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Edith Cowan University
School of Law & Justice
Name: _____________________CRI2105
The Family and Family Law
This workbook is the final assessment for this unit. You will
need to incorporate the feedback from your second workbook
into this final product.
It is imperative that it contains arguments that are supported by
academic research and literature. You will need to proof read
this document as marks will be deducted for ‘sloppy’ work,
spelling errors etc. or any other issues that have been
commented on in your second workbook that have not been
incorporated.
For the questions, it is again important to consider the social,
psychological and legal perspectives, using the relevant
literature, research and legislation. This final instalment should
challenge your thinking and complete your understanding of the
complexities of families interacting with the legal system.
TASK ONE
Gay & Lesbian Parents
This issue of same sex parenting has received attention with the
increased acceptance of gay and lesbian partnerships. However,
there has still been debate in the community on whether
children ‘need’ both a ‘mother’ and a ‘father’ to make them
happy and secure and psychologically healthy. Again, there is a
question of what is in a child’s best interests.
Find the latest literature in the area, and develop a case either
for or against same sex parenting. As a starting point you may
need to consider;
· What does the literature indicate about gay and lesbian
parents?
· Is there any evidence to suggest that same sex parents do or do
not make good parents?
· Does the literature suggest any positive or detrimental
outcomes for children?
· What is the legislation in the area?
This is not an opinion piece and your argument must be based
on psychological literature and not on philosophical or religious
perspectives. Your answer must be guided by the research and
literature in the area.
Total word count: approximately 1,500 words
The answer should be succinct and fully referenced
Minimum of 15 references required
(Journal articles only ) and peer reviewed
TASK TWOSurrogacy
These days, many childless couples are turning to surrogacy to
fulfil their dreams of having a family. There has been much
debate recently regarding the case of ‘baby Gammy’. Therefore
there has been an increased scrutiny of couples using overseas
surrogacy agencies.
Find the legislation and latest literature in the area, and use it to
discuss the points below;
· Discuss the laws in relation to surrogacy in Australia.
· Ensure that you include the legislation regarding obtaining the
baby; and
· The rights of the child, birth parents and surrogate parents
· Then, using the research and literature in the area, discuss the
psychological and social aspects of using this method to have a
family.
Remember, although there is emotion surrounding the case of
baby Gammy, you are not writing directly about this case. Your
answer must be guided by the research and literature in the area.
Total word count: approximately 1,500 words
The answer should be succinct and fully referenced
Minimum of 15 references required
(Journal articles only) and peer reviewed
TASK THREEPrisoners Families
In this unit, you have looked at the unique challenges of life for
some different types of families. This task requires you to
examine the literature on prisoners and their families. You
may wish to pick a specific family member (ie. partners,
parents, children, siblings). This is a critical thinking exercise,
and you will need to consider the research and from whose
perspective it is written from.
· Make an annotated bibliography of the articles you have read
· a minimum of 7 articles
· (tip there is ‘fact sheet’ of how to do an annotated
bibliography on the Academic Skills BlackBoard page)
· Each annotation should be no longer than two paragraphs
· Following the annotated bibliography – provide a paragraph
on the deficits of the literature in the area and recommendations
for where further research should concentrate on.
TASK FOURMental Health & Families
Mental illness affects around 20% of Australians every year, but
it is treatable. When individuals are suffering from mental
illness it often has a ‘ripple effect’ on all other family members
(remember the Family Systems Theory!). Different family
members are impacted on in different ways depending on the
role they play and how much extra care they need to give. To
gain a more detailed understanding please complete the
following tasks.
· Select a mental illness or disorder
· Define the disorder using the DSM-V
· Consult the literature to understand the impact of the disorder
on the individual, and also the way it impacts on the family
members
· Explain the legal steps that may need to be taken if the
sufferers decision making capacity is diminished
Total word count: approximately 1,500 words
The answer should be succinct and fully referenced
FINAL TASK
Reflection – finally a chance for your opinions only!
On completion of the activities in this workbook, and
considering the lecture and tutorial content take some time to
evaluate what you have learnt in this unit.
