Response Plans Scoring Guide Grading RubricCriteria Non-perf.docx

Response Plans Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Explain concepts of change
theory and how it can be
used as a tool to manage
situations.
Does not explain concepts
of change theory and how
it can be used as a tool to
manage situations.
Explains concepts of change
theory, but does not explain
how it can be used as a tool to
manage situations.
Explains concepts of
change theory and how it
can be used as a tool to
manage situations.
Explains concepts of change theory
and how it can be used as a tool to
manage situations' provides an
example from experience.
Describe an effective
leadership style to address a

problem.
Does not describe an
effective leadership style to
address a problem.
Identifies a leadership style,
but does not explain how it best
addresses the problem.
Describes an effective
leadership style to
address a problem.
Describes an effective leadership
style to address a problem; explains
the desired outcome and why the
style is the most effective for the
situation.
Describe how outcomes or
success of the style selected
for each situation could be
measured.
Does not describe how
outcomes or success of the
style selected for each
situation could be
measured.
Identifies the style selected for
each situation, but does not
explain how outcomes could be
measured.

Describes how outcomes
or success of the style
selected for each
situation could be
measured.
Describes how outcomes or success
of the style selected for each
situation could be measured;
examines a range of potential
outcomes and how they could be
measured.
Explain how professional
and legal standards guide
the effective nurse leader
when making decisions.
Does not explain how
professional and legal
standards guide the
effective nurse leader when
making decisions.
Discusses the legal
requirements, but does not
explain how professional
standards guide the effective
nurse leader when making
decisions.
Explains how
professional and legal
standards guide the
effective nurse leader

Explains how professional and legal
standards guide the effective nurse
leader when making decisions;
explains how professional standards
mirror legal requirements.
Write content clearly and
logically, with correct use of
grammar, punctuation, and
mechanics.
Does not write content
clearly or logically, with
correct use of grammar,
punctuation, and
mechanics.
Writes with errors in clarity,
logic, grammar, punctuation, or
mechanics.
Writes content clearly
and logically, with
correct use of grammar,
punctuation, and
mechanics.
Writes clearly and logically, with
correct use of spelling, grammar,
punctuation, and mechanics; uses
relevant evidence to support a
central idea.

Correctly format citations
and references using
current APA style.
Does not correctly format
citations and references
using current APA style.
Uses current APA style to
format citations and references
but with numerous errors.
Correctly formats
citations and references
using current APA style
with few errors.
Correctly formats citations and
references using current APA style
with no errors.
Print
Response Plans Scoring Guide
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE
2
Google Promotion and Competitive Advantage
Ronda Wagner
Columbia Southern University
Running head: GOOGLE PROMOTION AND COMPETITIVE
ADVANTAGE 1
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE
5

Promotion
Google Incorporation, a technology company, based in the
United States credits itself to being the most preferred search
engine on the internet. The company specializes in the
production, distribution, and sale of technology and internet
related services. These products and services include cloud
computing, online advertising, search engines, communication
portals and the mobile phones. The company credits its success
to its entry into diverse business sectors. The focus of this
paper is to assess the company’s promotion strategies, as well
as its competitive advantage with respect promotion.
Google uses a promotional objective that is convenient for the
users of its content. Its promotional strategy is centered on an
interface free search page and websites that are clean and
simple void of confusing and over advertising thus creating ease
in the use of their services (McFinnigan, 2012). Another
promotion strategy utilized by Google is ad-free web services
with few suggested services offered by the company (Social
Media: Google+ asks marketers to drive launch of network
(2011). For instance, their email service, the Gmail web page,
suggests a few of their very essential services such as Google
Hangouts, Google Forms, Google Maps, News, and Translate.
However, it makes use of targeted advertising of its products to
other websites through its AdSense services (Social Media:
Google+ asks marketers to drive launch of network (2011).
Furthermore, Google makes use of Integrated Marketing
Communication that makes all kinds of communication and
messages which are prudently interconnected. Integrated
Marketing Communications (IMC) is significant to the company
for it allows promotion of content that is related to the contents
of a web page (McFinnigan, 2012). Therefore, it eliminates
over and confusing advertising. Other forms of advertising that
the company uses include the use of flyers inside business
magazines, use of its Ad Words segment that has links to its
services and advertising to electronic media for example,
Google Chrome has its television advertising (McFinnigan,

