Coca-Cola Marketing Plan for 2011

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  • good job!!but still some improvment is require,and i think football is not the favrt game n young
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Coca-Cola Marketing Plan for 2011

  1. 1. Marketing Plan 2011 (Proposal) By: Suleman Zafar FAST Business School
  2. 2. Objective for 2011
  3. 3. “ to increase sales of coca-cola by 3% ”
  4. 4. “ to create High Visibility of coca-cola ”
  5. 5. “ make coca-cola favorite brand among youth ”
  6. 6. Paintthe Town Red withCOKE
  7. 7. Objective of Activity “ Objective is to create High Visibility of coca-cola ”
  8. 8. 3 phases Merchandising… Area Storming… Wall Painting…
  9. 9. Phase 1… Merchandising… Soft Merchandising Permanent Merchandising
  10. 10. Regular merchandisingDirectional signsShelf Separators Shelf Talkers Posters Racks
  11. 11. Permanentmerchandising Cash counter Branding Available Here Signs Sun Shades Gondolas Racks
  12. 12. Must Win Channels International Modern Trade Outlets Local Modern Trade Outlets Traditional Trade Outlets
  13. 13. MAXIMIZEVISIBILITY
  14. 14. International Local Modern Local Elements Modern Trade Trade TradeCategory Gondola Branding   Shopping bag branding   Entrance branding  Counter Branding  Directionally Signs  Shelf Separators  V-end Branding  One Way Vision   
  15. 15. International Local Modern Local Elements Modern Trade Trade TradeTrolley Branding Poles Branding  Floor Graphics   Wind chimes   Shelf Talkers   Bunting   Mobiles   Posters  
  16. 16. Phase 2… Area Storming…
  17. 17. Area Storming…All efforts in one particular area at one time
  18. 18. Elements of AreaStorming… Branded Busses Bus Stop Branding Streamers Banners Rickshaws Cutouts Green Belt Decorations Tree Branding Road Safety Message
  19. 19. GulbergCavalry GroundBharia TownMuslim TownGarden TownJohar TownModel TownFaisal TownSamna badMozangShadmanChaburjiTownshipMughalpuraDharampuraCanttSadarGarri ShauIqbal TownLiberty marketEdenCanalGreen CityParagon CityValenciaPCSIR
  20. 20. Phase 3… Wall Painting…
  21. 21. WallPaintingOpportunities in Lahore
  22. 22. if you are coming from Khalid butt chowk towards firdous market (Cavalry Market)
  23. 23. if you are coming from firdous market towards Khalid butt chowk (Cavalry Market)
  24. 24. SKM Hospital towards Allah hoo Chowk (right side near wapda office)
  25. 25. Model Town Link Road
  26. 26. Allama Iqbal Town Main Boulevard, KIPS Building Toward Moon Mkt.
  27. 27. Jail Road,if you are coming from Mozang Towords Shadman Chowk
  28. 28. Allama Iqbal Town Main Boulevard, Moon Market
  29. 29. Johar Town, Main BoulevardG1 Market Near Tobbaco Shop
  30. 30. Defense Main Boulevard Towards Walton Road
  31. 31. Consumer Engagement Activity “ Objective is to increase sales & give coca-cola consumer benefits to make them loyal ”
  32. 32. Mechanics of the Activity “ On the purchase of COKE DISCOUNT packConsumer get a chance to play WHEEL OF FORTUNE game ”
  33. 33. COKE DISCOUNT pack
  34. 34. WHEEL of FORTUNE game
  35. 35. WHEEL OF FORTUNE game
  36. 36. Key Chains
  37. 37. Coke Caps
  38. 38. Coke T-shirt
  39. 39. SurpriseGift
  40. 40. Element of the Activity Hoarding Streamers Standees Uniforms
  41. 41. Hoarding
  42. 42. Streamer&Standees
  43. 43. Uniforms
  44. 44. Key Focus Areas Hyper Marts Makro Metro Hyper Star etc.. Modern General Stores HKB Al-Fatah etc..
  45. 45. Duration of Activity 3 months activity June 2011 to August 2011
  46. 46. Estimated Cost Cost of Activity per Month 1millionTotal Cost will b 3million for 3 months
  47. 47. Objective of Activity “ Make Coca-Cola favorite brand of soft drink among youth ”
  48. 48. “ Most preferred thing in Youth after MUSIC is FOOTBALL ”

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