1. What has consolidated what you already knew about The
Family & Family Law?
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
________________________________________________
___________________________
2. What has changed your opinion after studying this unit, and
why?
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
________________________________________________
___________________________
3. What would you see as the most challenging psychological
aspect of Family Law?
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
________________________________________________
___________________________
4. What would you see as the most challenging legal aspect in
the future of Family Law?
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
________________________________________________
___________________________
5. What would you see as the most challenging social aspect in
the future of Family Law?
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
________________________________________________
___________________________
CRI2105
The Family and Family Law
Workbook Pt 3
“The Way We Never Were”
Stephanie Coontz
PAGE
2
Running head: SMOOTHIE BUSINESS
1
SMOOTHIE BUSINESS
12
SMOOTHIE BUSINESS
Author’s name
Institutional affiliation
Smoothie business
Background information
MACJUICE shop is basically a fruit juice retail shop that
specializes in selling of a number of mixed as well as instantly
prepared natural fruits alongside smoothies on take away basis.
In this regard, the target audience of MACJUICE retail shop
entails a variety of health conscious customers that are basically
looking for very effective and convenient fast-food options
(Scarborough & Norman 2012). However, in order to realize its
objective, MACJUICE has to offset some competition from the
already established JAMBAJUICE shop (Scarborough &
Norman 2012). Therefore, this paper will analyses and evaluate
the strategy concept of the competing juice shop , determine the
viability of establishing the new business plan as compared to
the already existing plan and in the process, discuss the most
appropriate type of business ownership as well as outlining a
business plan for the new MACJUICE shop.
Strategy of a business concept directly competing with
MACJUICE shop
It is universally known that, marketing is one of the most
important pre-requisite of a business shop that in one way or the
other controls the way its products are sold. By so saying, it
means that, as of recent, JAMBAJUICE has greatly embraced
marketing as a management process that ensures that its juicy
products move from its marketing concept and reaches
conveniently to consumers (Scarborough & Norman, 2012). In
this case, JAMBAJUICE sells one of the most-flavored flavors
such as pumpkin almond milk, pumpkin smash, and mango
limeade among others. Additionally, the price of one small
smoothie is approximately 1, 99 euros, the medium smoothies
goes for about 2.69 euros and finally, one large smoothie costs
approximately 2.99 euros. In this case, one is able to save a lot
of money if they purchase the larger size (Scarborough &
Norman 2012).
To attract a lot of profit, JAMBAJUICE sells Smoothies-To-Go.
In other words, their customers are in a position to purchase
healthy smoothies during their lunch time break or on whenever
they pass by to work (Scarborough & Norman 2012).
Additionally, the JAMBAJUICE smoothies are established in
such a way that those individuals in their cars are able to see
smoothie bars on display. By so saying, it means that, the main
target audience of JAMBAJUICE shop is those individuals
living around Greensboro. Owing to the fact that most people
living around Greensboro are not blessed with so much money,
JAMBAJUICE shop has ensured that most of their loyal
customers are served with a very special premium card
(Scarborough & Norman 2012). In this case, the loyal customers
are able to collect and accumulate fruit points in order to attain
a smoothie for free. Moreover, the staff members of
JAMBAJUICE shop are identified with uniform T-shirts and
Fruit hats that clearly indicate or rather symbolizes the colorful
flavors available at JAMBAJUICE.
Given the fact that JAMBAJUICE shop is a very small business
shop, advertisement is necessary so as to make it more popular.
Additionally, due to its smaller size, Television advertisement
as well as oversize banners are not necessarily needed
(Scarborough & Norman 2012). By way of explanation,
JAMBAJUICE shop uses flyers, brochures, websites, leaflets,
samples for new customers and gives away articles. Through
this marketing strategy, JAMBAJUICE will offer a more
formidable competition to MACJUICE shop.
The viability of initiating MACJUICE or purchasing
JAMBAJUICE
MACJUICE shop will offer a variety of menu juices, salads,
sandwiches as well as other specialty fast-food organic items.