2012).
Competitive Advantage in Promotion
Competitive advantage is an essential aspect that determines
profitability for Google. A prime example is an instance where
the company possesses a competitive advantage with respect to
promotion is the fact that unlike other search engines, its
advertising strategy is clean, decent, and targeted. A visit to
their search engine home page shows the Company’s logo in the
middle of the page with a search bar underneath it. These
aspects gives the company a competitive advantage since the
visitors prefer an interface that is void of clutter, confusing
advertising and unnecessary features such as those on the Yahoo
search engine. A proof of the competitive advantage the high
traffic that Google receives on its website compared to its
competitors (Wilson, 2005).
Competitive advantage is also created with the company’s use
of Ad Sense and Ad words that incorporate Integrated
Marketing Communication. The incorporation entails targeted
advertising of elements deemed essential to visitors of its web-
based content. For instance, if a website specializes in the
delivery of content related to technology, then it will often
advertise content allied to technology on the platform (Wilson,
2005). The element, therefore, eliminates scatter and enables
ease of use of Google’s services. This is in great contrast to
other search engines such as Bing and Yahoo that fill web pages
with unregulated and placing adverts without regard to its
audience. Content consumers often prefer organized web pages
that Google offers (Wilson, 2005). Google credits its
dominance to its strategic advertising that creates convenience
in use for its users. It has precise arrangement of features
within its web-based content, placement of promotional content
on specific locations within a web page and use of allied
promotional content to the contents of the web page is vital in
creating a competitive advantage over other similar companies.
References

McFinnigan, M. (2012). Google Case Study Strategic
Marketing. Retrieved from
http://www.slideshare.net/bookingworm/google-strategic-mktg-
presentation-20102012
Social Media: Google+ asks marketers to drive launch of
network. (2011). Marketing Week (Online Edition), 5.
Retrieved from Business Source Complete database.
Wilson, T. D. (2005). Review of: Battelle, J. The search: how
Google and its rivals rewrote the rules of business and
transformed our culture. Retrieved from:
http://informationr.net/ir/reviews/revs190.html
GOOGLE PRODUCT AND COMPETITIVE ADVANTAGE 2
Google Product and Competitive Advantage
Ronda Wagner
Running head: GOOGLE PRODUCT AND COMPETITIVE
ADVANTAGE 1
Google Product
Google is an American multinational technology company that
was started in 1996 by two students of Stanford University,
Survey Brin and Larry page (Google Company, n.d.). The
company mostly majors in Cloud computing, online
advertisement, software and online search. Google latest blog
announced testing balloons to deliver internet access (Video,
2014). The balloons have traveled 1.8 million miles since the
projected started last year (Video, 2014).
For the past years, Google has been delivering quality services
to its clients by making search easier and faster to people.
People can spend time on the internet looking for what they like
in a better way. According to Larry Page, the co-founder of
Google, he described Google Search as something that
understands what a person means and gives them what they

