SlideShare a Scribd company logo
1 of 1
MKT 498 Week 3 Question 4
TO Purchase the Tutorial Visit Our Website
Why is important for a business to consider alternative
marketing tactics when developing an integrated
marketing communication (IMC) campaign? What are
some of the strengths of each type of communication?
Provide examples. How do the types of communication
vary by product category?

More Related Content

What's hot

Strategic Alliances & Coopetition
Strategic Alliances & CoopetitionStrategic Alliances & Coopetition
Strategic Alliances & Coopetitionaxxll
 
Pob stage 2 marketing seminar 7 pre students
Pob stage 2 marketing   seminar 7 pre studentsPob stage 2 marketing   seminar 7 pre students
Pob stage 2 marketing seminar 7 pre studentsjowebbpearson
 
The New Marketing Career
The New Marketing CareerThe New Marketing Career
The New Marketing CareerMark Smiciklas
 
Measuring the Effectiveness of the Promotional Program
Measuring the Effectiveness of the Promotional ProgramMeasuring the Effectiveness of the Promotional Program
Measuring the Effectiveness of the Promotional ProgramIndrajit Bage
 
Jc Mk261 Imc Presentation
Jc Mk261 Imc PresentationJc Mk261 Imc Presentation
Jc Mk261 Imc Presentationguest9dc40
 
Whatarebrandsgoodfor
WhatarebrandsgoodforWhatarebrandsgoodfor
WhatarebrandsgoodforSameer Mathur
 
The effect of Sales promotion tools on brand image
The effect of Sales promotion tools on brand imageThe effect of Sales promotion tools on brand image
The effect of Sales promotion tools on brand imageinventionjournals
 
How do marketing communications work?
How do marketing communications work?How do marketing communications work?
How do marketing communications work?Sameer Mathur
 
3.9 selecting marketing strategies - moodle
3.9   selecting marketing strategies - moodle3.9   selecting marketing strategies - moodle
3.9 selecting marketing strategies - moodleMissHowardHA
 
2. the role of imc in the marketing process
2. the role of imc in the marketing process2. the role of imc in the marketing process
2. the role of imc in the marketing processnzl88
 
Paris galanis nielsen
Paris galanis nielsenParis galanis nielsen
Paris galanis nielsenECR Community
 
Market Differentiation
Market DifferentiationMarket Differentiation
Market DifferentiationTincup & Co.
 
Komunikasi Pemasaran Terpadu_sesi 2
Komunikasi Pemasaran Terpadu_sesi 2Komunikasi Pemasaran Terpadu_sesi 2
Komunikasi Pemasaran Terpadu_sesi 2Judhie Setiawan
 
The 4 p's of marketing mix
The 4 p's of marketing mixThe 4 p's of marketing mix
The 4 p's of marketing mixemartinez4
 

What's hot (20)

Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Keller sbm3 10
Keller sbm3 10Keller sbm3 10
Keller sbm3 10
 
Strategic Alliances & Coopetition
Strategic Alliances & CoopetitionStrategic Alliances & Coopetition
Strategic Alliances & Coopetition
 
Measuring outcomes of brand equity By Leroy J. Ebert
Measuring outcomes of brand equity By Leroy J. EbertMeasuring outcomes of brand equity By Leroy J. Ebert
Measuring outcomes of brand equity By Leroy J. Ebert
 
Pob stage 2 marketing seminar 7 pre students
Pob stage 2 marketing   seminar 7 pre studentsPob stage 2 marketing   seminar 7 pre students
Pob stage 2 marketing seminar 7 pre students
 
Marketing Communication Process
Marketing Communication ProcessMarketing Communication Process
Marketing Communication Process
 
The New Marketing Career
The New Marketing CareerThe New Marketing Career
The New Marketing Career
 
Measuring the Effectiveness of the Promotional Program
Measuring the Effectiveness of the Promotional ProgramMeasuring the Effectiveness of the Promotional Program
Measuring the Effectiveness of the Promotional Program
 
Ch1
Ch1Ch1
Ch1
 
Jc Mk261 Imc Presentation
Jc Mk261 Imc PresentationJc Mk261 Imc Presentation
Jc Mk261 Imc Presentation
 
Whatarebrandsgoodfor
WhatarebrandsgoodforWhatarebrandsgoodfor
Whatarebrandsgoodfor
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
The effect of Sales promotion tools on brand image
The effect of Sales promotion tools on brand imageThe effect of Sales promotion tools on brand image
The effect of Sales promotion tools on brand image
 
How do marketing communications work?
How do marketing communications work?How do marketing communications work?
How do marketing communications work?
 
3.9 selecting marketing strategies - moodle
3.9   selecting marketing strategies - moodle3.9   selecting marketing strategies - moodle
3.9 selecting marketing strategies - moodle
 
2. the role of imc in the marketing process
2. the role of imc in the marketing process2. the role of imc in the marketing process
2. the role of imc in the marketing process
 
Paris galanis nielsen
Paris galanis nielsenParis galanis nielsen
Paris galanis nielsen
 
Market Differentiation
Market DifferentiationMarket Differentiation
Market Differentiation
 
Komunikasi Pemasaran Terpadu_sesi 2
Komunikasi Pemasaran Terpadu_sesi 2Komunikasi Pemasaran Terpadu_sesi 2
Komunikasi Pemasaran Terpadu_sesi 2
 
The 4 p's of marketing mix
The 4 p's of marketing mixThe 4 p's of marketing mix
The 4 p's of marketing mix
 

Recently uploaded

QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lessonQUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lessonhttgc7rh9c
 
Simple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdfSimple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdfstareducators107
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
What is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptxWhat is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptxCeline George
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfUGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfNirmal Dwivedi
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111GangaMaiya1
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Observing-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxObserving-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxAdelaideRefugio
 
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes GuàrdiaPersonalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes GuàrdiaEADTU
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17Celine George
 
How to Manage Call for Tendor in Odoo 17
How to Manage Call for Tendor in Odoo 17How to Manage Call for Tendor in Odoo 17
How to Manage Call for Tendor in Odoo 17Celine George
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17Celine George
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsSandeep D Chaudhary
 
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfFICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfPondicherry University
 
21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptxJoelynRubio1
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 

Recently uploaded (20)

QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lessonQUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
 
Simple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdfSimple, Complex, and Compound Sentences Exercises.pdf
Simple, Complex, and Compound Sentences Exercises.pdf
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
What is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptxWhat is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfUGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Observing-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxObserving-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptx
 
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes GuàrdiaPersonalisation of Education by AI and Big Data - Lourdes Guàrdia
Personalisation of Education by AI and Big Data - Lourdes Guàrdia
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17
 
How to Manage Call for Tendor in Odoo 17
How to Manage Call for Tendor in Odoo 17How to Manage Call for Tendor in Odoo 17
How to Manage Call for Tendor in Odoo 17
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfFICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
 
21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx
 
VAMOS CUIDAR DO NOSSO PLANETA! .
VAMOS CUIDAR DO NOSSO PLANETA!                    .VAMOS CUIDAR DO NOSSO PLANETA!                    .
VAMOS CUIDAR DO NOSSO PLANETA! .
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 

Mkt 498 week 3 dq 4

  • 1. MKT 498 Week 3 Question 4 TO Purchase the Tutorial Visit Our Website Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category?