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Running Head: NEW PRODUCTS AND SERVICES BY
WALMART 1
NEW PRODUCTS AND SERVICES BY WALMART 3
New Products and Services by Walmart
New Products and Services by Walmart
At the moment, various organizations are satisfied with the
services that they give their customers at the current moment.
There are other companies, however, that are now expanding
their services by opening up branches and coming up with new
products in order to offer more products and services to a large
number of customers. To achieve this, these firms are trying to
come up with creative ideas that can benefit the organization
more, cost-effective, and more productive so as to meet the
needs of the consumers (Gorevaya, & Khayrullina, 2015).
Walmart is an example of a firm that can develop another
division of the company which would implement another and
creative idea to give a variety of products and services to the
potential customers. This division would meet all the other
clients' needs unlike the same products offered by the
competitors. Through this division, a plan of action that the
enterprise can take to be successful in the future days is shown.
The vision, mission, and how the new division will work is in
line with the organization's objectives and vision. The new
division also follows the techniques of working as outlined in
the vision, mission, and the features of the firm. The directing
standards and the characteristics of the company will be given
as part of the culture, social duty, and morals.
Since the cost of working as a whole firm has been rising and
also the salaries given to each employee has been increasing as
per the law, many organizations including Walmart are trying to
create the divisions of these institutions. Through these
divisions, the firms can be in a position to raise their values and
they can easily strive towards meeting the vision and the set
goals of the company. For the past several years, Walmart has
been intending to grow the fast food business (Areal, McIntosh,
& Sheppy, 2016). Varieties of fast food products will be offered
in this division including hamburger, pizza, sandwiches, and
others. All these will be served at different Walmart stores
found in different regions of the world. The unique aspect of the
Walmart fast food store is that a robot will be involved in the
creation of nourishment. A mechanical director will also help in
saving the organization a lot of expenses. The use of a
mechanical director, HyperActive Bob, in the minimization of
costs has been experimented within the organization and has
proved to be effective. The new and the already existing design
have to be consistent with the company's statement of purpose.
This new division will be of great help to the organization as it
will help in providing high-quality and affordable. The
mechanical director will also be able to run the sustenance
creation in the fast food stores and hence reducing the
unnecessary expenses. The use of an automated supervisor also
reduces the benefit time and increases the productivity of the
flame broil and the sandwich get together. This automation also
decreases the holding time of the sandwiches hence raising the
quality and nature of nourishment give in the eateries. Using a
robot for administration can as well cut down the costs that
could be incurred by employing a new worker in the company.
The major vision of the new company division is to embrace
creativity and be focused in exploiting the upcoming trends that
can motivate the firm to provide services of the highest quality
and to give the nourishment at a greatly reduced cost. The
model that this division will exploit is the fast food eateries
inside different Walmart buildings. The menu will accommodate
various fast foods such as hamburger, pizza, chicken,
sandwiches, hot dogs, fries, cakes, mixed greens, sodas,
espresso, and many others.
The robot director will be work by preparing the nourishment
within the eatery store. The use of this director will indicate the
level of sustenance that is given to the cook base by
determining the numbers to dispense with the misuse of
nourishment (Gorevaya, & Khayrullina, 2015). This robot will
also have the responsibility of checking the inventories to
establish that there is no short on the stocks and that there is no
sustenance after the termination date on the rack. The
mechanical supervisor, on the other hand, will operate with the
basic leadership to find out the kind and the amount of
sustenance that is arranged. On top of that, the supervisor will
relieve the weight that the representatives always bear.
Both mission and vision of this new division are in line with
those of Walmart enterprise. The primary vision of the division
is to be creative in providing the best fast goods to its
consumers. The mission is to use the available inventions to
reduce the business' expenses and to give the best and new fast
foods at affordable costs. Through the reduction of costs,
modest sandwiches are likely to be introduced. By reducing
costs, people will be in a position to save some cash and hence
improving their living standards.
The use of the automated chef in the organization will also help
in the reduction of the costs incurred by the company. The cost
of introducing it is only $4200 and that of programming it
$1500 to $3000 annually for each of the frameworks. When
compared to employing a person, the cost is extremely reduced.
Also, an eatery that provides new and high-quality fast food
substances means an increased activity for the store. The
customers can be more attracted to the services in the store such
that they can end up purchasing the goods they had not planned
for before.