exactly want (Google Company, n.d.). As a result, people are
able to obtain information they want from the internet faster
easier and in a better way. Google helps business organizations
to grow through advertisement programs by using simple texts
ads and rich media ads (Google Company, n.d.). Google has
been able to deliver quality advertisements helping business
organization attract customers making a lot of money (Google
Company, n.d.). Google has also been very productive in
delivering Clouding computing services to business
organization for them to save a lot of money and produce more.
For example, there has been an improvement in the search
engine to produce the best to the customers for them to be
attracted more. In 2010, there was a 516 improvement to
searches which helps in providing dynamic results to customers
making Google to handle more than $3 billion searches every
day having a market share of 67 percent in 2012, while Bing
holds a market share of 16 percent and yahoo holds a market
share of 13 percent (Tough Nickel, 2013). Acquiring You Tube
and Motorola in expanding its infrastructure has given Google
more advantage in the market than other competitive companies.
Google Company offers business-to-consumer services because
the services are offered directly to the customers who are the
final users of the services that are offered. Google Company has
been using corporate branding in marketing its services in the
market making it attractive and useful to its customers who may
come across it.
Competition Advantage
Competition is assumed to yield the best, means, leanest
systems of production with the least waste, whether it is among
groups’ organization or corporation (Rosenau 2008). For the
last few years, Google Company has been trying its level best to
compete and have a better advantage to the market than its
competitors, therefore the launching and development of
Android and Chrome OS and launching of Smart phones,
notebooks and tablets has given Google a higher position in the
market than its competitors (Google Company, n.d.). In the

market, Google company has been facing competition from
companies like Alta Vista, Yahoo, Excite and Lycos. Despite
facing competition from several companies in the market,
Google became dominant over powering other companies in the
market making people using the term, Google as searching for
something in the internet (Google Company, n.d.).
Google’s mission is organizing and making the world
information universal, faster and easier to access (Google
Company, n.d.). Due to ease of access to the internet, more
people prefer to use internet search and advertisement through
Google, which has enabled Google to have a record of $22.9
billion in 2009 and a rapid growth in the last ten years (Tough
Nickel, 2013). Google Company operates in a very competitive
market, but due to its superior structures quality service, this
gives it more advantage than its competitors. Competitors
struggles to come up with better services. Google has been able
to improve its services to its customer in order for them to have
more clients in the market than its competitors. This has been
with the case in Google, improvements in search and
advertisements have given the company a more advantage than
its competitors due to the quality of its services. Customers
look for and enjoy having ease of access, so this has helped
Google to have a better advantage because of the quality of its
services to internet users.
References
Google Company. (n.d.). Google’s mission is to organize the
world’s information and make it universally accessible and
useful. Retrieved from
https://www.google.com/about/company/
Rosenau, P. V. (2008). The competition paradigm: America's
romance with conflict, contest and commerce. Lanham, Md:
Rowman & Littlefield Publishers.
Tough Nickel. (2013). Google’s competitive advantage &
strategy. Retrieved from
https://toughnickel.com/industries/Googles-Competitive-

Advantage-Strategy
Video, F. (2014). Google’s internet balloons fly to new heights.
Fortune. Com, N. PAG. Retrieved from Business Source
Complete database
Running head: GOOGLE COMPANY 1
GOOGLE COMPANY 2
Analysis of Google’s Pricing Strategy
Name:
Institution:
Analysis of Google’s Pricing Strategy
Google offers a variety of products and services that are related

to the internet and technology. Most of the company’s returns in
its very many endeavors are from its Ad Words segment that is
an advertising service, which places advertising on websites and
near the search results list. The focus of this paper is to analyze
the company’s pricing strategies and discuss its competitive
advantage brought about by pricing.
Pricing Strategies
Google makes use of diverse pricing strategies that satisfy
different types of products offered by the company. An example
of a pricing strategy used by the company is Freemium Pricing
offering free service, however, selling premium or add-on
services incorporated in the service (Greenspan, 2015). An
example of a product that used this strategy is the Gmail, an
emailing service that offers premium services for business
(Greenspan, 2015). Another pricing strategy used by the
company is Market Oriented Pricing. The method involves
determining pieces based on marketing conditions. For instance,
it charges its advertising rates in regard to what prices are
existing in the market implying their prices are dynamic
(Greenspan, 2015).
Another pricing strategy used by the company is
Penetration Pricing. The method entails offering products at low
prices despite there being a large presence of competitors so as
to gain market share. The pricing strategy is used in Google’s
Fiber Internet and Cable Television Service. It makes it able to
compete directly with Comcast (Greenspan, 2015). Value-based
Pricing is another pricing strategy used by the company. It
entails determining prices of products and services based on the
perceived value of a product. The form of pricing is used in Ad
Words where clients place bids based on their perception of the
value of the advertising service (Greenspan, 2015).
Competitive Advantage with Respect to Pricing
Google’s competitive advantage is created in a manifold of
ways when it comes to its pricing strategy. For instance, its
Freemium strategy is able to drive up traffic on its Gmail
platform because it is a form of incentive that allows the

