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Exploring the Technology Acceptance
Model in the Use of Videoconferencing
Tools among Hospitality Management
Students
Kadesh Exodus T. Berdeblanco, MAEd
John Erwin P. Pedroso, PhD
Ryan Michael F. Oducado, PhD
Videoconferencing has made real-time interaction
among students and teachers possible amid COVID-19
and remote learning. While use of videoconferencing
in education is not new and the factors affecting the
acceptance of videoconferencing have been well
studied, little research has been conducted among
hospitality management students in a resource-
limited setting.
INTRODUCTION
3
The technology acceptance model (TAM) is an information
systems theory that models how users come to accept and use a
technology.
This study determined the influence of
perceived usefulness, ease of use, and
attitude toward use on students’
behavioral intention and actual use of
videoconferencing tools.
RESEARCH PURPOSE
5
This correlational research was conducted
among 318 students of hospitality
management in a public university in the
Philippines.
RESEARCH DESIGN and
PARTICIPANTS
6
The data were collected using an adopted
questionnaire from Nguyen et al. (2021)
administrated via an online survey.
Pearson’s correlation was used to test the
relationship between variables.
DATA COLLECTION AND
STATISTICAL TOOLS
7
RESULTS
Variable Frequency Percent
Age [M=21.61(SD=4.02)]
Sex
Male 148 46.5
Female 170 53.5
Year Level
First 162 50.9
Second 56 17.6
Third 69 21.7
Fourth 31 9.7
Table 1. Profile
4/5/2022
N Min Max M SD
Perceived Useful (PU) 318 1.00 5.00 3.40 .89
Perceived Ease of Use (PEU) 318 1.00 5.00 3.18 .81
Attitude toward Use (ATU) 318 1.00 5.00 3.32 .88
Behavioral Intention to Use (BIU) 318 1.00 5.00 3.30 .85
Actual Use (AU) 318 1.00 5.00 3.18 .87
1 2 3 4 5
1 Perceived Usefulness (PU)
2 Perceived Ease of Use (PEU) .742**
3 Attitude toward Use (ATU) .831** .796**
4 Behavioral Intention to Use (BIU) .815** .775** .870**
5 Actual Use (AU) .678** .715** .718** .812**
**Correlation is significant at the 0.01 level (2-tailed).
Table 3. Correlation of variables
10
Faculty of hospitality management and the
school administration may subscribe to the
TAM and consider the following factors
identified in this study in order to gain greater
acceptance of videoconferencing use for
remote or distance learning among students.
RECOMMENDATION AND
CONCLUSION
11

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Exploring the Technology Acceptance Model in the Use of Videoconferencing Tools among Hospitality Management Students

  • 1. Exploring the Technology Acceptance Model in the Use of Videoconferencing Tools among Hospitality Management Students Kadesh Exodus T. Berdeblanco, MAEd John Erwin P. Pedroso, PhD Ryan Michael F. Oducado, PhD
  • 2. Videoconferencing has made real-time interaction among students and teachers possible amid COVID-19 and remote learning. While use of videoconferencing in education is not new and the factors affecting the acceptance of videoconferencing have been well studied, little research has been conducted among hospitality management students in a resource- limited setting. INTRODUCTION
  • 3. 3 The technology acceptance model (TAM) is an information systems theory that models how users come to accept and use a technology.
  • 4. This study determined the influence of perceived usefulness, ease of use, and attitude toward use on students’ behavioral intention and actual use of videoconferencing tools. RESEARCH PURPOSE
  • 5. 5 This correlational research was conducted among 318 students of hospitality management in a public university in the Philippines. RESEARCH DESIGN and PARTICIPANTS
  • 6. 6 The data were collected using an adopted questionnaire from Nguyen et al. (2021) administrated via an online survey. Pearson’s correlation was used to test the relationship between variables. DATA COLLECTION AND STATISTICAL TOOLS
  • 7. 7 RESULTS Variable Frequency Percent Age [M=21.61(SD=4.02)] Sex Male 148 46.5 Female 170 53.5 Year Level First 162 50.9 Second 56 17.6 Third 69 21.7 Fourth 31 9.7 Table 1. Profile
  • 8. 4/5/2022 N Min Max M SD Perceived Useful (PU) 318 1.00 5.00 3.40 .89 Perceived Ease of Use (PEU) 318 1.00 5.00 3.18 .81 Attitude toward Use (ATU) 318 1.00 5.00 3.32 .88 Behavioral Intention to Use (BIU) 318 1.00 5.00 3.30 .85 Actual Use (AU) 318 1.00 5.00 3.18 .87
  • 9. 1 2 3 4 5 1 Perceived Usefulness (PU) 2 Perceived Ease of Use (PEU) .742** 3 Attitude toward Use (ATU) .831** .796** 4 Behavioral Intention to Use (BIU) .815** .775** .870** 5 Actual Use (AU) .678** .715** .718** .812** **Correlation is significant at the 0.01 level (2-tailed). Table 3. Correlation of variables
  • 10. 10 Faculty of hospitality management and the school administration may subscribe to the TAM and consider the following factors identified in this study in order to gain greater acceptance of videoconferencing use for remote or distance learning among students. RECOMMENDATION AND CONCLUSION
  • 11. 11

