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R.Sriram
1/170, 3rd cross, vasan city,
Trichy, Tamil Nadu – 620 102.
India.
Mobile : +91 9245453170
Email : srivaidu@yahoo.com
Professional Profile
Graduate Mechanical Engineer and a Certified Lead auditor by the International Register of certificated
Auditors (IRCA) with an excellent exposure of over 25 years to various market segments like
automobiles, plastics, Terminal automation / Flow measurement devices, valve industry, Industrial
boiler / Industrial Power Plant industry and Fabrication Industry (Storage Tanks - Cryogenic storage
tanks, High pressure Spheres, Mounded storage bullets & Process Equipment - columns and towers,
pressure vessels and heat exchangers, reactors and separators) coupled with my exposure to various
corporate functions like Marketing, Tendering and Estimation, Business group, Projects Procurement,
Vendor Development and Logistics will be highly effective in providing the necessary impetus for
Business Development and product management by providing complete solutions to various
requirements of customers.
Computer-literate performer with extensive software proficiency covering wide variety of applications
for Windows XP including PowerPoint, Excel, Word and have worked in company developed ERP
systems.
Areas of Expertise
 Strategic Planning  Marketing
 Supply Chain Management  Forecasting
 Vendor Development and Management  Dealer Management
 Materials Management and Logistics  Lost order Analysis
 Negotiation  Project Management
Professional Experience
Vijay Tanks and Vessels (P) Ltd – Nov 2014 till Present
Company Profile : Vijay Tanks & Vessels (P) Ltd. is an international Engineering, Procurement,
Fabrication & Construction Company in the Energy Sector and amongst the World's Leading Service
Providers for Storage Tanks (especially Cryogenic storage tanks, High pressure Spheres, Mounded
storage bullets) & Process Equipment (especially columns and towers, pressure vessels and heat
exchangers, reactors and separators) .
Designation: Senior Manager - Sales and Estimation
Job profile:
 Marketing storage tanks and process equipments.
 Registration with new customers
 Revalidation of approvals of existing customers, consultants.
 Quoting for new tenders, customer enquiries and follow up for orders.
Cethar Ltd. - April 2006 to March 2014
Company Profile : Cethar Limited is one of the largest manufacturers of Industrial Boilers (PC, CFBC,
AFBC, Travelling grate and HRSG Boilers), Power plants (up to 350 MW), BOP (WTP, Fuel/material

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handling system, Electrical, control, instrumentation systems and civil work), Boiler accessories (ESP
and Fans) having its manufacturing set up at Trichy.
Designation: Manager Procurement
Job Profile: Procurement of bought outs for boiler division and heading a team of 25 Engineers.
Negotiating, ordering and organizing dispatches of various bought out components like Feed pump, HT
motor, Ash handling System, Castings etc to suit site requirements.
Strategic Planning
 Formulating long term/short term strategic plans to enhance materials management
operations.
 Establishing systems/ process, conceptualizing & implementing strict measures in operating
procedures to optimize resource/capacity utilization.
Supply Chain Management
 Planning, Sourcing, cost effective procurement of Project equipments (International & Local)
and for plant operational purchase.
 Establishing systems and procedures to ensure the procurement of required goods and services
and ensure adherence to appropriate cost, quality and delivery requirements.
 Receive quotations, do techno commercial evaluation, negotiate with the Suppliers and release
orders.
Vendor Development & Management
 Identifying and developing a dedicated and alternate vendor source for achieving cost effective
purchases and reduction in delivery time.
 Assessing the performance of the vendors based on various criterions such as on time delivery
percentage of rejections, quality improvement rate and credit terms.
Materials Management & Logistics
 Budgeting and planning material requirement using forecast based planning for procurement
and sourcing of materials, ensuring optimum utilization of materials for maximum cost
reduction.
 Designing, implementing & monitoring effective procurement schedules along with finalizing
specifications of materials & establishing quality & quantity limits for effective inventory
control.
 Planning Fund Management for matching vendor payments with customer project payments.
 Overseeing logistic functions & negotiating with transporters for cost effective transport
solution.
 Handling fleet of vehicles & transporters, ensuring on time delivery and Monitoring and
analyzing the loss in transit and undertaking measures to control the same.
Alfa Engineers-April 2005 till April 2006
Designation: Project Manager
Job profile: Erection and commissioning of the entire plant (a green field project)
 Preparation of factory Layout drawings including drawings for underground SKO Tank.
 Purchase of machinery for fettling operation including a Hanger type shot Blasting machine.
 Complete Construction of office building and fettling shop.
 Procurement and Erection of underground SKO Tank.
 Coordinating with electricity Board Pudukkotai and coordinating with Chief Electrical Engineer
Trichy for laying a separate 3000KVA, 15 KM line from Alundur substation to our fettling shop
for our power requirement of 400KVA.
 Coordinating for approval of CEIG inspection and approval (Chief electrical Engineer to
Government).
 Getting approvals from Pollution control board, Inspector of factories and CCOE approval.