customer to use some of its service free of charge, in
anticipation that they will eventually pay for it (Greenspan,
2015). Its penetrative pricing strategy works positively for it
(Greenspan, 2015). Consumers are often in search of affordable
but quality services such as cable television and internet
services. They will often settle for the most affordable therefore
making Google have a bigger client base than its competitors.
Google’s competitive advantage again observed on services that
allow customers to bid on prices there are willing to pay such as
Ad Word (Greenspan, 2015). The concept eliminates the
element of fixed pricing thus allowing a client get returns
proportional to his investment in advertising. Fixed pricing
provided by another advertising platform may negatively affect
an advertiser if he does not get enough returns considering the
investment he made (Greenspan, 2015).
Google may credit its huge client base based on its pricing
strategies. They are instrumental in attracting clients who are
keen on getting value for their money. It was prudent for the
company to use different pricing strategies on the different
products it offers for they create a competitive advantage for
the company.
Reference
Greenspan, R. (2015). Google's Marketing Mix (4Ps) - Panmore
Institute. Retrieved June 09, 2016, from
http://panmore.com/google-marketing-mix-4ps
Google Place and Competitive Advantage
Ronda Wagner

Running head: GOOGLE PLACE AND COMPETITIVE
ADVANTAGE 1
GOOGLE PLACE AND COMPETITIVE ADVANTAGE 4
Google Place
Google Incorporated (Inc.) is a technology company based in
the United States. It specializes in the production and sale of
internet products and services. Google’s marketing mix is a
major contributor to the global success of the internet and
consists of a diverse range of products which are mostly
available online. Among its notable services are cloud
computing, search engines, online advertising technologies,
online streaming technologies among other types of software
(Nehls, 2011). The enterprises approach of diverse services has
been integral in its growth into one of the world’s most
productive and profitable enterprises. The company’s bases is
the provision of internet based products and services. In this
sense, it uses the internet as a direct marketing and channeling
link to its clients (Sanderson, 2009). That implies that the
enterprise does not rely on intermediaries for the distribution of
its services to its clients who are based on different parts of the
globe. Rather, it relies on various service providers whose
services are purchased on varied scales by the clients
themselves. This proposition has eased the complications in its
supply line. Besides, it has increased its level of profitability in
various dimensions (Nehls, 2011).
To ease the link with its clients and make access to the
company’s clientele physical aid easier, the enterprise has set
bases in different but specific nations across the globe. This is
particularly in Europe and Asia (Sanderson, 2009). These
facilities link up with the headquarters in Mountain View,
California to enhance service delivery and ease of integration
into the service providers (Girard, 2008). This kind of
coordination has been significant in positioning the enterprise
as one of the best and successful service providers on the

internet. Notably, its search engine is rated as one of the fastest
in the world, a factor that is integral in expanding its clientele
base and earning more profits (Nehls, 2011).
Competitive Advantage
Google has gained an edge over competitors and is directly
responsible for the weakening of Microsoft’s Internet Explorer.
Though it still faces competition from other service providers
such as Mozilla, its dominion in the market is significant.
Furthermore, there are factors that define its competitive
advantage and dominion over rivals (Sanderson, 2009). The
most significant defined is its channel distribution system that
is supported by a highly networked system that is coordinated
from various centers across the globe (Nehls, 2011). This is a
factor that enhances its outreach to clients and facilitates its
abilities to identify opportunities ahead of rivals and
competitors.
Other than that, the enterprise has struck partnerships with
various service providers and computer manufacturers to
encrypt its products into their systems and to make them better
coordinated (Sanderson, 2009). This makes it easier for clients
to opt for its products above the products and services that are
offered by its competitors. These two propositions are further
supported with a large financial base that can support the
networking systems and high standards of maintenance. This
combination has been significant for the fortification of the
market from the threat of new entrants (Girard, 2008).
In conclusion, Google’s growth into one of the most
domineering enterprises in the internet business is highly
dependent on its trading networks that hand it a competitive
advantage over its rivals (Nehls, 2011). The combination of a
large resource base and the networking system, which is heavily
reliant on the internet as a direct connection to the clients
enhances the company’s performances (Sanderson, 2009).
References

