part of the company’s mission
statement, ‘Saving people money so they can live better,’
(Ferguson, 2017). Introducing healthier ingredients in the
chicken bites would enhance the health of consumers thus
satisfying the mission of Walmart. Through the low prices of
other Walmart’s products, the company adheres to its mission
statement. Therefore, Walmart chicken bites will not be an
exception.
Furthermore, the company will partner with compliance
agencies Federal Trade Commission and the Bureau of
Consumer Protection, Food and Drug Administration, the
Federal Communications Commission and the Consumer
Product Safety Commission. This will further expose the
company’s new brand- chicken bites to more consumers as
highlighted by the regulations’ bodies.
Walmart will establish an Ethics Office and spread to its
stakeholders, an ethical corporate culture. This office is
responsible for making ethical decisions basing on the ethics
helpline and the world statement of ethics. The established
helpline in the company will help associates to be in touch with
the company in regards to ethical matters decision-making. The
company will also establish a team under ethical standards
department who will be responsible for monitoring the supplier
factories’ compliance with the corporation’s local laws and
standards for suppliers.
Sustainability

The company will be releasing its global compliance
program report showing the resolutions and the approaches for
addressing issues that arise. These reports will entail areas in
systems, processes, policies and people. Moreover, a corporate
division will be established combining legal matters,
investigations, compliance, and ethics into one whole and these
will always be reported to the executive team of the global
governance. Lastly, the company is looking into investing in
research and development by hiring experts in key areas to
advice of the key matters of concern like food safety, anti-
corruption, equality and fairness. These measures will help the
company avoid the tertiary impacts of unhealthy eating such as
health costs.
Besides, it will also increase the lifespan of the Americans
given health concerns are very sensitive now in the country. The
company would also elevate its position above its competitors
that focus of processing foods that are accompanied by
chemicals posing a threat to human and environment health. To
do this, Walmart will partner with companies that promote
healthy eating foods in order to promote its brand. In the
modern world, people purchase goods and services basing on
the various in relation to the past (Mahdi & Sadrinia, 2014).
With the rates of obesity shooting up over the years, consumers
have become more attentive to what they consume. Adults
especially look for factors like quality and prices and therefore
they would spend their time to shop and purchase their items.
With these trends in place, decision-making process will have to
include external review and evaluation of Walmart’s chicken
bites from ethics and regulatory agencies, before presenting the
products to consumers. Besides, it would keep the company off
scandals such as corruption and sexual harassment and lawsuits
that derail the companies’ progress and jeopardize their image
in the long-run. These are made intact with the confidentiality
regulations provided by the Global Ethics Office.
Decision-Making and Impact Portions
Decision-Making

a) Decisions
Effective management of any business requires proper decision-
making, which determines the success of the company.
Although many businesses face a great challenge in making the
right decisions, some companies have experienced remarkable
growth due to the good decisions they made. In the case of
Walmart Chicken Bites, proper decision making will be integral
in helping the business realize its desired objectives. This
includes establishment of clear mechanisms that include proper
management, communication, and confirmation of decision
implementation (Royle, 2005). Some of the important decisions
that the company needs to make are discussed below.
The company needs to improve in terms of designing its
goods and services. The objective in this strategic decision area
of managing operations should be the provision of affordable
and quality products (Pettigrew, 2014). Therefore, there is need
for the company to serve its customers with products of sizes
and prices that are consistent with the customer’s expectations.
If need be, the company can reduce the size of some products to
make them affordable to a wide array of customers. The
company also needs to make decision on quality management.
In this case, the company’s objective should be to maximize the
quality of its products within the constraints of price and costs
limits (Pettigrew, 2014). This can be achieved through using the
production line method that ensures that consistency in product
quality is maintained. Consistency of product quality is very
critical as it satisfies the expectations of the customers, while
growing the brand of the company.
Process and capacity design is another decision that
Walmart Chicken Bites needs to prioritize. This should be
centered on efficiency for minimizing costs, which supports the
strategies of the company. The strategic decision in
management of operations is crucial in focusing on the
maintenance of efficiency of processes and adequate capacity
that fulfills the prevailing market demand (Pettigrew, 2014).
The method of product line adopted will be crucial in