Editor's Notes

  1. When conducting research, it is easy to go to one source: Wikipedia. However, you need to include a variety of sources in your research. Consider the following sources: Who can I interview to get more information on the topic? Is the topic current and will it be relevant to my audience? What articles, blogs, and magazines may have something related to my topic? Is there a YouTube video on the topic? If so, what is it about? What images can I find related to the topic?
  2. When conducting research, it is easy to go to one source: Wikipedia. However, you need to include a variety of sources in your research. Consider the following sources: Who can I interview to get more information on the topic? Is the topic current and will it be relevant to my audience? What articles, blogs, and magazines may have something related to my topic? Is there a YouTube video on the topic? If so, what is it about? What images can I find related to the topic?
  3. Once you find your sources, you will want to evaluate your sources using the following questions: Author: Who is the author? Why should I believe what he or she has to say on the topic? Is the author seen as an expert on the topic? How do you know? Current: How current is the information in the source? When was the source published? Is the information out-of-date? Accuracy: Is the content accurate? Is the information presented objectively? Do they share the pros and cons?
  4. Now, that you have narrowed your topic, you will want to organize your research in a structure that works. There are some common organizational patterns based on the kind of research you are doing. Organizational Structures: Cause and Effect- this kind of structure is great for explaining the causes and effects of a topic Compare and Contrast- in this pattern you highlight the similarities and differences of the topic Explain process- this structure is great for outlining a series of steps to follow; Definition- if you want to make sure your audience understands what something is using illustrations, meanings, clarifying misconceptions, you may want to use this structure Classification- a common organizational structure is grouping like topics or facts from the research together. For instance, in the internet safety about social media apps, you may organize the research where you look at each social media app one at a time
  5. After you’ve done your research, it’s time to put your presentation together. The first step in the process is to introduce the topic. This is a great time to connect your topic to something that your audience can relate. In other words, why should they listen to all the information you will be sharing in your research presentation? What is in it for them? You may also want to include a graphic or image to grab their attention. Feel free to duplicate this slide by right-clicking on this slide in the slides pane to the left and select Duplicate Slide. The next step in your presentation is to state your claim or topic clearly. Your teacher may even call this your thesis. As you state your thesis, you may find that this layout is not the best layout for your claim or topic. You can change the layout by clicking the drop-down menu next to the Layout in the Slides menu section. You can choose Two Content, Comparison, or Picture with Caption. Note: A different layout might change the look of the icons on this page. You will also want to state your facts. You have done the research now share some of the interesting facts with your audience. Facts do not have to be boring; you can communicate facts in a variety of ways by going to the Insert Tab. In the Insert tab you can: Insert pictures from your computer or online. Add a chart Create some SmartArt Insert a variety of icons to help your facts come to life. Note: You can change the color of the icons by selecting the icon and then click on the Format tab and then Graphics Fill. From there, you will choose a color from the list or choose More Fill Colors to give you more options. Since this research presentation is a result of your hard work and searching, you want to make sure you support the claims or points in your presentation with facts from your research findings. Make sure you give the author proper credit for helping you share your ideas. If one of your sources has a video that is relevant to your topic, you can add the video as added support. Keep in mind the length of the video and the amount of time you have for your presentation. For a 5 minute speech, the video should be no longer than 30 seconds. Questions to consider: How will you state the author of the source? Will you need to cite the source on the slide? What are some ways you can engage your audience so they feel like they are a part of the presentation? Some ideas to consider is by taking a quick poll like: by a show of hands, how many of you think school uniforms are a way to cut down on bullying? Another suggestion is to have them hold up a certain number of fingers to see if they agree or disagree. Finally, you can share a story that the audience can relate to that makes them laugh. After all the applause, your audience may have some questions. Be prepared to answer some of their questions by making a list of questions you think they might ask. You may also want to share the presentation with them by providing the link to your presentation, if they want more information.