3. Distribution
A distribution company is a middleman between the theatre
and producer/director/filmmamker. At least that is how it
should be. Sometimes a distribution company has their own
theatre and completley does not do business with an
unknown producer/director. This is called a restraint of trade.
As you may know, it was illegal in the 1950′s and completely
weakened hollywood. Now it is not so and not so illegal
anymore. A distribution company acts as a middleman
between the theatre and the producer/director. You do not
need a distribution company for your film and can choose to
“self distribute” it to the theatre. This is all you need, a
“theatre”. However, it is not so easy to distribute all over the
world, so you most likely will have to use a distribution
comany
4. Film Distributor
A film distributor is a company or individual
responsible for the marketing of a film. The distributor
may set the release date of a film and the method by
which a film is to be exhibited or made available for
viewing: for example, directly to the public either
theatrically or for home viewing (DVD, video-on-
demand, download, television
programs throughbroadcast syndication etc.). A
distributor may do this directly, if the distributor owns
the theaters or film distribution networks, or through
theatrical exhibitors and other sub-distributors. A
limited distributor may deal only with particular
products, such as DVDs or Blu-ray, or may act in a
particular country or market.
5. Distribution of Oblivion
Oblivion was released on April 19th 2013 in the start of the summer.
Oblivion was first presented in Buenos Aires on March 26, 2013, Dublin on
April 3, 2013 and in Hollywood on April 10 at the Dolby Theatre where
Thomas Cruise himself announced before the screening that the film was
actually the first feature to be mixed completely "from start to finish" in the
latest state-of-the-art Dolby Atmos surround sound.
The DVD and Blu-ray for Oblivion became available online for pre-order in
North America on April 24, 2013, just five days after its initial release in the
region. One month later it was announced that the United Kingdom branch
of Universal Studios would be releasing the film on home video in its region
on August 6, 2013 with the on-demand version on August 18, 2013. The
release is scheduled to be in both a standard and a SteelBook Limited
Edition form.In June 2013, it was announced that the film would be
released on home video in America also on August 6, 2013. The Blu-ray
releases will feature commentary with Tom Cruise and director Joseph
Kosinski, deleted scenes, M83's isolated score, and a series of making-of
featurettes. The Blu-ray debuted at number 1 in sales for its opening week.
6. Marketing
Film promotion is the practice of promotion specifically in
the film industry, and usually occurs in coordination with the
process of film distribution. Sometimes called the press
junket or film junket, film promotion generally includes press
releases, advertising campaigns, merchandising and
media, and interviews with the key people involved with the
making of the film, like actors and directors.As with all
business it is an important part of any release because of the
inherent high financial risk; film studios will invest in
expensive marketing campaigns to maximize revenue early in
the release cycle. Marketing budgets tend to equal about half
the production budget. Publicity is generally handled by the
distributor and exhibitors.
7. Marketing of Oblivion
Details about Oblivion were kept secret, though
the studio was said to have been "very excited"
about the film. Promotions began April 2012, with
a part of the footage being screened at the 2012
CinemaCon despite the fact that filming had
begun just one month prior to the event. The
footage was described as "a combination of early
concept art, rough animation, and
unfinished dailies," showcasing a glimpse of the
film's landscapes. Many posters of oblivion were
printed through out the cinema’s. It was a world
wide release on the 19th April.