Greenspan, R. (2015). Google’s marketing mix (4Ps).
Retrieved from http://panmore.com/google-marketing-mix-4ps
Girard, B. (2008). The Google way: 12 management strategies
to revolutionize your business. San Francisco, Calif: No Starch.
Nehls, E. F. (2011). A business analysis project on Google Inc:
A market leader running into mischief? Munchen: GRIN
Verlag GmbH.
Sanderson, D. (2009). Programming Google app engine.
Sebastopol, Calif: O'Reilly Media, Inc.
Directions: Choose three scenarios and develop a Response
Plan, in the form of an outline.
Scenario One: Inpatient nephrology unit
You are the new nurse manager for a busy nephrology
medical/surgical unit in a large university
medical center. The renal physicians have complained that daily
weights and intake/output records are
not being completed. This lack of documentation affects the
patient's plan of care and is resulting in an
increased length of stay for the unit. The night-shift nurses
think the day-shift nurses need to do the daily
weights since they have more staffing. The day-shift nurses
think the night-shift needs to do the weights
since breakfast arrives during report most days. No one is
consistently recording the intake/output
records. How will you handle this problem?
• National Kidney Foundation: Clinical Practice Guidelines.
Scenario Two: Outpatient chest pain/stroke unit
You have just been promoted to the nurse manager position in a
12-bed chest pain/stroke outpatient
center. The hospital is at 18 months of the 36-month Joint
Commission accreditation cycle, so you are
expecting a survey sometime within the next 18 months. You

are reviewing the Joint Commission Core
Measures for Outpatient Departments.
You discover an issue with the administration of aspirin on
arrival for the chest pain/acute MI patients
not being documented 50 percent of the time. Also, the time to
CT scan for ruling out acute ischemic
stroke patient is 75 minutes, which is 30 minutes above
benchmark time of 45 minutes. Who needs to be
involved in examining these processes in order to improve
compliance prior to the survey? Would you
develop one team to work on both issues or two teams so that
each works on one issue? Why?
Scenario Three: School nurse
You are the only school nurse in a high school (grades 10, 11,
and 12). The school is located in a small
rural conservative town. There has been a 15 percent increase in
students contracting sexually
transmitted diseases and three girls in the junior class are
pregnant. The community insists that the area
schools only teach abstinence to the students. The school board
does not want to anger the parents.
While you respect the culture of the town, you realize this is a
huge community health problem. Where
do you start to address this issue?
• CDC: Adolescent and School Health; Sexual Risk Behaviors.
Scenario Four: Inpatient psych unit
You are the nurse manager of an inpatient psychiatric unit and
are preparing a report for a Joint
Commission survey. An epidemic of bath salts abuse has struck
the community. Following initial
treatment in the intensive care unit, violent psychiatric patients
are being admitted to the unit. You
reviewed the Joint Commission guidelines and discovered
deficiencies in several categories of the
patient discharge records and your seclusion hours are

increasing.
• Hospital Based Inpatient Psychiatric Services (HBIPS).
Print
Intervention Scenarios
Who will you involve in the interdisciplinary team to work on
the discharge issues? How will you work
on decreasing seclusion hours in these patients?
Scenario Five: Pediatric vaccinations.
You are the nurse manager in a large pediatric practice. It is
late summer and parents are bringing their
children in to get their "blue cards" filled out for school.
Several parents have been asking for medical
exemptions because the local news has been reporting on a rash
of adverse reactions to vaccinations,
even linking an incident relating a child's recent diagnosis of
autism to an MMR vaccine. How will you
proceed in obtaining the best evidence to help work with the
parents?
• CDC: MMR ACIP Vaccine Recommendations (Measles,
Mumps and Rubella).
Overview
Create 1–2 page outlines of your response plan for three
intervention scenarios. Total 3-4 pages
Nurse leaders need to quickly identify a strategy for evaluating
a nursing leadership problem and the dynamics related to the
problem, in order to orchestrate intervention efforts and put
together a plan of action that leads to stakeholder cooperation.
By successfully completing this assessment, you will

