@jamesoclark<br />@ColoradoSkiUSA<br />#CSCUSA<br />
The Good<br />Scores of Bloggers<br />Tons of Video Blogs<br />198 Employees on Twitter<br />Symbolic of a Rapid Short, Sy...
The Good<br />“Remember back when sending SMS text messages on your cell phone was a new thing, and it seemed kind of stra...
Lessons from Zappos<br />Your Relationships Are Your Brand<br /><ul><li>Anyone can blog, tweet about a good or bad experie...
Always meet the customer needs – if they don’t have the item the customer wants, they send them to another site that does<...
   Drove across America in an RV, going to Walmarts, interviewing employees who “LOVED” their jobs</li></ul>It Was A Fake<...
Walmart was paying for renting the RV, Gas and fees to write the blog
   “Astroturfing”
   You Just Got “Socialized”</li></li></ul><li>The Ugly<br />DOMINOS PIZZA<br />Two Domino’s Pizza Employees Make Disgusti...
   1 Million + views in just days
   Video shown on major news outlets
   Felony charges against employees </li></ul>“We got blindsided by two idiots with a video camera and an awful idea”<br /...
The Clueless<br />Pride<br />Envy<br />Gluttony<br />Greed<br />Sloth<br />Lust<br />Wrath<br />
PRIDE<br />The original and most deadly of the mortal sins<br /><ul><li>   The Grim Reaper of Social Media Sins</li></ul>C...
GLUTTONY<br />Too Much, Too Fast<br />We need a Facebook Page<br />Twitter or Die<br />What Can Social Media Do for Me?<br...
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Social Media: The Good, The Bad, The Clueless

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Social Media: The Good, The Bad, The Clueless - Avoiding the 7 Deadly Sins of Social Media. James Clark, co-founder Room 214 presentation to Colorado Ski Country

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Social Media: The Good, The Bad, The Clueless

  1. 1.
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  3. 3. @jamesoclark<br />@ColoradoSkiUSA<br />#CSCUSA<br />
  4. 4. The Good<br />Scores of Bloggers<br />Tons of Video Blogs<br />198 Employees on Twitter<br />Symbolic of a Rapid Short, Synchronous and Public Conversations<br />
  5. 5. The Good<br />“Remember back when sending SMS text messages on your cell phone was a new thing, and it seemed kind of strange to use your cell phone to do that? And today, you probably wonder how you ever lived without text messaging.<br />Well, Twitter is the same way. It&apos;s going to seem a little weird at first, but I promise you if you can talk your friends into joining it and you all use it for 2 weeks, it will change your life. You will wonder how you ever lived without it.”<br />Tony the CEO<br />400,000 + Followers<br />Transparency<br />
  6. 6. Lessons from Zappos<br />Your Relationships Are Your Brand<br /><ul><li>Anyone can blog, tweet about a good or bad experience and it can be seen by millions of people</li></ul>Deliver a Positive Experience<br /><ul><li>Going beyond the Free Shipping and 365-day return policy
  7. 7. Always meet the customer needs – if they don’t have the item the customer wants, they send them to another site that does</li></ul>Embrace Transparency<br /><ul><li>It’s gonna happen whether you like it or not</li></li></ul><li>The Bad<br />WALMARTING ACROSS AMERICA<br />Folksy Blog Called Walmarting Across America Set Up<br /><ul><li> Musings from couple known only as Jim and Laura
  8. 8. Drove across America in an RV, going to Walmarts, interviewing employees who “LOVED” their jobs</li></ul>It Was A Fake<br /><ul><li>BusinessWeek wrote first expose about the blog
  9. 9. Walmart was paying for renting the RV, Gas and fees to write the blog
  10. 10. “Astroturfing”
  11. 11. You Just Got “Socialized”</li></li></ul><li>The Ugly<br />DOMINOS PIZZA<br />Two Domino’s Pizza Employees Make Disgusting Video<br /><ul><li> Placing NASTY items on pizza
  12. 12. 1 Million + views in just days
  13. 13. Video shown on major news outlets
  14. 14. Felony charges against employees </li></ul>“We got blindsided by two idiots with a video camera and an awful idea”<br />- Tim McIntyre, Domino’s Spokesperson<br />No Monitoring<br />No Twitter Account<br />No Platform to Respond Quickly<br />
  15. 15. The Clueless<br />Pride<br />Envy<br />Gluttony<br />Greed<br />Sloth<br />Lust<br />Wrath<br />
  16. 16. PRIDE<br />The original and most deadly of the mortal sins<br /><ul><li> The Grim Reaper of Social Media Sins</li></ul>Can’t Admit You’re Wrong<br />No Immediate Response<br />SPIN THE FACTS<br />HUMILITY<br />It’s OK to make a mistake,<br />Just admit and move on<br />
  17. 17. GLUTTONY<br />Too Much, Too Fast<br />We need a Facebook Page<br />Twitter or Die<br />What Can Social Media Do for Me?<br />TEMPERANCE<br />Choose 1 or 2 Platforms, <br />get to know how each works<br />Plan, Pilot, Launch, Extend<br />
  18. 18. SLOTH<br />Is it being lazy and not participating?<br /><ul><li> I could say that and be correct</li></ul>Failure to Apply Yourself<br />Not Following Through<br />SYMPTOM OF NON-BELIEVERS<br />DILIGENCE<br />Takes Time and Resources<br />
  19. 19. ENVY<br />“Damn, I had that idea 3 months ago!”<br />I KNOW TWICE AS MUCH AS THAT IDIOT AND <br />HE GETS THOUSANDS OF FOLLOWERS<br />Network Is Non-Existence<br />Never offering help, or giving credit to others<br />KINDNESS<br />Offer help to others that genuinely and directly benefits them, not you<br />
  20. 20. GREED<br />A Deliberate Betrayal for Personal Gain<br />ASTROTURFING<br />Scum-sucking Spammers that Live in the Bowels of Hell<br />FAKES and FLACKS<br />Disguised Commenting<br />CHARITY<br />80/20 Rule, 80 percent of the content you are commenting on, tagging, submitting is not yours<br />
  21. 21. LUST<br />Oh John, Oh Paul, Oh George, Oh Ringo<br />EXCESS IN ANY FORM IS BAD<br />EXCEPT FOR # OF SKI DAYS<br />Stalker<br />ADD TO The CONVERSATION<br />Don’t constantly link your own content<br />SELF CONTROL<br />Provide value and become a trusted member of the community<br />
  22. 22. WRATH<br />Lash out and post a stream of vile meant only to tear someone or something down with the intent to do harm<br />PISSED OFF TO THE POINT OF BLINDNESS<br />Publically berating an individual or company<br />It’s that email you wish you would have never sent<br />FORGIVENESS<br />Stick To The Facts<br />Sleep on it if you can<br />“Fear is the path to The Dark Side. Fear leads to anger. Anger leads to hate. Hate leads to suffering” - Yoda<br />
  23. 23. CLASS DISMISSED<br />THANK YOU<br />JAMES CLARK<br />ROOM 214<br />JCLARK@ROOM214.COM<br />@JAMESOCLARK<br />

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