The vision, mission, and the proclamation of its esteem are the
rules that the division will use with the main aim of heading the
entire organization. The main arrangement is to direct the
preparation of the nourishment so as to make it more effective
using the mechanical chief (Areal, McIntosh, & Sheppy, 2016).
The business can further gain more creative advances, for
instance, an added robot that makes sandwiches from scratch
and prepares them quickly and productively than when done by
human beings. This primary heading would empower the
organization to continue offering the best services with the main
aim of attaining its vision. It will also continue proving
moderate and high-quality sustenance that allows the customers
to live a better life.
Innovations and the art of being creative have a major impact on
the ever-changing society, business, and the moral beliefs of
any enterprise. An organization can only be effective in its
business focuses if it underwrites the new trends that encourage
the organization to receive gainful development (Gorevaya, &
Khayrullina, 2015). For that reason, an organization has to
direct its rules and regulations to the societies, social duties,
and the acceptable moral obligations.
The social development of the business division is cooperation
and client services. The clients should always be right and there
is no "I" in the workplace. All the people working at the store
have to work together to ensure that they provide the quality
services and attend to all the customer issues well. There will
be a platform where all the workers can also air their issues
while at work. Regards among the employees and the clients are
encouraged. New ideas are also welcomed to the business'
dialogue. In the environment where the robots will be used,
these machines cannot moderate themselves as they are
programmed to work in a particular manner. Human beings are,
on the other hand, required to follow the set rules so they can
operate towards achieving the company mission and vision.
The use of mechanical innovations can help in coming up with
the products that are in line with the mission and the vision of
the firm. It can allow the addressing of mist of the people's
issues and hence the provision of high-quality fast food
products (Areal, McIntosh, & Sheppy, 2016). By guaranteeing
high-quality services within this one store, many people will
then be attracted to come looking for more products. This would
lead to the reduction in expenses, saves time, and fuel hence
reducing the rate of contamination.
Ethics refer to the establishment of the rules on how the
business will run on a day to day basis. Every business
representative has the responsibility to showcase their abilities
in a way that it advances their trustworthiness, respect, and
faithfulness to the organization. The representatives are also
expected to treat the customers in an ethical way.
As discussed above, a new business division for Walmart that
provides totally new products and services is one of the ways
that the company can meet its set objectives. This new division
addresses the customer requirements and is able to give the
company a competitive advantage that the rivals do not have.
The future of the business is also given by using its vision and
the plan of action. The ways in which the mission, vision, and
the operations of the new division relate to those of Walmart are
described. The operations of the new division should always be
in line with the cultural beliefs, morals, esteem, and the social
obligations of the organization.
References
Gorevaya, E., & Khayrullina, M. (2015). Evolution of Business
Models: Past and Present Trends. Procedia Economics and
Finance, 27, 344-350.
Areal, A., McIntosh, B., & Sheppy, B. (2016). Hope and glory:
an expanded social strategy diagnosis model to incorporate
corporate social responsibility within business
strategy. International Journal of Business Performance
Management, 17(2), 117-131.
Running head: HASBRO INC. SWOT ANALYSIS
1
HASBRO INC. SWOT ANALYSIS
12
External SWOT
Opportunities
THreats
legal & regulatory
Laws for Safety
Set safety standards for industry
Same legal standards for competition
Patent Protection
Higher demand for product Safety Standards
Outsource not complying to standards
Global
Growing economy
Growing demand
Reduction of labor costs overseas
Existing brand name & distribution
Growing market competition
Technology becoming obsolete
Economic
Rise of income
Decrease in Unemployment
Exchange rate and currency fluctuations
High inflation
Recession
Technological
Product innovation
Application technology
Quality control check
Advancing technology of competitors and market
Innovation
Product is unique
Unlike any other competitors
Advancement on prior products
Customers desire new developing and changing products
Lack of resources
social
Population Growth
Age distribution
Media Advertisement
Negative media advertisement
Cultural diversification
environmental
Implement Comprehensive Waste Policy
Minimize environmental footprint
Availability of raw materials
Higher costs of materials
compeittive analysis
New type of product to market
Safe and easy to use toy
Learning capabilities for children
Competitors could duplicate similar products or develop higher
quality and functioning product
Inability to reach target market
Hasbro Inc. SWOT
Hasbro Inc. is one of the largest and leading toy makers in the
world. Without a doubt, the SWOT Analysis tool is critical in
making strategic decisions and determination of new or existing
products. The SWOT analysis stands for the strengths,
weakness, opportunities and threats of a company. The analysis
evaluates the company’s internal and external forces to improve
they key business structure, operations, products and strategy.
