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FACEBOOKTIMELINEINFO @ ROOM214.COMBrandon Whalen | @BrandonSingsJill Mailander | @jillmailander@Room_214Facebook.com/Room214
CONTENTSPAGE MANAGEMENT               3DESIGN YOUR TIMELINE          12BEST PRACTICES                26QUESTIONS          ...
PAGEMANAGEMENTPlanning PostsPinning and HighlightingChanges to Your WallNew Administration PanelEditing Your Settings
PLANNING POSTSENGAGING VISUALS                    RELEVANT CONTENT   TARGETED AUDIENCE 4 | Page Management | Planning Posts
HIGHLIGHTING    Pinning posts    Highlighting posts    5 | Page Management | Highlighting Posts
FAN WALL POSTSTHE GOOD     Collects all posts into one area and is easier to see     Easier for brand managers to respon...
FAN WALL POSTSTHE ALTERNATIVE     The wall has a tab that you can choose to see posts by      others and not the highligh...
ADMINISTRATION PANEL8 | Page Management | Administration Panel
MESSAGE9 | Page Management | Messages
MESSAGE10 | Page Management | Messages
EDITING PAGE SETTINGSNEW SETTINGS   “Recent Posts by Others”   Allow or deny posts by others on timelineTO ACCESS:11 | P...
DESIGN YOURTIMELINECover PhotosProfile ImagesCustomizing and Organizing TabsMilestonesTimeline Maintenance
COVER PHOTOS13 | Design Your Timeline | Cover Photos
COVER PHOTOS14 | Design Your Timeline | Cover Photos
COVER PHOTOSPHOTOS MAY NOT CONTAIN     Price or purchase information     Contact information like email, address, URLs ...
PROFILE IMAGESREMEMBER       Pictures will shrink to 125x125 px       Insider knowledge: Profile picture sizes increase ...
APPLICATIONS: CUSTOMIZING                                                 50 x 501.             2.                        ...
APPLICATIONS: ORGANIZING               1.                              2.   3..    18 | Design Your Timeline | Applications
MILESTONES.    19 | Design Your Timeline | Milestones
MILESTONES                   1.                   2..    20 | Design Your Timeline | Milestones
MILESTONES    3..    21 | Design Your Timeline | Milestones
MILESTONES                         843 px        403 px.    22 | Design Your Timeline | Milestones
TIMELINE MAINTENENCE23 | Design Your Timeline | Timeline Maintenance
TIMELINE MAINTENENCECLEAN YOUR TIMELINE       Highlight important posts       Hide questionable content       Add impor...
GREAT TIMELINE EXAMPLES•   Room 214: History of Social Media•   Manchester United: Team History•   Coca-Cola: Brand Histor...
BESTPRACTICESImportance of ContentContent Strategy TipsEngagement TipsChanges to TabsChanges to Paid Advertising
INTEREST LISTS      Fans can now segment updates from pages into “interest lists”      Don’t be surprised to see fans us...
WHAT HAPPENS POST –LIKE?YOU NEED A CONTENT STRATEGY                                          FOCUS ON ENGAGEMENT      “Ty...
LIFE OF A STATUS UPDATEFacebook’s edge rank algorithm determines which fans and non-fans see stories from your page. What ...
CONTENT STRATEGY:RULE-OF-THIRDS1. POSTS ABOUT YOUPosts about your brand/product/group whichcover news, new content (such a...
CONTENT STRATEGY:RULE-OF-THIRDS2. POSTS ABOUT FANSRe-posted comments, posts, and other contentfrom your fans. Example: Fir...
CONTENT STRATEGY:RULE-OF-THIRDS3. POSTS ABOUT INTERESTSGet to know your audience, and observe whatthey normally post to th...
STATUS UPDATE STATSStatus updates and page posts are the number one way peopleinteract with brands and organizations on Fa...
STATUS UPDATE TIPSThere are a few general guidelines you can follow as you write yourpage updates, which can help you keep...
RESPOND TOEVERYTHINGWhen someone posts on your page, they want toknow there is a human on the other end of theconversation...
CHANGES TOAPPS & TABSGOOD NEWS       111x74 app image (was 16x16)       More visibility for first three apps       Apps...
PAID ADVERTISING: REACHGENERATORREACH MORE OF YOUR FANS      The reach generator always runs      Only 15-20% of fans se...
PAID ADVERTISING: LOGOUT ADSLogout Ads: Take up a large amount of real estate. Think of them as Facebook’s versionof “page...
PAID ADVERTISING:MOBILE ADVERTISING      Sponsored stories and premium ads will appear       in users’ news feeds on the ...
PAID ADVERTISING: FACEBOOK OFFERS      Allows users to collect coupons via news feed or ads      Can be used on the self...
PAID ADVERTISING:NEW AD SIZE & COPY LIMITCHANGES TO FACEBOOK ADS                                 OLD      Image sizes red...
QUESTIONS?INFO @ ROOM214.COMBrandon Whalen | @BrandonSingsJill Mailander | @jillmailander@Room_214Facebook.com/Room214
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RESPOND TOEVERYTHINGWhen someone posts on Be An Expert on Facebook Timeline

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RESPOND TOEVERYTHINGWhen someone posts on your page, they want toknow there is a human on the other end of theconversation. Respond to every comment andquestion and your fans will be more likely toengage.COMMENT TAGGINGWithin a comment stream, type “@” and acommenter’s name. It will allow you to tagspecific fans in your response. It also notifies thecommenter that you have tagged them in acomment. 35 | Best Practices | Importance of Content | Engagement Tips

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