demonstrate your proficiency in the following course
competencies and assessment criteria:
•Competency 1: Integrate key nursing leadership, management,
and communication concepts into collaborative practice
situations. ◦Explain concepts of change theory and how it can be
used as a tool to manage situations.
◦Describe an effective leadership style to address a problem.
•Competency 2: Explain the accountability of the nurse leader
for decisions that affect health care delivery and patient
outcomes. ◦Describe how outcomes or success of the style
selected for each situation could be measured.
•Competency 4: Apply professional standards of moral, ethical,
and legal conduct in professional practice. ◦Explain how
professional and legal standards guide the effective nurse leader
•Competency 5: Communicate in manner that is consistent with
the expectations of a nursing professional. ◦Write content
clearly and logically, with correct use of grammar, punctuation,
and mechanics.
◦Correctly format citations and references using current APA
style.
Reference
Kelly, P., & Tazbir, J. (2014). Essentials of nursing leadership
and management (3rd ed.). Clifton Park, NY: Delmar.
Context
Nurses may employ multiple leadership styles. When thinking
about an appropriate leadership style, take into consideration
the personal style, the situation being addressed, the
environment in which the situation is taking place, and the other
people who may be involved. Anticipating potential situations
you are likely to encounter in your professional life, as well as
devising an effective strategy in advance to handle them, can
reduce stress and promote confidence on the job.

Questions to Consider
To deepen your understanding, you are encouraged to consider
the questions below and discuss them with a fellow learner, a
work associate, an interested friend, or a member of your
professional community.
•What strategies could you use for handling conflict with staff,
patients, or patients' family members?
•What factors should you consider when determining an
intervention?
•What factors should you consider when selecting a leadership
style in response to a problem or situation?
Required Resources
The following resources are required to complete the
assessment. In Attached PDF Document
Suggested Resources
The following optional resources are provided to support you in
completing each assessment. They provide helpful information
about the topics in this unit. For additional resources, refer to
the Research Resources and Supplemental Resources in the left
navigation menu of your courseroom.
Click the links provided below to view the following
multimedia pieces:
•Riverbend City: Getting Started Mission | Transcript. ◦This
Riverbend City interactive media activity explains how to
navigate a series of nursing simulations. Each time you are in a
Riverbend City scenario, you are on a mission. A mission is a
group of scenes that relate to a particular scenario.
•Riverbend City: Employee Motivation Mission | Transcript.
Library Resources
The following resources are provided for you in the University
Library and are linked directly in this course. These articles
contain content relevant to the topics and assessments that are
the focus of this unit.