maximizing capacity utilization and efficiency. Another
decision is location strategy, which involves establishing
locations that reach maximum market. Establishment of
marketing mix that includes kiosks, restaurants, mobile apps,
and company website as venues will increase the company’s
presence and customer base through both traditional and online
channels (Brady, Robertson & Cronin, 2001).
The operations management also needs to make decision
on the layout design and strategy. This decision will involve
maximizing the utilization of space in kiosks and restaurants, as
opposed to focusing on spaciousness and comfort. The human
resources of the company also need to strategize on training for
the appropriate skills necessary in the production line and areas
of the company. This decision of training the company’s staff
will be essential in ensuring that the organizational culture is
promoted (Royle, 2005).
The company’s management also needs to make a bold
decision in terms of establishing the supply chain management.
In this regard, the supply chain should support the various
locations of the company (Brady, Robertson & Cronin, 2001).
The strategy of the company in this regard should be to
diversify its supply chain in all its locations. This needs to
include on boarding of more suppliers from various regions as a
way of reducing risks associated with supply chain. Moreover,
there is dire need to make firm decision on the management of
company’s inventory. This decision aims at minimizing the
inventory costs and supporting operations of the company
restaurants and other outlets (Pettigrew, 2014).
Scheduling is another crucial decision for Walmart
Chicken bites, which needs to be consistent with corporate
conventions and based on the prevailing conditions and laws in
the local market. This decision should also consider the needs
of supply chain. For instance, there is need to strategizing on
regular and seasonal schedules that seek to address the
fluctuations experienced in the local market demand (Brady,
Robertson & Cronin, 2001). This decision therefore makes the

company more flexible and adaptable to the conditions in the
local market. Above all, there is need for maintenance of the
company assets. This can be realized through contracting
maintenance service providers through local and corporate
control.
Business decisions processes should stem from ethical and legal
concepts with an aim of protecting the consumer from harmful
consumption. Issues of regulation by the Federal Trade
Commission (FTC), the Bureau of Consumer Protection,
Consumer Product Safety Commission, Food and Drug
Administration as well as Federal Communications influence
business decisions and processes. These issues that require
ethical decision making are with regard to unfair practices,
fraud, deception, damage, conduct and misleading
communications.
Decision making process needs to include these issues so that
both the consumer and Walmart are protected from harm and
misrepresentation. Business processes should align with
corporate strategy and objective (Pettigrew, 2014). Decisions
aimed to improve employee wages, reduce over reliance on aid
and promote health standards of employees at Walmart should
be guided by regulations. The process of coming up with
decisions that impart change entails proper analysis of
organization, people and the environment of Walmart,
identification of areas that require changes and coming up with
viable solutions.
b) Culture
The organizational culture of the company is integral in
supporting its positioning goals in the industry. The
organizational culture attracts qualified employees and
customers. This is because the organizational culture of a firm
defines the values, habits, and traditions that dictate the
behavior of the employees (Royle, 2005). The organizational
culture of the Walmart Chicken Bites needs to encourage
learning as a way of ensuring business efficiency in service and
production. How well the company utilizes the organizational

