Bottled Water Market

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Bottled Water Market

  1. 1. Mineral Water<br />Presented by: <br />Akihiro, Asami, Shiori.I and Shiori.K <br />
  2. 2. Water has become very popular within the last few years.<br />BUT WHY????<br />
  3. 3. Great 9 reasons!!!<br />Helps to loose weight.<br />Helps to prevent heart problem.<br />Helps to prevent from dehydrating.<br />Stops getting a headache.<br />Makes the skin look beautiful!!!<br />Helps digestion.<br />Helps to get rid to all the toxins and waste.<br />Reduce the risk of getting a cancer.<br />Get a good result in sports.<br />
  4. 4. Key Product<br /> Water from the Volcanic!!<br />Something special: <br /><ul><li>Volcanicity
  5. 5. A rare combination of oligominerals</li></ul> ->THE ONLY ONE with the volcanic spark!!<br />
  6. 6. Eco-friendly<br />The bottle is made from plant material!! (5~30% )<br />Very light & Squash-able<br />Taste<br />Water from 6 different places, all purified by the processes of bottling. <br />
  7. 7. WHY BUY??<br />Good Promotion!!<br />Volvic:<br />1 liter for 10 liters<br />14 days challenge<br />ILOHAS:<br />Very unique bottle<br />Catchy commercial<br />
  8. 8. Mineral water market<br /> transition in Japan<br />(million KL)<br />Reference: The Mineral Water Association of Japan<br />
  9. 9. Mineral Water Brand Share<br />Reference: Fuji Global Network<br />
  10. 10. ILOHAS<br />
  11. 11. 4P Analysis<br />~Product, Price, Place, Promotion~<br />
  12. 12. PRODUCT<br />
  13. 13. Domestic Water Brand<br />ILOHAS (Coca Cola Japan)<br />Suntory Mineral Water (Suntory)<br />WILKINSON (Asahi)<br />
  14. 14. Overseas Water Brand<br />Crystal Geyser<br />United States<br />Germany<br />Gerolsteiner<br />Volvic<br />France<br />Contrex<br />Vittel Mineral Water<br />
  15. 15. 7 Eleven<br />Private Brands<br />
  16. 16. Joint-stock product (collaboration)<br />Family Mart + Clean Aqua Beverage<br />霧島の天然水 (Mineral Water of Kirishima)<br />Ministop + TOPVALU<br />Topvalu Mineral Water<br />
  17. 17. PRICE<br />
  18. 18. 136<br />88<br />
  19. 19. 158<br />105<br />
  20. 20. Higher Prices in Oversea Water<br />Many varieties in convenient stores<br />
  21. 21. PLACE<br />
  22. 22. Higashikoganei-shi<br />Nerima-ku<br />Ikebukuro, Toshima-ku<br />Susashino-shi<br />Setagaya-ku<br />
  23. 23. Convenient Stores<br />
  24. 24. PROMOTION<br />
  25. 25. Environmentally Friendly<br />ILOHAS (Coca-Cola Japan)<br />
  26. 26. Health Care<br />Volvic (DANONE Water)<br />
  27. 27. Promotion<br />WATER<br />Environmental CSR<br />Health Care Support<br />Water + Positive Image<br />
  28. 28. Low price and high quality<br />
  29. 29. Brand, Quality, CSR<br />
  30. 30. High Value, Narrowed target<br />
  31. 31. Conclusion<br />Water bottle<br /> with CSR<br />Good for <br /> everybody!<br />
  32. 32. THANK YOU FOR<br />LISTENING<br />

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