Hasbro’s External Forces
External forces are opportunities and threats that the company
itself cannot control. These forces are considered legal, global
economic, technological, innovation, the social, environmental,
and competitive analysis which they can affect short run and
long term operations at Hasbro’s Incorporated. It is important
for the management team to recognize these opportunities and
threats for strategic decision making.
The legal and regulatory process for any company can be
grueling with several risks and opportunities. The main threats
for Hasbro Inc. are higher demand for product safety standards
set by government regulation changes or their outsourcing
manufacturers not meeting the companies set requirements.
However, Hasbro’s has designed their security regulations and
quality assurance programs. According to Hasbro’s corporate
responsibility. “We employ approximately 140 proprietary
Safety and Reliability Standards (SRS) in our global Quality
Assurance (QA) program.” (“Making Products Safely,” 2016,
para. 4-6). The programs provide safety and assurance
opportunities to consumers that Hasbro’s meets the best quality
control checks on toy markets.
Hasbro Inc. is a multinational toy company, so globalization is
no new strategy. Some key opportunities are outsourcing
manufacturing to save costs and reaching expanding markets,
while some threats are facing cultural differences and
institutional attributes.
Economic external factors can impact the business management,
product development, plus supply and demand. The rise of
income and decrease in unemployment allow more consumers to
earn more money which increases spending. An economic threat
to Hasbro’s new product is the high inflation, exchange rate,
and currency fluctuations. With the company outsourcing
manufacturing, it can cause difficulties with pricing product
cheap enough for consumers but high enough for covering costs
and profitability with these fluctuations.
Technology is ever-changing and can provide several
opportunities or threats to any company from product decisions
to manufacturing. Some opportunities technology offers are
through product innovation, application knowledge, rigorous
research, and development along with quality control checks.
However, technology provides threats like products becoming
obsolete and technology advancing faster than company designs.
Technology also plays a role in the company’s innovation
process. Hasbro utilizes technology research and development
to understand the market needs. Innovation offers opportunities
for new product design, uniqueness, and advancements in prior
products. Staying innovative can become difficult for Hasbro’s
when resources are limited, and customers desire new
developing and developing products.
Social factors are what affects the lifestyle of consumers like
religion, wealth, and families. Businesses have to be aware of
these factors changing to understand marketing decisions.
Unfortunately, social factors are the hardest to forecast and
predict. Some social opportunities for Hasbro’s are age
distribution, population growth, and media advertisement. Some
threats related to social factors are negative media publications
and cultural diversification. Both can provide misunderstood
information decreasing the desire of product.
With the availably and costs of raw materials becoming
threatening, Hasbro’s devised a plan to implement a
comprehensive waste policy. The policy is their endless
opportunity with existing and new product development
enforcing the use of non-toxic, environmentally safe material
usage decreasing the companies ecological damage (“Operations
and the Environment,” 2016). The policy also allowed for a
competitive advantage over the competition with environmental
enthusiasts. Over past decade the company has been able to save
money, incorporate safer designs, and reduce waste on the
earth. “In 2008, Hasbro set a goal to reduce non-recycled non-
hazardous waste by 15 percent by 2012. We surpassed this goal,
reducing the amount of waste sent to landfill by 37 percent
compared with the 2008 baseline.” (“Operations and the
Environment,” 2016, para 5.).
With the evaluation of competitive analysis, the company can
establish what makes the new division unique and attractive to
the target market. Fortunately for Hasbro’s the product is not
like any other on the market. The new product is also safe, easy
to use, and has learning capabilities for children. Some threats
are competitor’s ability to duplicate similar product or develop
higher quality and adding functions to the toy. The largest
threat is the possibility of not reaching the target market
efficiently.