culture will determine the effectiveness to apply its corporate
culture towards achieving the desired level of performance from
the human resources. The organizational culture of the company
will be largely influenced by the decisions the company makes
(Zheng, Yang & McLean, 2010).
The organizational culture of Walmart Chicken Bites needs
to emphasize on the development and efficiency of the human
resource. This implies that business growth and success will be
largely supported in both local and regional fast food market. In
particular, the decisions discussed will impact the
organizational culture in four major aspects namely: people-
centricity, individual learning, organizational learning, and
diversity and inclusion (Zheng, Yang & McLean, 2010). In
terms of people-centricity, the decisions made ensure that the
company prioritizes the needs and development of the
employees. The decisions to continually encourage and support
employees will create an organizational culture that improves
the processes and procedures of the company.
The decisions described also perpetrate an organizational
culture that promote individual leaning. Individual learning is
very important in promoting quality, productivity, and business
effectiveness. Through offering training and development
opportunities for its employees through leadership development
programs, global mobility, and internships, the company will
promote individual learning that maintains an organizational
culture that inspires the staff to continue learning (Zheng, Yang
& McLean, 2010).
Through use of individual learning, the company directly
supports organizational learning. The individual learning is
crucial in developing organizational knowledge that pushes the
business to greater heights of performance. This attribute
creates an organizational culture that support programs and
policies that encourage the employees to share knowledge and
provide essential feedback for business growth and development
(Zheng, Yang & McLean, 2010). The decision of diversity and
inclusion executed by the human resource management creates

an organizational culture that seeks to optimize the human
resource capabilities in dealing with the increasingly diverse
market. As such, the organizational culture that is created
encourages employees, customers, franchisees, and suppliers to
give their feedback and participate in conversations that aim at
improving the business.
c) Stakeholders
The most important stakeholders for the Walmart Chicken
Bites are employees and customers. These two are the most
affected by the decisions of the company, although other
stakeholder groups such as investors and community are also
affected. The company prioritizes the employees as the most
important stakeholders of the company (Spitzeck & Hansen,
2010). The decisions made by the company affect this
stakeholder group in terms of career development and fair
compensation. To achieve its interests, the company provides
training and development programs for the employees. The
salaries and wage structure of the company needs to be created
such that it is at least higher that the legal minimum wage to
minimize employee protests and boost performance and
productivity (Spitzeck & Hansen, 2010).
As the second-priority stakeholder group, the Walmart
Chicken Bites’ customers are affected by the company’s
decisions. This specifically involves the quality and price of the
foods. The customers’ expectations include getting healthy
foods at fair and affordable from the company, and thus the
decisions of the company to alter the price, quality, and
quantity of the food affects their purchase decisions and
behaviors (Spitzeck & Hansen, 2010). There is need for the
company to focus on healthier foods so as to fulfill the interests
of the customers since they are a major stakeholder group.
In most cases, the interests of investors as stakeholder
group in a business are to grow revenues and profitability. For
the Walmart Chicken bites, the strategies and decisions made
are consistent with realizing the interests of the investors. As
such, the decisions are geared towards establishing stable

business operations. This will lead to stable growth rate.
Introduction of new product offering, excellent customer
service, and provision of quality products are decisions that will
ensure that the interests of the investors are fulfilled (Spitzeck
& Hansen, 2010). The decisions of the company also affect the
communities where it operates. The expectations of the
community include environmental support programs and
community development. The company supports the
communities through offering employment, purchase of raw
materials, and embracing environmental protection programs.
The company needs to create various corporate social
responsibility programs to support the communities as
stakeholder group (Spitzeck & Hansen, 2010).
Impact
a) Community
Walmart Chicken Bites has a significant impact on the
communities where the company operates. The company has
been instrumental in supporting community development. These
communities in turn affect the company in terms of influencing
the perception of the employees and customers towards the
company. Through provision of internship opportunities to
students, the company helps in the development of the society
through empowerment. Although the interns are not guaranteed
to work with the company after the internship, they are
equipped with very vital skills that help them in their future
careers. The internship opportunities therefore help the
beneficiaries succeed their aspirations and dreams, and
perseverance (Masini & Menichetti, 2012).
The company has also provided high number of
employment opportunities too many people where it operates. In
this regard, when the company opens a new outlet, the first
priority is to recruit individuals from that locality. This greatly
helps in developing the community as the living standards of
those employees and their families are highly enhanced. The
company’s strategy of promoting diversity and inclusion
directly impacts the community. In this regard, the company

