1. Mineral Water Presented by: Akihiro, Asami, Shiori.I and Shiori.K

2. Water has become very popular within the last few years. BUT WHY????

3. Great 9 reasons!!! Helps to loose weight. Helps to prevent heart problem. Helps to prevent from dehydrating. Stops getting a headache. Makes the skin look beautiful!!! Helps digestion. Helps to get rid to all the toxins and waste. Reduce the risk of getting a cancer. Get a good result in sports.

5. A rare combination of oligominerals ->THE ONLY ONE with the volcanic spark!!

6. Eco-friendly The bottle is made from plant material!! (5～30% ) Very light & Squash-able Taste Water from 6 different places, all purified by the processes of bottling.

7. WHY BUY?? Good Promotion!! Volvic: 1 liter for 10 liters 14 days challenge ILOHAS： Very unique bottle Catchy commercial

8. Mineral water market transition in Japan (million KL) Reference: The Mineral Water Association of Japan

9. Mineral Water Brand Share Reference: Fuji Global Network

10. ILOHAS

11. ４P Analysis ~Product, Price, Place, Promotion~

12. PRODUCT

13. Domestic Water Brand ILOHAS (Coca Cola Japan) Suntory Mineral Water (Suntory) WILKINSON (Asahi)

14. Overseas Water Brand Crystal Geyser United States Germany Gerolsteiner Volvic France Contrex Vittel Mineral Water

15. 7 Eleven Private Brands

16. Joint-stock product (collaboration) Family Mart + Clean Aqua Beverage 霧島の天然水 (Mineral Water of Kirishima) Ministop + TOPVALU Topvalu Mineral Water

17. PRICE

18. 36 8

19. 58 05

20. Higher Prices in Oversea Water Many varieties in convenient stores

21. PLACE

22. Higashikoganei-shi Nerima-ku Ikebukuro, Toshima-ku Susashino-shi Setagaya-ku

23. Convenient Stores

24. PROMOTION

25. Environmentally Friendly ILOHAS (Coca-Cola Japan)

26. Health Care Volvic (DANONE Water)

27. Promotion WATER Environmental CSR Health Care Support Water + Positive Image

28. Low price and high quality

29. Brand, Quality, CSR

30. High Value, Narrowed target

31. Conclusion Water bottle with CSR Good for everybody!

32. THANK YOU FOR LISTENING