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KSB Pumps Limited-April 2001 to Oct 2004
Company Profile: KSB in India is a leading international manufacturer of pumps and valves and has a
presence on all continents with its own sales and marketing companies, manufacturing facilities and
service operations. More than 2,000 employees generate annual consolidated sales revenue of over
two billion Euros.
Designation: Assistant Manager-Business Group and Marketing
Job profile: Business group and marketing Section head of two zones
Project orders
 Analysis of tenders of project orders.
 Identifying the product mix, analyzing the viability of the project in terms of the time required
for completion of the project.
 The profit margin involved and then Quoting for the Project Order.
 Negotiating on the technical and commercial aspects of Project orders.
 Procurement of bought out items for project orders
 Negotiating for the best possible delivery and price for bought out items like Ball valves,
actuators from various suppliers.
 Quoted for various project enquiries which were converted to orders.
Forecasting
 Identifying expected project orders and organizing for manufacture of the required valves to
facilitate dispatch of the customer orders having very short delivery period.
Dealer management
 Management of the extensive dealer network
 Advising them on the technical modifications possible in the product range to suit the
requirement of the customer.
 Maximum discounts that can be offered for various products.
 The delivery period within which the products can be delivered.
 Analysis of the profitability of orders received by Dealers.
Customer issue reconciliation
 Sorted out various issues with one of the major customers leading to collection of pending
payments of over Rs.50 Lakhs.
FMC Sanmar Ltd - June 1997 to April 2001
Company Profile - Manufacturers of Smith flow meters ( Positive displacement meters, Mass flow
meters, Turbine meters) and accessories (Batch controller and other flow control/measurement
accessories) having technical collaboration with FMC Corporation USA.
Designation: Senior Engineer Marketing Services
Job Profile - Sales Coordination and customer support (Projects Management)
 Audit of Purchase Orders - Review of customer PO and contacting customers for techno-
commercial clarification.
 Coordination with internal departments for completion of customer orders
 Coordinating with Engineering /QA to ensure that all required documents like GAD / QAP are
submitted to the customer/consultant for approval.
 Coordinating with customers/consultant for getting GAD/QAP approval, documents required for
dispatch like road permit, CT3 form etc.
 Organizing for Inspection of the finished products by the customer or their authorized
Inspection agency like Lloyds Register of Shipping, Engineers India Ltd, SQAEE/MSQA, ONGC
(QA), Fluid control research institute, TUV, Legal Metrology etc.
 Customer Support: Attending to customer complaints both technical and commercial.

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 Identification of recurring customer complaints in the product and sorting out the same by
consulting with quality control, engineering and production departments
 Initiating the corrective action required so as to sort out the current complaint and prevent the
occurrence of similar complaints in future supplies.
 Collection of Payment: Follow up with the customer/branches for realization of payments and
sorting out any problems, which may hinder quick realization of the payment.
 Customer Training Program: Organizing of training programs for customers.
Started my own Plastic Molding unit - 1994 - 1997
Job Profile: Business head
 Meeting customers, identifying their requirements regarding the type of plastic required and
designing the required moulds.
 Thoroughly conversant with the design of moulds.
 Modified a semi automatic hydraulic ram type machine for automatic closing and opening of
the mould with automatic ejection of the plastic component which led to increased productivity
by 60%.
Standard Motor Products of India Ltd – 1992 to 1993
Company Profile: Manufacturers of Light Commercial Vehicles
Designation: Graduate engineer Trainee
Job Profile: Part of a large Sales team
 Organizing Sales Promotion campaigns,
 Conducting market survey, Meeting customers, sorting our complaints.
 Impressing on the dealer network about the importance of having a customer orientation.
 Motivation of the extensive dealer network so as to enable them to attain their targets.
 Identification of the requirement of a vehicle with a full floating axle as compared to the
standard design of a semi floating axle, which performed excellently in the market.
Education
Bachelor’s degree in Mechanical Engineering with first class from MVJ College of Engineering, White
field, Bangalore, Bangalore University - 1990
Certified as a ISO 9000: 2000 series Lead auditor by the International Register of certificated Auditors
(IRCA) in June 2008.
Personal Data
Date of Birth: 16/07/1968
Nationality: Indian
Languages known: Tamil, English and Hindi
Marital Status: Married with one daughter