Hasbro’s Internal Forces
Interal forces
Strengths
weaknesses
strategy
Promote clear cut business operations
Educating management
Management not following strategy plan
structures
Developed and experience management teams
Skilled in management control
Management not following roles and responsibilities
processes & systems
Advanced technology to create, manufacture and test products
Cost of technology increasing
resources
Strong brand recognition
High level of consistency of company performance
Strong competitive brand names
Loss of manufacturing facilities
goals
Environmental sustainability
Evolving operations, supply chain, product manufacturing,
packaging and shipping
Adapting to cost and following through with goals
strategic capaibilites
Public surveys
Market Trends
Less relevant
Difficult to change
culture
Strong work ethic
High ethical beliefs
Not every employee following ethical beliefs
technologies
R&D department
Control quality checks
Mastering technology
innovations
Combining technology to create better
products
Lack of openness to new ideas
intellectual property
Implementing IP Management
Exploitation of IP
leadership
Creating leadership styles
Maintaining leadership
The Internal Forces of a company can affect the activities,
processes, control, and decision-making. Hasbro Inc. is known
for their extended periods of business operation.
A strategy strength for the company is promoting clear cut
business operations through highly educating management and
employees. A weakness for their strategy is when management
refuses to use their education and not follow company strategic
plans.
The company’s structure is just as important as the strategy
when dealing with the administration teams. Hasbro’s
experienced and developed management team is a strength they
utilize to determine structure capabilities. But when the
management doesn’t follow their roles and responsibilities it
creates structure weakness within the company.
Hasbro Inc. in past several years increased their investments
with technology. Technology allows the company to advance
their creating process, manufacturing abilities, product
development, internal processes, and systems. Technology is
known as a major strength but can be a weakness when not
utilize the property. Plus, technology is every changing making
it challenging and expensive to stay ahead of the competition.
Technology has also assisted Hasbro with expanding their
resources like brand name and the high level of consistent
performance. However, strong completive brand names and loss
of manufacturing facilities has caused weaknesses within the
company.
Hasbro’s goals to strengthen the company are to expand the
environmental sustainability by minimizing the environmental
footprint of operations, supply chain, products and packaging.
Switching primarily to environmentally safe products can be
costly causing weaknesses but over time can serve as a strength.
Strategic Capabilities determine a company competitive
analysis. For Hasbro’s their strategic capabilities of the new
product, division is the value and rarity of the new product.
Market trends and public surveys narrow down the strategic
capabilities of the company and need for product development.
Strategic capabilities can cause weaknesses over time they are
less relevant and difficult to alter.
The company’s cultural strengths are strong work ethics and
high ethical beliefs. But not every employee will follow the
company’s cultural beliefs and could cause weaknesses with the
lack of work determination of ethic decisions.
Strength's for the new product division is innovation itself. The
company can utilize the innovation process and technology to
create unique products that service the needs of consumers. But
the lack of innovation can put a halt on company’s product
growth.
Implementing an internal intellectual property management or
known as IP management program in many cases provides
companies with a competitive advantage. The IP management
helps the company protect patents, brand recognition, and
internal procedures. Without this strength, the company can
face weaknesses like copyright fractures, legal difficulties, and
internal management complications.
The application of leadership style help the company understand
and utilize the design, build, and maintain the product
development. However, maintaining the leadership can create
weaknesses with management and employee direction.
Supply Chain
Hasbro Inc. being one of the largest toy manufacturers in the
world utilizes the same supply chain for existing and new
products. Because of low-cost manufacturing in East Asia,
Hasbro outsources their manufacturing primarily to Asia
contractors. After being manufactured the products are shipped
by plane and or boat to one of two locations East Longmeadow,
Massachusetts or Waterford, Ireland. These two locations are
both manufacturing facilities and warehouses where the
products are inspected for quality check, safety regulations, and
stored. Soon they are distributed by truck and plane to one of
the thousands of retail locations around the world. However,
for any unsatisfied customer or product recalls all Hasbro’s
products can be shipped back to primary warehouse location for
refunds or replacement product.
Hasbro Inc. is determined with encouraging environmental
sustainability, the plan to leverage core competencies and make
a positive impact on the company through the supply chain.
They have already begun the process of minimizing greenhouses
gas and emission with combining several store products in one
vehicle or trip. Instead of breaking into many sections they ship
on boats together decreasing the number of trips make. My
suggestion is to enforce energy safe policies at outsourcing
facilities. Hasbro outsources their manufacturing overseas to
lower the cost of production. However, these locations need
regulatory inspections to manage their efficiency and
environmentally safe practices. With the management of
outsourcing facilities, it can allow Hasbro to honestly say they
are contributing everything they can to reduce their footprint.
Factories even if not owned by companies can give them
negative media advertisements when laws or policies are not
followed.
Conclusion
Hasbro Inc. has shown they are the leading toy company with 90
plus years in operation. They utilize their tools like SWOT
analysis to help identify the company’s internal and external
forces. The company adapts to changes relatively quickly
allowing them to stay on top of market internally, externally,
and through their supply chain.