•Lartey, S., Cummings, G., & Profetto-McGrath, J. (2014).
Interventions that promote retention of experienced registered
nurses in health care settings: A systematic review. Journal of
Nursing Management, 22(8), 1027–1041.
•Müller, C., Plewnia, A., Becker, S., Rundel, M., Zimmermann,
L., & Körner, M. (2015). Expectations and requests regarding
team training interventions to promote interdisciplinary
collaboration in medical rehabilitation–A qualitative study.
BMC Medical Education, 15(135), 1–16.
•Eubank, D. (2012). [Review of the book Leading change in
healthcare: Transforming organizations using complexity,
positive psychology and relationship-centered care, edited by A.
L. Suchman, D. J. Sluyter, & P. R. Williamson]. Families,
Systems & Health, 30(4), 352–353.
•Hickey, M., Kritek, P. B. (2012). Change leadership in nursing:
How change occurs in a complex hospital system. New York:
Springer.
•Grol, R., Wensing, M., Eccles, M., & Davis, D. (Eds.). (2013).
Improving patient care: The implementation of change in health
care (2nd ed.). Hoboken, NJ: John Wiley && Sons.
•Pilon, B. A., Ketel, C., Davidson, H. A., Gentry, C. K.,
Crutcher, T. D., Scott, A. W., . . . Rosenbloom, S. T. (2015).
Evidence-guided integration of interprofessional collaborative
practice into nurse managed health centers. Journal of
Professional Nursing, 31(4), 340–350.
•Disch, J. (2013). Interprofessional education and collaborative
practice. Nursing Outlook, 61(1), 3–4.
Internet Resources
Access the following resource by clicking the link provided.
Please note that URLs change frequently. Permission for the
following link has been either granted or deemed appropriate
for educational use at the time of course publication.
•American Nurses Association (ANA). (2015). Code of ethics
for nurses. Retrieved from
http://www.nursingworld.org/MainMenuCategories/EthicsStand

ards/CodeofEthicsforNurses.aspx
•Change Theory | Transcript. Retrieved from
https://www.youtube.com/watch?v=OacujOkaIws
•NCSBN: National Council of State Boards of Nursing. (n.d.).
Retrieved from https://www.ncsbn.org/index.htm
•American Association of Colleges of Nursing. (2011). Core
competencies for interprofessional collaborative practice.
Retrieved from http://www.aacn.nche.edu/education-
resources/IPECReport.pdf
Assessment Instructions
Preparation
Use the library and the Internet to research change theory,
leadership, and communication strategies. Use the Suggested
Resources to research leadership and communication concepts
and change theory.
•The challenge in this assessment is to create a response plan
for several intervention scenarios. ◦There are three deliverables
required for this assessment.
Rationale for this assessment:
Nurse leaders solve problems or resolve conflict on a daily
basis. Understanding how change theory can be applied to a
situation and examining various types of interventions in
advance can relieve pressure on the nurse leader and improve
the workplace environment and outcomes. Rehearsing potential
interventions provides a mental toolkit on which to rely during
stressful times.
Your management training workshop continues:
The second day of HR's Nursing Leadership Workshop is
designed to help you identify and practice effective responses
and interventions to common problems and situations.
Participants are presented with three scenarios and must create a
response plan for each scenario, in the form of a 1–2 page
outline.
Deliverables: Submit three Response Plans to complete this
assessment.

•Choose 3 of the 5 Intervention Scenarios linked in the
Required Resources for this assessment.
•For each scenario you choose, develop a separate Response
Plan in the form of a 1–2 page outline. ◦Label each outline
using the example below: ◦Example: Response Plan for School
Nurse.
Instructions
Analyze each Intervention Scenario and describe the leadership,
communication, and management strategies you believe would
be most effective for each situation.
Use the following subheadings to organize your Response Plan
outline for each situation.
•Change Theory: Explain concepts of change theory and how it
can be used as a tool to manage situations. ◦Identify elements of
change theory that fit best with the scenario.
◦How can you use change theory to deal with conflict?
•Strategies and Rationale: Describe an effective leadership style
you would employ to address a problem. ◦Explain the rationale
for choosing a leadership strategy to solve a problem.
◦Identify interventions to address the problem.
•Expected Outcome: Describe how outcomes or success of the
style selected for each situation could be measured. ◦Describe
how you could determine improved outcomes or measure
success of the leadership style selected for each situation.
◦What might go wrong and how would you deal with that?
•Professional Standards: Explain how professional and legal
standards guide the effective nurse leader when making
decisions.
Additional Requirements
•Written communication: Written communication should be free
of errors that detract from the overall message.
•APA formatting: Resources and in-text citations should be
formatted according to current APA style and formatting.
•Length: Each outline should be 1–2 pages double-spaced.

•Font and font size: Times New Roman, 12 point.
•Number of resources: Use a minimum of three peer-reviewed
resources.

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