2. Cost
As the duration increase the
cost to the advertiser also rise.
Product or service
Radio add can be about a product,
service or even a whole business
such as fast food restaurants. Its
used by manufactures or retailers to
communicate with its customers
Duration
A radio advert can have a time span of
15 to 60 seconds. The average add is
mostly of 40 seconds

3. Music bed
Radio adds usually include a jingle to
help its user relate the product with the
music and the tune can be the trademark
for the company. Also helps the listener
remember the add
Narration
Has a voice over as no image is being
displayed to the listener. What's
going on is narrated to the audience
Type of advert
Like all other form of advertisements
radio adds can also be of two types
either to inform the consumers about
a product or service newly launched
or to persuade the users to buy it

4. Cliffhanger Endings
The ending is often abrupt or at a point
where the user is curious to know what the
add is about. Such endings help maintain
the interest of the user to know more about
the product.
Aural Signposting
This is where the surroundings of the
scene is created through audio cues
( vehicle sounds, background noises,
accents) In place of visual signposts
Product name and qualities
The name of what is being advertised
and what qualities it has that should
encourage you to buy it.