References
Making Product’s Safely. (2016). Hasbro Corporate Social
Responsibility, Retrieved from
http://csr.hasbro.com/safety/making-products-
safely
Making Product’s Safely. (2016, Operations and the
Environment). Hasbro Corporate Social Responsibility, (pg. 1),.
Retrieved from
http://csr.hasbro.com/sustainability/operations-environment

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I will provide you with the linkurl and user name and password..docx

  • 1. I will provide you with the link/url and user name and password. Running Head: NEW PRODUCTS AND SERVICES BY WALMART 1 NEW PRODUCTS AND SERVICES BY WALMART 3 New Products and Services by Walmart New Products and Services by Walmart At the moment, various organizations are satisfied with the services that they give their customers at the current moment. There are other companies, however, that are now expanding their services by opening up branches and coming up with new products in order to offer more products and services to a large number of customers. To achieve this, these firms are trying to come up with creative ideas that can benefit the organization more, cost-effective, and more productive so as to meet the
  • 2. needs of the consumers (Gorevaya, & Khayrullina, 2015). Walmart is an example of a firm that can develop another division of the company which would implement another and creative idea to give a variety of products and services to the potential customers. This division would meet all the other clients' needs unlike the same products offered by the competitors. Through this division, a plan of action that the enterprise can take to be successful in the future days is shown. The vision, mission, and how the new division will work is in line with the organization's objectives and vision. The new division also follows the techniques of working as outlined in the vision, mission, and the features of the firm. The directing standards and the characteristics of the company will be given as part of the culture, social duty, and morals. Since the cost of working as a whole firm has been rising and also the salaries given to each employee has been increasing as per the law, many organizations including Walmart are trying to create the divisions of these institutions. Through these divisions, the firms can be in a position to raise their values and they can easily strive towards meeting the vision and the set goals of the company. For the past several years, Walmart has been intending to grow the fast food business (Areal, McIntosh, & Sheppy, 2016). Varieties of fast food products will be offered in this division including hamburger, pizza, sandwiches, and others. All these will be served at different Walmart stores found in different regions of the world. The unique aspect of the Walmart fast food store is that a robot will be involved in the creation of nourishment. A mechanical director will also help in saving the organization a lot of expenses. The use of a mechanical director, HyperActive Bob, in the minimization of costs has been experimented within the organization and has proved to be effective. The new and the already existing design have to be consistent with the company's statement of purpose. This new division will be of great help to the organization as it will help in providing high-quality and affordable. The mechanical director will also be able to run the sustenance
  • 3. creation in the fast food stores and hence reducing the unnecessary expenses. The use of an automated supervisor also reduces the benefit time and increases the productivity of the flame broil and the sandwich get together. This automation also decreases the holding time of the sandwiches hence raising the quality and nature of nourishment give in the eateries. Using a robot for administration can as well cut down the costs that could be incurred by employing a new worker in the company. The major vision of the new company division is to embrace creativity and be focused in exploiting the upcoming trends that can motivate the firm to provide services of the highest quality and to give the nourishment at a greatly reduced cost. The model that this division will exploit is the fast food eateries inside different Walmart buildings. The menu will accommodate various fast foods such as hamburger, pizza, chicken, sandwiches, hot dogs, fries, cakes, mixed greens, sodas, espresso, and many others. The robot director will be work by preparing the nourishment within the eatery store. The use of this director will indicate the level of sustenance that is given to the cook base by determining the numbers to dispense with the misuse of nourishment (Gorevaya, & Khayrullina, 2015). This robot will also have the responsibility of checking the inventories to establish that there is no short on the stocks and that there is no sustenance after the termination date on the rack. The mechanical supervisor, on the other hand, will operate with the basic leadership to find out the kind and the amount of sustenance that is arranged. On top of that, the supervisor will relieve the weight that the representatives always bear. Both mission and vision of this new division are in line with those of Walmart enterprise. The primary vision of the division is to be creative in providing the best fast goods to its consumers. The mission is to use the available inventions to reduce the business' expenses and to give the best and new fast foods at affordable costs. Through the reduction of costs, modest sandwiches are likely to be introduced. By reducing