emphasizes in the importance of seeking and embracing
diversity and general believe in the ability of others (Epstein,
2018). As such, the company supports and trains its staff for
personal development and consequently realizes their full
potential and capacity. Above all, the company conducts its
business operations in a legal, ethical, and socially responsible
manner. The company ensures compliance with all the ethical
business practices and laws. This sets a good example to the
community, and contribution to the government in terms of
taxes and other statutory fees helps in the growth of the
community (Epstein, 2018).
b) Global Environment
The decisions and activities of the Waymart Chicken Bites
Company directly affect the local and global environment. The
recent increase in emission of greenhouse gases to the
atmosphere as caused global warming and consequently climate
change (Masini & Menichetti, 2012). For this reasons, business
are required to be aware of the effects of their activities to the
environment. The company strives to ensure that its suppliers
continually improve the company’s objective of sustainable
development. Establishment of structures and laboratories to
ensure development and testing of innovation towards
environmental conservation and improvement is a big priority
for the company (Epstein, 2018). As part of its corporate social
responsibility, the company collaborates with the suppliers as a
way of ensuring that its vision of achieving global sustainable
supply chain development such as energy for animals, climate
change, and employee well-being is prioritized.
The company has adopted use of clean energy in preparation of
its meals. This has been achieved through reduced use of carbon
fuels and increased use of electricity (Masini & Menichetti,
2012). This move has significantly reduced the amount of
carbon emissions the company contributes to the environment
(Morgan, 2012). The company has also developed packaging
materials that are recyclable to reduce wastage and
environmental degradation that occurs when packaging waste

cannot be recycled. The company has also undertaken programs
that seek spread awareness to the general public on the
importance of environmental preservation. To fully support
improvement of the environment, the company seeks to reward
those individuals who come up with innovative environmental
contributions and ideas (Morgan, 2012).
Corporate Social Responsibility
Corporate social responsibility (CSR) is an important aspect of
any business that operates in the current market setup. The fast-
food industry has experienced numerous changes in the
expectations of customers. The increasing preference of
customers on healthy fast foods has progressively changed the
manner in which companies in the industry approach the
marketplace (Fornell, Rust & Dekimpe, 2010). Walmart Chicken
Bites is a company which will operate in the fast food industry
with an intention to provide healthy food products to the
customers. Corporate social responsibility strategies are
therefore necessary for ensuring that the requirements of the
market in respect provision of healthy products is met.
Cultural Awareness and Civic Engagement Efforts
In order to improve the business outcome of Walmart Chicken
Bites, there will be a specialized focus on the cultural
awareness and civic engagement activities. It will be important
for the business to recognize that cultural awareness is a
requirement of paramount importance in the communication
process with customers, employees and various other
stakeholders in the business (Grayson & Hodges, 2017). The
market to be served by the company is culturally diverse. There
is, therefore, a need to meet the different needs of the different
customers in the business. As noted previously, the employees
and customers of the business are the most important
stakeholders. The cultural awareness efforts will, therefore, be
centered on these stakeholders.
Many companies which operate in the fast food industry have
come up with initiatives which are aimed at increasing the CSR
activities targeting the customers and employees (Werther Jr &

