1. Results
of
Questionnaires

2. Both the genders seemed interested in the questionnaire
regarding newspaper however the number of men was
high in comparison

3. The age group that was most interested what goes around
them were from 30-40, but not all of them were newspaper
readers.

4. Much of the questioned people answered to be interested
in newspaper to be their source of news, social media
being the second favorite among the youngsters mainly

5. The logo and the headline both were the main attraction to
people the headline being a little more considered.

6. 70% of the interviewees answered preferring daily
newspaper. Weekly was being the preference of the age
group of 15-20

7. National newspaper were more preferred than the local
ones the ratio being 70% to 30%

8. The Lahore times was the first choice of 60%, Friday times
being the second most chosen one (30%) then the
worldwide event being the choice of 10 %

9. The result of preferred national newspaper followed an
interesting pattern all four given options were neck to neck
in choice of the customers

10. The feature choice differed due to various reasons mainly
gender and age, females were mainly interested in the
entertainment section while men preferred sports. The
later age group seemed more interested in politics, with
niches in technology and stock market

11. The priced most preferred was Rs 20, The rest three being
equally chosen by 10% each.

12. In this question the most favored choice was home
delivery of the newspaper with print press being the
second option