Given the fact that JAMBA juice does its marketing locally
within Greensboro area, MACJUICE will therefore be required
to exhibit high levels of high quality services in terms of both
beverage and organic foods (Scarborough & Norman 2012). By
so saying, it means that, most Smoothie shops around
Greensboro specializes in fruit –flavored drinks alone but
MACJUICE will be able to specialize in smoothies, wheat grass
shots as well as juices. By so doing, it will attract a lot of
customers hence increasing the sales volume, in the process; the
net revenues of MACJUICE will boom (Scarborough & Norman
2012).
Another benefit of starting MACJUICE rather than purchasing
the already existing JAMBAJUICE is that, MACJUICE shop
will be able to benefit or rather pride itself on the fact that it is
smaller in size but it boasts as one of the fully equipped quick
service restaurant that looks to see to it that it provides better
and high quality products to its customers in a very inviting
atmosphere, something that has been lacking in other smoothie
shops like JAMBAJUICE shop (Scarborough & Norman 2012).
Moreover, unlike JAMBAJUICE, with healthy beverages along,
MACJUICE will as well focus and concentrate on maximizing
the consumer experience through maintaining and establishi ng
high level of customer satisfaction. In other words, not only
will consumers be more than enjoy revisiting MACJUICE store,
but the overall effectiveness and efficiency will as well increase
due to a well-motivated workface something that has been
lacking previously in the already existing smoothie’s
businesses.
The most appropriate type of business ownership
Owing to the fact that one’s brother’s talents and skills
compliment another, the best form of business will be entering
into a partnership with them. In other words, setting up a
smoothie business is one of the common business ideas that we
share and therefore, our knowledge and skills will complement
each other very well when it comes to running of the smoothie
business. Additionally, as far as running a business smaller in
size boasting of a reasonably low turnover is concerned, a
partnership is the most appropriate or rather the better choice of
legal business structure (Scarborough & Norman 2012). By so
saying, it means that, the manner in which a smoothie business
is managed and set up as well as how it is governed coupled
with its taxation; partnership remains the most appropriate form
of business structure.
Partnership therefore remains the best legal structure for
MACJUICE due to the following reasons: first, because of the
business nature of smoothie businesses, the more partners there
are in a business, the more the capital. In other words, the loan
needed to start up the business will be made easier by having
two guarantors of the loan (Scarborough & Norman 2012).
Second, partnership businesses are more flexible and have no
complications when it comes to its formation. By so doing, it
will allow MACJUICE to be more dynamic and flexible hence
realizing more growth potential. Third reason is the fact that in
partnership, there is shared responsibility (Scarborough &
Norman 2012). For instance, if ones brother is good in
accounting, he will be in charge of accounts and all figure
related issues and if one is good in sales and marketing, then
they will take up the responsibility of the sales person.
Business plan of MACJUICE
Contents
51.0 executive summary
61.1 products and services
61.2 Financing
61.3 Mission statement
61.4 Management team
71.5 Sales forecasts
1.6 7Expansion Plan
72.0 Strategic and market analysis
72.1 customer profile
82.2 competitive analyses
83.0 marketing plan
83.1 marketing objectives
83.2 Marketing strategies
94.0 Personnel summary and organizational plan
95.0 financial plan
95.1 Underlying financial assumptions
5.2 source of
funds…………………………………………………………………
……………...9
11References
1.0 executive summary
The primary aim of this business plan is to raise approximately
230,000 dollars for the development of MACJUICE shop while
at the same time showcasing the expected future financials as
well as its operations in the next one year (Redder M., 2015).
MACJUICE is a smoothie business shop in Greensboro that
specializes in provisions of a number of juices, a number of
smoothies as well as other fast-food products to consumers
within and without Greensboro (The finance resource, 2015).
Additionally, MACJUICE will be in the form of a partnership
business between two brothers.
1.1 products and services
MACJUICE will provide a number of menu juices, salads,
sandwiches/wraps as well as other specialty fast-food organic
items. Additionally, all goods and services will basically be in
the form of beverage goods and organic food (The finance
resource, 2015). Moreover, MACJUICE will concentrate mainly
on smoothies, wheat grass shots and juices. Furthermore, it will
also focus in offering a number of salad wraps, breakfast
products and sandwiches (Redder M., 2015).