Chandler, 2010). This includes the activities of market leaders
such as McDonald’s. these activities include the recognition of
cultural diversity and inclusion in the company. The customers
served by the fast food companies have changed over time to
include more people from minority communities. There is also
an increase in the income of people in the country which has
also contributed to a change in the demographics of the
customers. The customers, therefore, expect to see a reflection
of the society in the employees and products of the company
(Gurung, & Prater, 2017). The employees of Walmart Chicken
Bites will, therefore, be recruited from different cultural origins
which will reflect the customers served by the business.
CSR inside the Company
The CSR activities inside Walmart Chicken Bites will be
targeted primarily on the employees. Corporate social
responsibility normally motivates employees. Integrating the
cultural, environmental and economic aspects of the company
contributes to a more solid and sound workforce. Investing in
CSR activities centered on the employees will contribute to
better outcomes in the recruitment, training and the retention of
top quality in the organization. CSR activities inside the
organization will be crucial in improving the productivity of the
employees in the company (Lee, Conklin, Cranage & Lee,
2014).
One of the ways of promoting CSR activities in a bid to
increase cultural awareness in the organization is training.
Training of the employees to become global citizens will be a
priority for Walmart Chicken Bites. This will be essential in
equipping the employees with the necessary skills and
knowledge of working in an increasingly culturally diverse
environment. Understanding the communication practices of the
local culture will crucial in building a strong relationship
between the business and the customers (Gurung, & Prater,
2017). It will, therefore, be important for the employees to
understand the local language in the area where Walmart
Chicken Bites outlets will be available.

Improving employee growth within the organization rather
than in the general community is crucial in building employee
trust and confidence in the organization. Walmart Chicken Bites
will, therefore, be focused on training and tuition activities
which are aimed at increasing the skill levels of the employees.
Building towards the achievement of a culturally intelligent
workforce will be beneficial in improving productivity,
communication, and unity at the workplace.
The input of employees in these activities will be crucial in
determining the success of the program. The inclusion of
employees in the decision-making process will, therefore, be
crucial for the success of the entire process. Walmart Chicken
Bites will ensure that the voices of the employees are heard in
the decision-making process. They will be considered in the
decisions which affect the activities of the organizations which
are linked to them. this will be aimed at improving the
commitment of the employees in the various projects of the
company. Promoting initiative by the employees will also be a
key strategy in facilitating employee inclusion in decision
making (Grayson & Hodges, 2017). The leadership of Walmart
Chicken Bites will ensure that the employees of the company
are encouraged to share the ideas which they consider suitable
for the business. Their ideas will be fully supported by the
company.
Responsibility to Customers
Walmart Chicken Bites will have the responsibility of
providing quality food at affordable prices to its customers. The
company will be motivated by the increasing desire of many
people around the world to engage in healthy eating practices
(Lee et al., 2014). With the continued decline in the availability
of healthy food and at affordable prices, the company will be
aiming at providing healthy food to the customers at low prices.
The business will be aiming at providing healthy fried chicken
food. From research customers usually desire for convenience in
the access to products and services from corporate.
The distribution of the products of Walmart Chicken Bites will

be a key strategy in fulfilling its responsibility to the customers.
The company will, therefore, ensure that there is easy access to
the food products by the customers. This will be an objective
which has been conveniently facilitated by the distribution
channels of Walmart Retail stores. The extensive coverage of
the retail giant in the country and various other regions will
ensure that customers of Walmart Chicken Bites will have
convenient access to the products of the company.
Another responsibility which Walmart chicken Bites will be
aiming at achieving is the provision of quality food products.
This is aimed at improving the living standards through the
health-conscious products. With the increase in lifestyle
diseases which are associated with poor eating habits, the
company has a responsibility in ensuring that it contributes to
the solution of the problem rather than a contributor to the
growth of the problem. This is especially the case a majority of
the lifestyle diseases are associated with fast foods
(McWilliams, 2015). This includes illnesses such as high blood
pressure, diabetes and some cancers. The company will also aim
at treating its customers equally in the different interactions.
Customer Satisfaction
Customer satisfaction refers to the manner in which the
expectations, complains and views of the customers are
addressed by the company. Customer satisfaction is not only an
object of the business towards its customers but also a major
responsibility on the part of the business towards the customers.
There are various methods which are applied in the
determination of customer satisfaction in the fast food industry.
These are the methods which are applied by the American
Customer Satisfaction Index (ACSI) in determining the level of
customer satisfaction by the various fast food companies.
The satisfaction of customers is normally based on the
experience of the customers when interacting with the business.
As a result, the business will aim at improving customer
experience in the various outlets of Walmart Chicken Bites. One
of the major areas of focus will be employee courtesy and