  • 4. costs, people will be in a position to save some cash and hence improving their living standards. The use of the automated chef in the organization will also help in the reduction of the costs incurred by the company. The cost of introducing it is only $4200 and that of programming it $1500 to $3000 annually for each of the frameworks. When compared to employing a person, the cost is extremely reduced. Also, an eatery that provides new and high-quality fast food substances means an increased activity for the store. The customers can be more attracted to the services in the store such that they can end up purchasing the goods they had not planned for before. The vision, mission, and the proclamation of its esteem are the rules that the division will use with the main aim of heading the entire organization. The main arrangement is to direct the preparation of the nourishment so as to make it more effective using the mechanical chief (Areal, McIntosh, & Sheppy, 2016). The business can further gain more creative advances, for instance, an added robot that makes sandwiches from scratch and prepares them quickly and productively than when done by human beings. This primary heading would empower the organization to continue offering the best services with the main aim of attaining its vision. It will also continue proving moderate and high-quality sustenance that allows the customers to live a better life. Innovations and the art of being creative have a major impact on the ever-changing society, business, and the moral beliefs of any enterprise. An organization can only be effective in its business focuses if it underwrites the new trends that encourage the organization to receive gainful development (Gorevaya, & Khayrullina, 2015). For that reason, an organization has to direct its rules and regulations to the societies, social duties, and the acceptable moral obligations. The social development of the business division is cooperation and client services. The clients should always be right and there is no "I" in the workplace. All the people working at the store
  • 5. have to work together to ensure that they provide the quality services and attend to all the customer issues well. There will be a platform where all the workers can also air their issues while at work. Regards among the employees and the clients are encouraged. New ideas are also welcomed to the business' dialogue. In the environment where the robots will be used, these machines cannot moderate themselves as they are programmed to work in a particular manner. Human beings are, on the other hand, required to follow the set rules so they can operate towards achieving the company mission and vision. The use of mechanical innovations can help in coming up with the products that are in line with the mission and the vision of the firm. It can allow the addressing of mist of the people's issues and hence the provision of high-quality fast food products (Areal, McIntosh, & Sheppy, 2016). By guaranteeing high-quality services within this one store, many people will then be attracted to come looking for more products. This would lead to the reduction in expenses, saves time, and fuel hence reducing the rate of contamination. Ethics refer to the establishment of the rules on how the business will run on a day to day basis. Every business representative has the responsibility to showcase their abilities in a way that it advances their trustworthiness, respect, and faithfulness to the organization. The representatives are also expected to treat the customers in an ethical way. As discussed above, a new business division for Walmart that provides totally new products and services is one of the ways that the company can meet its set objectives. This new division addresses the customer requirements and is able to give the company a competitive advantage that the rivals do not have. The future of the business is also given by using its vision and the plan of action. The ways in which the mission, vision, and the operations of the new division relate to those of Walmart are described. The operations of the new division should always be in line with the cultural beliefs, morals, esteem, and the social obligations of the organization.
  • 6. References Gorevaya, E., & Khayrullina, M. (2015). Evolution of Business Models: Past and Present Trends. Procedia Economics and Finance, 27, 344-350. Areal, A., McIntosh, B., & Sheppy, B. (2016). Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy. International Journal of Business Performance Management, 17(2), 117-131. Running head: HASBRO INC. SWOT ANALYSIS 1 HASBRO INC. SWOT ANALYSIS 12
  • 7. External SWOT Opportunities THreats legal & regulatory Laws for Safety Set safety standards for industry Same legal standards for competition Patent Protection Higher demand for product Safety Standards Outsource not complying to standards Global Growing economy Growing demand Reduction of labor costs overseas Existing brand name & distribution Growing market competition Technology becoming obsolete Economic Rise of income Decrease in Unemployment Exchange rate and currency fluctuations High inflation Recession Technological Product innovation Application technology Quality control check Advancing technology of competitors and market Innovation Product is unique Unlike any other competitors Advancement on prior products Customers desire new developing and changing products Lack of resources social
  • 8. Population Growth Age distribution Media Advertisement Negative media advertisement Cultural diversification environmental Implement Comprehensive Waste Policy Minimize environmental footprint Availability of raw materials Higher costs of materials compeittive analysis New type of product to market Safe and easy to use toy Learning capabilities for children Competitors could duplicate similar products or develop higher quality and functioning product Inability to reach target market Hasbro Inc. SWOT Hasbro Inc. is one of the largest and leading toy makers in the world. Without a doubt, the SWOT Analysis tool is critical in making strategic decisions and determination of new or existing products. The SWOT analysis stands for the strengths, weakness, opportunities and threats of a company. The analysis evaluates the company’s internal and external forces to improve they key business structure, operations, products and strategy. Hasbro’s External Forces External forces are opportunities and threats that the company itself cannot control. These forces are considered legal, global