.1.2 Financing
MACJUICE is seeking to accumulate 230,000 dollars as a bank
loan. Additionally, the loan agreement and the interest rate are
to be discussed further during negotiation. In other words, this
business plan is of the assumption that, MACJUICE will be able
to receive a loan with a 9 percent fixed interest rate within 10
years (The finance resource, 2015).
1.3 Mission statement
MACJUICE’s mission is basically to offer customers with a
variety of quality and freshly made smoothies, juices, and more
fast-food products that are more affordable and healthy.
1.4 Management team
MACJUICE will be managed and run as a partnership business
of two brothers who have a common business idea.
Additionally, their skills and knowledge as far as smoothie
businesses are concerned, will be able to propel MACJUICE
shop to profitability within their debut operational year (Redder
M., 2015).
.1.5 Sales forecasts
MACJUICE shop is expected to record a strong growth rate
immediately it commences its operation. The table below shows
the expected financials in the next one year.
year
1
sales
$ 655,290
EBITDA
$ 377, 526
Operating costs
$ 212, 235
Interest rates, taxes, depreciation
$ 99, 649
Net profit
$ 112, 586
1.6 Expansion Plan
The founders of MACJUICE expect that it will aggressively
grow and expand within the first two years of its operation (The
finance resource, 2015). Additionally, the founders intend to
implement a clear and well-established marketing plan that will
target consumers within Greensboro.
2.0 Strategic and market analysis
2.1 customer profile
· MACJUICE’s average customers will basically range from the
middle class levels to upper class individuals living within
Greensboro (The finance resource, 2015). Additionally, most of
its target consumers will fundamentally be those individuals
living not more than 20 miles from the shop (Redder M., 2015).
2.2 competitive analyses
The most notable competitive threats to MACJUICE are
basically smoothie business shops around Greensboro such as
JAMBAJUICE (Redder M., 2015). In other words,
JAMBAJUICE specializes in production and selling of multi -
flavored smoothies such as Pumpkin smash and pumpkin
almond milk (Redder M., 2015).
.
3.0 marketing plan
MACJUICE intends to offer an extensive marketing campaign
which will see to it that there is maximum acceptance and
visibility for its products within Greensboro.
3.1 marketing objectives
· Potentially establish a catering menu for any available
Greensboro event planners
· Obtain a very highly visible marketing retail location that can
be viewed easily by drivers and pedestrians (Redder M., 2015).
3.2 Marketing strategies
·
MACJUICE intends on employing a variety of marketing
strategies which will ensure that MACJUICE targets Men and
women within Greensboro. Additionally, these marketing
strategies include prints located on the internet (The finance
resource, 2015). Moreover, MACJUICE targets to set up its
operations in a standalone building within Greensboro so as to
attract instant recognition. Moreover, at the onset of its
business operation, MACJUICE will give immediate discount
offers on some of its products in a move meant to attract more
customers (Redder M., 2015).
.
4.0 Personnel summary and organizational plan
Sourced from: The finance resource, 2015:
http://www.thefinanceresource.com/free_business_plans/free_ju
ice_and_smoothie_bar_b
usiness_plan.aspx
5.0 financial plan
5.1 Underlying financial assumptions
· MACJUICE will experience a 16 percent growth rate annually
· The founders of MACJUICE will source their funds from a $
230000 debt fund in order to start up the business (Redder M.,
2015)..
· The financial debt loan will have an interest rate of 9 percent
within 10 years.
5.2 source of funds
Equity contributions
Management investment
$ 30000.00
Total equity financing
Banks and lenders
$200000
Total financing
$230,000
References
Redder M., (2015) .Business plan. Retrieved from:
http://www.adam-
europe.eu/prj/7823/prd/1/2/Businessplan.pdf
Scarborough, Norman M (2012). Effective Small Business
Management: An Entrepreneurial
Approach, 10th Edition. Prentice. Vital Source Bookshelf
Online.