helpfulness to customers (Perry, 2012). This is necessary for
addressing the needs of customers who have different traits and
behaviors. Another important factor in customer experience is
checkout or delivery speed. This will be achieved through a
semi-automated system. Order accuracy is a problem which has
been affecting many fast food companies for a long time. It has
consequently led to bad public exposure, especially on social
media sites. As a result, it will be important to focus on
ensuring that customers’ orders are accurately served.
Improving customer satisfaction will be necessary for creating
customer trust which is paramount in the building of a strong
public awareness.
How Cultural Awareness and Civic Engagement Walmart
Chicken Bites Aligns with Corporate Mission, Vision, and
Values.
Walmart Chicken Bites recognizes that cultural diversity
and civic engagement is key to improving customer experience
with the business. These factors will be considered in the core
activities of the business, which are the provision of healthy
chicken food at affordable prices to the diversified customer
base. Employee inclusion will be an important aspect of
improving the productivity of the company. Involving
employees in decision making will be necessary for increasing
their commitment to the projects of the company (Schwartz,
2017). This will be crucial in ensuring that the employees are
committed to the satisfaction of the customers.
Creating an environment of unity and understanding in the
workplace will contribute to the alignment of the personal
objectives of the employees and those of the entire
organization. The creation of a diverse and inclusive workforce
will be crucial in promoting the dedication required from
employees of Walmart Chicken Bites in the bid to achieve
superior results in the business. Walmart Chicken Bites
Company has the intention to obtain the best talent in the
industry. The company will, therefore, invest in recruitment,
training and retention activities with the aim of building a

workforce from diversified backgrounds. This will be crucial in
building an environment where employees feel respected
through being treated fairly and are able to advance their
careers accordingly.
Walmart Chicken Bites will be focused on providing
quality chicken food to the diversified customer base. The
current market is normally comprised of people from different
customer bases from around the world. This brings the issue of
different requirements in the food provided. Different cultures
have their specialized ways of preparing their food. For
Walmart Chicken Bites, it will be necessary to consider these
diverse backgrounds of the customers in order to provide
products which are fitting for the respective customers. This
includes specialized recipes to cater to the different
expectations of the customers.
Another area of focus is building customer trust in the business
through effective communication strategies. This will be
achieved through training employees in communication
practices expected in the business. The objective of the training
activities will be to ensure that employees are able to handle
communication with clients effectively (Smith, Read, & López-
Rodríguez, 2010). This will include the ability to communicate
in the business language used in the area where the specific
outlets are located. It will also be important to address customer
complaints, recommendations and views in a professional
manner. Therefore, courtesy and helpfulness will be traits which
the employees of Walmart Chicken Bites will apply greatly.
How Alignment of Cultural Awareness and Civic Engagement
Efforts with Corporate Mission, Vision, and Values Will
Improve Walmart Chicken Bites’ Corporate Exposure and
Profits
The activities of the Walmart Chicken Bites in cultural
awareness and civic engagements are expected to bring about
various advantages to the business. Corporate social
responsibility has been observed to improve the public image of
companies. The environment of unity and trust which is created