  • 9. economic, technological, innovation, the social, environmental, and competitive analysis which they can affect short run and long term operations at Hasbro’s Incorporated. It is important for the management team to recognize these opportunities and threats for strategic decision making. The legal and regulatory process for any company can be grueling with several risks and opportunities. The main threats for Hasbro Inc. are higher demand for product safety standards set by government regulation changes or their outsourcing manufacturers not meeting the companies set requirements. However, Hasbro’s has designed their security regulations and quality assurance programs. According to Hasbro’s corporate responsibility. “We employ approximately 140 proprietary Safety and Reliability Standards (SRS) in our global Quality Assurance (QA) program.” (“Making Products Safely,” 2016, para. 4-6). The programs provide safety and assurance opportunities to consumers that Hasbro’s meets the best quality control checks on toy markets. Hasbro Inc. is a multinational toy company, so globalization is no new strategy. Some key opportunities are outsourcing manufacturing to save costs and reaching expanding markets, while some threats are facing cultural differences and institutional attributes. Economic external factors can impact the business management, product development, plus supply and demand. The rise of income and decrease in unemployment allow more consumers to earn more money which increases spending. An economic threat to Hasbro’s new product is the high inflation, exchange rate, and currency fluctuations. With the company outsourcing manufacturing, it can cause difficulties with pricing product cheap enough for consumers but high enough for covering costs and profitability with these fluctuations. Technology is ever-changing and can provide several opportunities or threats to any company from product decisions to manufacturing. Some opportunities technology offers are through product innovation, application knowledge, rigorous
  • 10. research, and development along with quality control checks. However, technology provides threats like products becoming obsolete and technology advancing faster than company designs. Technology also plays a role in the company’s innovation process. Hasbro utilizes technology research and development to understand the market needs. Innovation offers opportunities for new product design, uniqueness, and advancements in prior products. Staying innovative can become difficult for Hasbro’s when resources are limited, and customers desire new developing and developing products. Social factors are what affects the lifestyle of consumers like religion, wealth, and families. Businesses have to be aware of these factors changing to understand marketing decisions. Unfortunately, social factors are the hardest to forecast and predict. Some social opportunities for Hasbro’s are age distribution, population growth, and media advertisement. Some threats related to social factors are negative media publications and cultural diversification. Both can provide misunderstood information decreasing the desire of product. With the availably and costs of raw materials becoming threatening, Hasbro’s devised a plan to implement a comprehensive waste policy. The policy is their endless opportunity with existing and new product development enforcing the use of non-toxic, environmentally safe material usage decreasing the companies ecological damage (“Operations and the Environment,” 2016). The policy also allowed for a competitive advantage over the competition with environmental enthusiasts. Over past decade the company has been able to save money, incorporate safer designs, and reduce waste on the earth. “In 2008, Hasbro set a goal to reduce non-recycled non- hazardous waste by 15 percent by 2012. We surpassed this goal, reducing the amount of waste sent to landfill by 37 percent compared with the 2008 baseline.” (“Operations and the Environment,” 2016, para 5.). With the evaluation of competitive analysis, the company can establish what makes the new division unique and attractive to
  • 11. the target market. Fortunately for Hasbro’s the product is not like any other on the market. The new product is also safe, easy to use, and has learning capabilities for children. Some threats are competitor’s ability to duplicate similar product or develop higher quality and adding functions to the toy. The largest threat is the possibility of not reaching the target market efficiently. Hasbro’s Internal Forces Interal forces Strengths weaknesses strategy Promote clear cut business operations Educating management Management not following strategy plan structures Developed and experience management teams Skilled in management control Management not following roles and responsibilities processes & systems Advanced technology to create, manufacture and test products Cost of technology increasing resources Strong brand recognition High level of consistency of company performance Strong competitive brand names Loss of manufacturing facilities goals Environmental sustainability Evolving operations, supply chain, product manufacturing, packaging and shipping