The finance resource, (2015). Free Juice and Smoothie bar
Business Plan. Retrieved from:
http://www.thefinanceresource.com/free_business_plans/free_ju
ice_and_smoothie_bar_b
usiness_plan.aspx

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Edith cowan university school of law & just

  • 1. Edith Cowan University School of Law & Justice Name: _____________________CRI2105 The Family and Family Law This workbook is the final assessment for this unit. You will need to incorporate the feedback from your second workbook into this final product. It is imperative that it contains arguments that are supported by academic research and literature. You will need to proof read this document as marks will be deducted for ‘sloppy’ work, spelling errors etc. or any other issues that have been commented on in your second workbook that have not been incorporated. For the questions, it is again important to consider the social, psychological and legal perspectives, using the relevant literature, research and legislation. This final instalment should challenge your thinking and complete your understanding of the complexities of families interacting with the legal system. TASK ONE
  • 2. Gay & Lesbian Parents This issue of same sex parenting has received attention with the increased acceptance of gay and lesbian partnerships. However, there has still been debate in the community on whether children ‘need’ both a ‘mother’ and a ‘father’ to make them happy and secure and psychologically healthy. Again, there is a question of what is in a child’s best interests. Find the latest literature in the area, and develop a case either for or against same sex parenting. As a starting point you may need to consider; · What does the literature indicate about gay and lesbian parents? · Is there any evidence to suggest that same sex parents do or do not make good parents? · Does the literature suggest any positive or detrimental outcomes for children? · What is the legislation in the area? This is not an opinion piece and your argument must be based on psychological literature and not on philosophical or religious perspectives. Your answer must be guided by the research and literature in the area. Total word count: approximately 1,500 words The answer should be succinct and fully referenced Minimum of 15 references required (Journal articles only ) and peer reviewed TASK TWOSurrogacy
  • 3. These days, many childless couples are turning to surrogacy to fulfil their dreams of having a family. There has been much debate recently regarding the case of ‘baby Gammy’. Therefore there has been an increased scrutiny of couples using overseas surrogacy agencies. Find the legislation and latest literature in the area, and use it to discuss the points below; · Discuss the laws in relation to surrogacy in Australia. · Ensure that you include the legislation regarding obtaining the baby; and · The rights of the child, birth parents and surrogate parents · Then, using the research and literature in the area, discuss the psychological and social aspects of using this method to have a family. Remember, although there is emotion surrounding the case of baby Gammy, you are not writing directly about this case. Your answer must be guided by the research and literature in the area. Total word count: approximately 1,500 words The answer should be succinct and fully referenced Minimum of 15 references required (Journal articles only) and peer reviewed TASK THREEPrisoners Families In this unit, you have looked at the unique challenges of life for some different types of families. This task requires you to examine the literature on prisoners and their families. You
  • 4. may wish to pick a specific family member (ie. partners, parents, children, siblings). This is a critical thinking exercise, and you will need to consider the research and from whose perspective it is written from. · Make an annotated bibliography of the articles you have read · a minimum of 7 articles · (tip there is ‘fact sheet’ of how to do an annotated bibliography on the Academic Skills BlackBoard page) · Each annotation should be no longer than two paragraphs · Following the annotated bibliography – provide a paragraph on the deficits of the literature in the area and recommendations for where further research should concentrate on. TASK FOURMental Health & Families Mental illness affects around 20% of Australians every year, but it is treatable. When individuals are suffering from mental illness it often has a ‘ripple effect’ on all other family members (remember the Family Systems Theory!). Different family members are impacted on in different ways depending on the role they play and how much extra care they need to give. To gain a more detailed understanding please complete the following tasks. · Select a mental illness or disorder · Define the disorder using the DSM-V · Consult the literature to understand the impact of the disorder on the individual, and also the way it impacts on the family members · Explain the legal steps that may need to be taken if the sufferers decision making capacity is diminished
