Pitch Deck von mitte

2. Healthy water is
pure water +
essential minerals
‘Some 21 mineral elements
are known to be essential
for humans’
‘Health consequences of micro-nutrient
deficiencies include increased morbidity,
mortality due to reduced immune
defence systems and impaired
physical and mental development.’
Source:
Report on Nutrients in Drinking Water
WHO, 2005

3. Our goal: changing water consumption
Tap water is often impure
and unreliable
Create clean contaminant
free water at home
Bottles are unsustainable
and expensive
Replace bottled mineral
water with a superior
alternative
Other purifiers just purify
and do not enhance
Make water that is not
just pure, but healthy with
essential minerals

4. Our vision: change water globally
Reach
Personalisation
Platform & Services
2018
2019
2020
USA and Europe
Mineral Cartridges
More Markets
New Products Licencing for IoT Backend
Data
Ingredient Partnerships
Under Sink Solutions
Marketplace for Ingredients
Personalised Pods
B2C
B2B Products
Waters
Emerging Countries Developing Countries
Start in premium and home markets, but quickly expand
in product offer and geographies
Lower Cost Model

5. The world’s first connected home water system
to purify and personalize your daily drinking water
Create healthy mineral water at home

6. Purest cleanest water
on the market
Pure water is used as a
basis for re-mineralization
to create healthy waters
Connectivity for peace of
mind and convenience
Purification Personalization
Connectivity
mitte® is the unique combination of purification,
personlization and connectivity

7. Create personalized healthy mineral waters-
as powerful as the natural water cycle
Surface water such as
oceans and rivers
Input Water
Surface water evaporates
into water vapour
Evaporation
Rain and surface water flows
through rocks and collects
minerals on its path
Mineralization
Water molecules condense
into water droplets which
then fall as rain
Condensation

8. mitte®’s patent pending purification by distillation has
great advantages over other purification technologies
Cleanest water created with
proprietary IP - 60x cleaner
than a Brita Pitcher
Only solution with ultimate
purification consistency
No replacement needed - ever

9. Cartridge enables the user to create
personalized healthy mineral waters
Replacement of
bottled mineral waters
Capacity of
400 Litres
RFID enabled to ensure
convenient automatic
re-ordering
Cartridge options with
varying mineralization
levels to personalize
water

10. Three mineral cartridge options
mitte® launches with three mineral cartridge
options for the personalization of waters
A soft and balanced daily drinking water,
characterized by its neutral taste,
containing the main essential minerals
that your body requires.
A crisp, tasty daily drinking water with
a rich variety of minerals that provides
intense hydration to vitalise your body.
Alkaline daily drinking water with a high
pH, rich in minerals and antioxidants that
contributes to combating oxidation in your
cells and acid-base imbalance in your body.
Potassium silicate
Maifan stone
Magnesia
Calcite
Activated coconut
shell carbon
Like a Like a Like a

11. Simple on-boarding and
custom dispense cards
Water quality tracking,
machine and user data
Automatic cartridge
subscription management
The App drives user product
engagement and experience

12. For every litre of
water a customer
uses we donate a
day’s worth of clean
drinking water to
someone in need.
Customer can view
live data of total
and own donations
to water projects
implemented by our
partner water.org.
mitte® one-for-one water guarantee
generates additional positive social impact

13. mitte® connected ecosystem
enables recurring revenues of scale
Hardware
Core features
Cartridge
RFID enabled Payment CRM BI
Website & Shop
Product ordering
App
Enhanced features and
automatic cartridge
subscription
3rd Party
Integration
State-of-the-art IoT Backend
Speed, Scalability, Analytics

14. Strong and growing need for
clean and healthy water
...strong growth of USD >200bn water marketHealthy hydration is on the rise...
Bottled Water
Carbonated Soft Drinks
United States - Consumption per person
Sources: Beverage Marketing Corporation / Transparency Market Research / Technavio
USDBillion
Gallons
0
5025
10030
15035
20040
25045
30050
20152006 20162008 20172010 20182012 20192014 20202016 20212018
9.6% p.a
Water
Purification
Machines
6.6% p.a
Bottled Water

15. Offering a premium product
at a competitive price
USA FranceGermany China
*based on 40 EUR / 400 Liters cartridges. Price validated in in-depth user interviews.
Functional
water
Premium
water
Private label
water
ActiveO2
1.50 EURO
2.00 EURO
1.00 EURO
Price(€)/L
0.50 EURO
Evian
Lidl
Essentia
Mizone
Volvic
Juicy
Fiji
GRBQ
Badoit
Walmart
Great..
Nongfu
Spring
Carrefour
mitte®
€ 0.10*
per Liter