  • 12. Adapting to cost and following through with goals strategic capaibilites Public surveys Market Trends Less relevant Difficult to change culture Strong work ethic High ethical beliefs Not every employee following ethical beliefs technologies R&D department Control quality checks Mastering technology innovations Combining technology to create better products Lack of openness to new ideas intellectual property Implementing IP Management Exploitation of IP leadership Creating leadership styles Maintaining leadership The Internal Forces of a company can affect the activities, processes, control, and decision-making. Hasbro Inc. is known for their extended periods of business operation. A strategy strength for the company is promoting clear cut business operations through highly educating management and employees. A weakness for their strategy is when management refuses to use their education and not follow company strategic plans. The company’s structure is just as important as the strategy when dealing with the administration teams. Hasbro’s experienced and developed management team is a strength they
  • 13. utilize to determine structure capabilities. But when the management doesn’t follow their roles and responsibilities it creates structure weakness within the company. Hasbro Inc. in past several years increased their investments with technology. Technology allows the company to advance their creating process, manufacturing abilities, product development, internal processes, and systems. Technology is known as a major strength but can be a weakness when not utilize the property. Plus, technology is every changing making it challenging and expensive to stay ahead of the competition. Technology has also assisted Hasbro with expanding their resources like brand name and the high level of consistent performance. However, strong completive brand names and loss of manufacturing facilities has caused weaknesses within the company. Hasbro’s goals to strengthen the company are to expand the environmental sustainability by minimizing the environmental footprint of operations, supply chain, products and packaging. Switching primarily to environmentally safe products can be costly causing weaknesses but over time can serve as a strength. Strategic Capabilities determine a company competitive analysis. For Hasbro’s their strategic capabilities of the new product, division is the value and rarity of the new product. Market trends and public surveys narrow down the strategic capabilities of the company and need for product development. Strategic capabilities can cause weaknesses over time they are less relevant and difficult to alter. The company’s cultural strengths are strong work ethics and high ethical beliefs. But not every employee will follow the company’s cultural beliefs and could cause weaknesses with the lack of work determination of ethic decisions. Strength's for the new product division is innovation itself. The company can utilize the innovation process and technology to create unique products that service the needs of consumers. But the lack of innovation can put a halt on company’s product growth.
  • 14. Implementing an internal intellectual property management or known as IP management program in many cases provides companies with a competitive advantage. The IP management helps the company protect patents, brand recognition, and internal procedures. Without this strength, the company can face weaknesses like copyright fractures, legal difficulties, and internal management complications. The application of leadership style help the company understand and utilize the design, build, and maintain the product development. However, maintaining the leadership can create weaknesses with management and employee direction. Supply Chain Hasbro Inc. being one of the largest toy manufacturers in the world utilizes the same supply chain for existing and new products. Because of low-cost manufacturing in East Asia, Hasbro outsources their manufacturing primarily to Asia contractors. After being manufactured the products are shipped by plane and or boat to one of two locations East Longmeadow, Massachusetts or Waterford, Ireland. These two locations are both manufacturing facilities and warehouses where the products are inspected for quality check, safety regulations, and stored. Soon they are distributed by truck and plane to one of the thousands of retail locations around the world. However, for any unsatisfied customer or product recalls all Hasbro’s products can be shipped back to primary warehouse location for refunds or replacement product. Hasbro Inc. is determined with encouraging environmental sustainability, the plan to leverage core competencies and make a positive impact on the company through the supply chain. They have already begun the process of minimizing greenhouses gas and emission with combining several store products in one vehicle or trip. Instead of breaking into many sections they ship on boats together decreasing the number of trips make. My suggestion is to enforce energy safe policies at outsourcing facilities. Hasbro outsources their manufacturing overseas to lower the cost of production. However, these locations need
  • 15. regulatory inspections to manage their efficiency and environmentally safe practices. With the management of outsourcing facilities, it can allow Hasbro to honestly say they are contributing everything they can to reduce their footprint. Factories even if not owned by companies can give them negative media advertisements when laws or policies are not followed. Conclusion Hasbro Inc. has shown they are the leading toy company with 90 plus years in operation. They utilize their tools like SWOT analysis to help identify the company’s internal and external forces. The company adapts to changes relatively quickly allowing them to stay on top of market internally, externally, and through their supply chain. References Making Product’s Safely. (2016). Hasbro Corporate Social Responsibility, Retrieved from http://csr.hasbro.com/safety/making-products- safely Making Product’s Safely. (2016, Operations and the Environment). Hasbro Corporate Social Responsibility, (pg. 1),.