  • 5. Total word count: approximately 1,500 words The answer should be succinct and fully referenced FINAL TASK Reflection – finally a chance for your opinions only! On completion of the activities in this workbook, and considering the lecture and tutorial content take some time to evaluate what you have learnt in this unit. 1. What has consolidated what you already knew about The Family & Family Law? _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ ________________________________________________ ___________________________ 2. What has changed your opinion after studying this unit, and why? _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ ________________________________________________ ___________________________ 3. What would you see as the most challenging psychological aspect of Family Law? _____________________________________________________ _____________________________________________________
  • 6. _____________________________________________________ _____________________________________________________ ________________________________________________ ___________________________ 4. What would you see as the most challenging legal aspect in the future of Family Law? _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ ________________________________________________ ___________________________ 5. What would you see as the most challenging social aspect in the future of Family Law? _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ ________________________________________________ ___________________________ CRI2105 The Family and Family Law Workbook Pt 3 “The Way We Never Were”
  • 7. Stephanie Coontz PAGE 2 Running head: SMOOTHIE BUSINESS 1 SMOOTHIE BUSINESS 12 SMOOTHIE BUSINESS Author’s name Institutional affiliation Smoothie business Background information MACJUICE shop is basically a fruit juice retail shop that specializes in selling of a number of mixed as well as instantly prepared natural fruits alongside smoothies on take away basis. In this regard, the target audience of MACJUICE retail shop entails a variety of health conscious customers that are basically looking for very effective and convenient fast-food options (Scarborough & Norman 2012). However, in order to realize its objective, MACJUICE has to offset some competition from the already established JAMBAJUICE shop (Scarborough & Norman 2012). Therefore, this paper will analyses and evaluate the strategy concept of the competing juice shop , determine the viability of establishing the new business plan as compared to the already existing plan and in the process, discuss the most
  • 8. appropriate type of business ownership as well as outlining a business plan for the new MACJUICE shop. Strategy of a business concept directly competing with MACJUICE shop It is universally known that, marketing is one of the most important pre-requisite of a business shop that in one way or the other controls the way its products are sold. By so saying, it means that, as of recent, JAMBAJUICE has greatly embraced marketing as a management process that ensures that its juicy products move from its marketing concept and reaches conveniently to consumers (Scarborough & Norman, 2012). In this case, JAMBAJUICE sells one of the most-flavored flavors such as pumpkin almond milk, pumpkin smash, and mango limeade among others. Additionally, the price of one small smoothie is approximately 1, 99 euros, the medium smoothies goes for about 2.69 euros and finally, one large smoothie costs approximately 2.99 euros. In this case, one is able to save a lot of money if they purchase the larger size (Scarborough & Norman 2012). To attract a lot of profit, JAMBAJUICE sells Smoothies-To-Go. In other words, their customers are in a position to purchase healthy smoothies during their lunch time break or on whenever they pass by to work (Scarborough & Norman 2012). Additionally, the JAMBAJUICE smoothies are established in such a way that those individuals in their cars are able to see smoothie bars on display. By so saying, it means that, the main target audience of JAMBAJUICE shop is those individuals living around Greensboro. Owing to the fact that most people living around Greensboro are not blessed with so much money, JAMBAJUICE shop has ensured that most of their loyal customers are served with a very special premium card (Scarborough & Norman 2012). In this case, the loyal customers are able to collect and accumulate fruit points in order to attain a smoothie for free. Moreover, the staff members of JAMBAJUICE shop are identified with uniform T-shirts and Fruit hats that clearly indicate or rather symbolizes the colorful