16. mitte®’s unique market position-
line extension of purifier market category
✓ Highest purity
✓ Personalized
mineral waters
✓ Connected IoT
Completely
Pure Water
Effectiveness of Purification Healthy Minerals & Personalization
Tap
Water
Particle
Size (μm)
0.01
0.001
0.0001
0.00001
Ion
Exchange
Active
Carbon
Reverse
Osmosis
Essential
Minerals

17. Machine
399 EUR
15% Margin
60 EUR Profit Cartridges
50 EUR /unit
80% Margin
40 EUR Profit /unit
Replaced 4 x per year
480 EUR Lifetime profit
App
Smart Subscription:
Automatic usage
based cartridge
ordering
Like a smart and sustainable
‘Nespresso for water’
*Conservative calculation after 36 months including churn.
Lifetime Value*
540 EUR

18. • Pre-orders on
Crowdfunding Platform
• mitte® Website
• Amazon Launchpad
• Pop-up Stores
• mitte® Website
• E-Commerce Partners
like Lazada in SEA, JD
in China, and Flipkart in
India
• Pop-up Stores
• mitte® Flagship Stores
• Retail Distribution
Partners
• Campaign Page
• Performance Marketing
• Public Relations
• Social Media
• Email Marketing
• Partners
• Amazon Store
• Digital Branding
• Digital Advertising
• Performance Marketing
• Public Relations
• Social Media
• Content Distribution/
SEO
• Digital Store Fronts
• Cross Promotions with
Partners
• Digital Advertising
• Performance Marketing
• Public Relations
• Social Media
• Field Marketing
• ATL/BTL
• Sales Promotions
Stage 1
Crowdfunding
DistributionDemandGeneration
Stage 2
Introduction
Stage 3
Growth
Stage 4
Extension
Time
Distribution & Demand Generation

19. Purification, personalization and connectivity logic
can be applied globally
Target market
characteristics
Access to tap
water
Smartphone
connectivity
Developed countries
Total addressable market
190m households
Core
potential (10%)
19m units
Focus 2018
Emerging countries
Total addressable market
340m households
Core
potential (5%)
17m units
Focus 2019

20. Experienced team fully set-up
to implement our vision
Moritz Waldstein-Wartenberg
Christophe Maire Döhler
Technology Marketing
CEO
Co-Founder of Coffee Circle | Roland Berger, TechnoServe
ESCP Europe, MSc International Management | BMW Young Leader
Co-Founder of HERE | CEO of Atlantic Labs
European Seed Investor of the Year 2015 | SoundCloud, GoEuro, Clue
Product research & development support |
One of world’s leading producers of natural beverage ingredients |
Representations in 130 countries and production on 5 continents
Semiconductor hardware consulting Riber S.A. | Paul Drude Institut
für Festkörperelektronik | PhD, Electronic and Electrical Engineering
(University of Sheffield)
Head of Marketing for OnePlus | CMO of Razorpay | | Director B2B
Business Flipkart | Founder of Perkylane.com SaaS | MA University of Delhi
Dr. Faebian Bastiman Karan Sarin
Product
Advisors
& Investors
CTO CMO
Mechanical
Electrical / Embedded
Cloud / Backend
Biology
Business Development
UX / UI / Design
Content / Performance

21. Apr 2018 Sep 2018Jun 2018
Sep 2018
Oct 2017 Nov 2017
Jan 2018
Dec 2017
Our ambitious but realistic road map
Kickstarter
Presales
Shipping
Launch
Direct Sales
Kickstarter
Campaign
✓ Seed Funding
✓ EU Fund
ProFIT Innovation
Grant & Loan
✓ Core Tech
Developed
✓ Functioning
Prototype
✓ Patents filed
Production
Setup
Series A
Funding
Series B
Funding
iOS &
Android App
Retail
Launch USA
and EU

22. Global impact of mitte® by 2025
620,000
tons
of CO2
avoided
30m
Euros
of donations
collected
114 tons
of nitrates
removed
23bn
liters
of water
purified
In 2025
3m
Units
990m
Hardware
revenue
243m
Consumable
revenue
Cummulated Impact
7.5bn
plastic
bottles
avoided