through the various corporate social responsibilities puts the
organizations in the right light. The business builds a reputation
of a good citizen. Employees and customers alike are more
willing to be associated with the company. As a result, the
business activities of the company received a major boost. The
positive and strong public image created translates into
increased demand for the products of the company (Werther Jr
& Chandler, 2010).
Impact of CSR inside the Company
Corporate social responsibility activities which are focused
on the improvement of employees are expected to have
numerous benefits to the business. The company aims at
investing in recruitment, training, and retention of the best
employees available in the market. These activities are aimed at
building a team comprised of the top talents in order to increase
productivity and service delivery to the customers. Through
training and development, the company will build employee
confidence and loyalty. This expected to improve the
productivity of the company and ensure that it has a chance of
surviving the stiff competition in the fast food industry.
Impacts of Customer Satisfaction
Customer satisfaction is the aim of every company today.
Customer satisfaction will be addressed by the business as a
responsibility owed to the customers. Strategies aimed at
improving customer experience with the business include
courtesy and helpfulness of the employees. Customer
satisfaction is expected to build strong relationships between
the business and the customers (Fornell, Rust & Dekimpe,
2010). Another strategy will be listening to the voices of the
customers. This will be through platforms created for
addressing the complaints, recommendations, and views of the
customers. Impact of customer satisfaction and inclusion of
their views is building a strong public image and goodwill. The
power of the word of mouth is a powerful tool in the marketing
of a company. This is expected to grow the market share of the
company exponentially. A strong public image also increases

the sustainability of the business.
Conclusion
Decision-making forms an integral part of any successful
company. Walmart Chicken Bites needs to make making
informed decisions which impact on the company’s realization
of its goals and objectives. Proper implementation of the
decisions leads to creation of an organizational culture that is
consistent with the organization’s mission and vision. The
organizational culture cuts across the various stakeholder
groups of the company such as employees, customers, investors,
and communities. The decisions made by the company have
long-term implications on the company both internally and
externally (Balmer, 2008). The good decisions made by the
Walmart Chicken Bites have positively benefited the community
and the global environment, particularly in terms of community
development and environmental sustainability. Besides,
engaging in cultural awareness and civic involvement activities
is an area in which modern businesses need to incorporate in
their business processes. These activities take the form of
creating awareness of cultural diversity within and around the
business such as acquiring employees who reflect the society
that the business is intending to serve. In order to achieve the
inclusion of employees, it is important to train the employees
and equip them with the skills and knowledge necessary in
serving culturally diverse customers. These activities are
directly influential in building a strong corporate image and
increasing the profits of the company.
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MBA 690 Module Two Short Paper Guidelines and Rubric
In Module Two, you will submit a strategy development paper.
Prompt: This paper will be composed of two parts:
Part I: State your overall company strategy to support the
business goal of your chosen business opportunity in technical
terms such as pricing, differentiation,
and responsiveness.
Part II: Provide an initial demand forecast for your
product/service for the first six months of operation. Discuss
the technical rationale for your forecasting
method and why it is better than other methods of forecasting.
Specifically, the following critical elements must be addressed:
x Clearly explain your company’s strategy to support the
business goal of your chosen business opportunity in technical
terms such as pricing,
differentiation, and responsiveness.
x Provide an initial demand forecast for your product/service
for the first six months of operation.
x Discuss the technical rationale for your forecasting method
and why it is better than other methods of forecasting.
Guidelines for Submission: This short paper should adhere to
the following formatting requirements: It is submitted as a
Word document, 1 to 2 pages (not
including title and reference pages), double-spaced, using 12-

point Times New Roman font and one-inch margins. All APA
citations should reference the course
text and at least two additional resources.
Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Company’s Strategy Clearly explains company’s strategy to
support business goal and provides
detailed technical terms
Clearly explains company’s strategy to
support business, goal but lacks
detailed technical terms
Does not explain company’s strategy 30
Demand Forecast Provides initial demand forecast for
product/service for six months
Provides initial demand forecast for
product/service for less than six
months
Does not provide initial demand
forecast
30
Technical Rationale Discusses the technical rationale for
forecasting method and provides
explanation of why it is better
Discusses the technical rationale for
forecasting method, but does not

explain why it is better
Does not discuss the technical
rationale for forecasting method
30
c
Articulation of Response Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas
Submission has critical errors related
to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
10
Total 100%
c

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