  • 9. flavors available at JAMBAJUICE. Given the fact that JAMBAJUICE shop is a very small business shop, advertisement is necessary so as to make it more popular. Additionally, due to its smaller size, Television advertisement as well as oversize banners are not necessarily needed (Scarborough & Norman 2012). By way of explanation, JAMBAJUICE shop uses flyers, brochures, websites, leaflets, samples for new customers and gives away articles. Through this marketing strategy, JAMBAJUICE will offer a more formidable competition to MACJUICE shop. The viability of initiating MACJUICE or purchasing JAMBAJUICE MACJUICE shop will offer a variety of menu juices, salads, sandwiches as well as other specialty fast-food organic items. Given the fact that JAMBA juice does its marketing locally within Greensboro area, MACJUICE will therefore be required to exhibit high levels of high quality services in terms of both beverage and organic foods (Scarborough & Norman 2012). By so saying, it means that, most Smoothie shops around Greensboro specializes in fruit –flavored drinks alone but MACJUICE will be able to specialize in smoothies, wheat grass shots as well as juices. By so doing, it will attract a lot of customers hence increasing the sales volume, in the process; the net revenues of MACJUICE will boom (Scarborough & Norman 2012). Another benefit of starting MACJUICE rather than purchasing the already existing JAMBAJUICE is that, MACJUICE shop will be able to benefit or rather pride itself on the fact that it is smaller in size but it boasts as one of the fully equipped quick service restaurant that looks to see to it that it provides better and high quality products to its customers in a very inviting atmosphere, something that has been lacking in other smoothie shops like JAMBAJUICE shop (Scarborough & Norman 2012). Moreover, unlike JAMBAJUICE, with healthy beverages along,
  • 10. MACJUICE will as well focus and concentrate on maximizing the consumer experience through maintaining and establishi ng high level of customer satisfaction. In other words, not only will consumers be more than enjoy revisiting MACJUICE store, but the overall effectiveness and efficiency will as well increase due to a well-motivated workface something that has been lacking previously in the already existing smoothie’s businesses. The most appropriate type of business ownership Owing to the fact that one’s brother’s talents and skills compliment another, the best form of business will be entering into a partnership with them. In other words, setting up a smoothie business is one of the common business ideas that we share and therefore, our knowledge and skills will complement each other very well when it comes to running of the smoothie business. Additionally, as far as running a business smaller in size boasting of a reasonably low turnover is concerned, a partnership is the most appropriate or rather the better choice of legal business structure (Scarborough & Norman 2012). By so saying, it means that, the manner in which a smoothie business is managed and set up as well as how it is governed coupled with its taxation; partnership remains the most appropriate form of business structure. Partnership therefore remains the best legal structure for MACJUICE due to the following reasons: first, because of the business nature of smoothie businesses, the more partners there are in a business, the more the capital. In other words, the loan needed to start up the business will be made easier by having two guarantors of the loan (Scarborough & Norman 2012). Second, partnership businesses are more flexible and have no complications when it comes to its formation. By so doing, it will allow MACJUICE to be more dynamic and flexible hence realizing more growth potential. Third reason is the fact that in
  • 11. partnership, there is shared responsibility (Scarborough & Norman 2012). For instance, if ones brother is good in accounting, he will be in charge of accounts and all figure related issues and if one is good in sales and marketing, then they will take up the responsibility of the sales person. Business plan of MACJUICE Contents 51.0 executive summary 61.1 products and services 61.2 Financing 61.3 Mission statement 61.4 Management team 71.5 Sales forecasts 1.6 7Expansion Plan 72.0 Strategic and market analysis 72.1 customer profile 82.2 competitive analyses 83.0 marketing plan 83.1 marketing objectives 83.2 Marketing strategies 94.0 Personnel summary and organizational plan 95.0 financial plan 95.1 Underlying financial assumptions 5.2 source of funds………………………………………………………………… ……………...9 11References 1.0 executive summary The primary aim of this business plan is to raise approximately 230,000 dollars for the development of MACJUICE shop while at the same time showcasing the expected future financials as well as its operations in the next one year (Redder M., 2015).
