Jisc RSC Eastern Learning Resources Managers Forum Nov 2013 - Slides from Scran by Neil Fraser

1. Publisher / Institution relationship

2. Subscription Journey
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initial interest
trial
evaluation
decision
implementation – technical
marketing
training / support
stats
the end?....

3. .....or build relationship
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what are your targets?
receive and provide feedback
targeted support
targeted marketing
actively monitor usage
getting the right mix for you

4. Barriers?

5. Barriers?

6. Get value for money

7. Training / Support
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Staff training / cascaded / virtual
Subject / topic specific
Training for students
Exhibitions, talks & events
planning meetings
Marketing materials to suit you
Access method, how many clicks?
Discovery tools?
•What works best for you?

8. Stats
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Get stats
Monitor change
Feedback to the publisher
Targeted plans to improve
• Further analysis
• Remote versus campus
• Patterns of usage

9. Feedback
• Tell publishers what you think
• What works
• Be honest
• You are not alone
• Benefits everyone

10. Can it feel like this?

11. questions?

12. Contact
Neil Fraser
neil.fraser@rcahms.gov.uk
Tel. 0131 651 6800