  • 12. MACJUICE is a smoothie business shop in Greensboro that specializes in provisions of a number of juices, a number of smoothies as well as other fast-food products to consumers within and without Greensboro (The finance resource, 2015). Additionally, MACJUICE will be in the form of a partnership business between two brothers. 1.1 products and services MACJUICE will provide a number of menu juices, salads, sandwiches/wraps as well as other specialty fast-food organic items. Additionally, all goods and services will basically be in the form of beverage goods and organic food (The finance resource, 2015). Moreover, MACJUICE will concentrate mainly on smoothies, wheat grass shots and juices. Furthermore, it will also focus in offering a number of salad wraps, breakfast products and sandwiches (Redder M., 2015). .1.2 Financing MACJUICE is seeking to accumulate 230,000 dollars as a bank loan. Additionally, the loan agreement and the interest rate are to be discussed further during negotiation. In other words, this business plan is of the assumption that, MACJUICE will be able to receive a loan with a 9 percent fixed interest rate within 10 years (The finance resource, 2015). 1.3 Mission statement MACJUICE’s mission is basically to offer customers with a variety of quality and freshly made smoothies, juices, and more fast-food products that are more affordable and healthy. 1.4 Management team MACJUICE will be managed and run as a partnership business of two brothers who have a common business idea.
  • 13. Additionally, their skills and knowledge as far as smoothie businesses are concerned, will be able to propel MACJUICE shop to profitability within their debut operational year (Redder M., 2015). .1.5 Sales forecasts MACJUICE shop is expected to record a strong growth rate immediately it commences its operation. The table below shows the expected financials in the next one year. year 1 sales $ 655,290 EBITDA $ 377, 526 Operating costs $ 212, 235 Interest rates, taxes, depreciation $ 99, 649 Net profit $ 112, 586 1.6 Expansion Plan The founders of MACJUICE expect that it will aggressively grow and expand within the first two years of its operation (The finance resource, 2015). Additionally, the founders intend to implement a clear and well-established marketing plan that will target consumers within Greensboro. 2.0 Strategic and market analysis 2.1 customer profile · MACJUICE’s average customers will basically range from the
  • 14. middle class levels to upper class individuals living within Greensboro (The finance resource, 2015). Additionally, most of its target consumers will fundamentally be those individuals living not more than 20 miles from the shop (Redder M., 2015). 2.2 competitive analyses The most notable competitive threats to MACJUICE are basically smoothie business shops around Greensboro such as JAMBAJUICE (Redder M., 2015). In other words, JAMBAJUICE specializes in production and selling of multi - flavored smoothies such as Pumpkin smash and pumpkin almond milk (Redder M., 2015). . 3.0 marketing plan MACJUICE intends to offer an extensive marketing campaign which will see to it that there is maximum acceptance and visibility for its products within Greensboro. 3.1 marketing objectives · Potentially establish a catering menu for any available Greensboro event planners · Obtain a very highly visible marketing retail location that can be viewed easily by drivers and pedestrians (Redder M., 2015). 3.2 Marketing strategies · MACJUICE intends on employing a variety of marketing strategies which will ensure that MACJUICE targets Men and women within Greensboro. Additionally, these marketing strategies include prints located on the internet (The finance resource, 2015). Moreover, MACJUICE targets to set up its operations in a standalone building within Greensboro so as to attract instant recognition. Moreover, at the onset of its
  • 15. business operation, MACJUICE will give immediate discount offers on some of its products in a move meant to attract more customers (Redder M., 2015). . 4.0 Personnel summary and organizational plan Sourced from: The finance resource, 2015: http://www.thefinanceresource.com/free_business_plans/free_ju ice_and_smoothie_bar_b usiness_plan.aspx 5.0 financial plan 5.1 Underlying financial assumptions · MACJUICE will experience a 16 percent growth rate annually · The founders of MACJUICE will source their funds from a $ 230000 debt fund in order to start up the business (Redder M., 2015).. · The financial debt loan will have an interest rate of 9 percent within 10 years. 5.2 source of funds Equity contributions Management investment $ 30000.00 Total equity financing Banks and lenders $200000 Total financing
  • 16. $230,000 References Redder M., (2015) .Business plan. Retrieved from: http://www.adam- europe.eu/prj/7823/prd/1/2/Businessplan.pdf Scarborough, Norman M (2012). Effective Small Business Management: An Entrepreneurial Approach, 10th Edition. Prentice. Vital Source Bookshelf Online. The finance resource, (2015). Free Juice and Smoothie bar Business Plan. Retrieved from: http://www.thefinanceresource.com/free_business_plans/free_ju ice_and_smoothie_bar_b usiness_plan.aspx