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MKT 498 Week 3 Question 4
TO Purchase the Tutorial Visit Our Website
Why is important for a business to consider alternative
marketing tactics when developing an integrated
marketing communication (IMC) campaign? What are
some of the strengths of each type of communication?
Provide examples. How do the types of communication
vary by product category?

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Mkt 498 week 3 dq 4

  • 1. MKT 498 Week 3 Question 4 TO Purchase the Tutorial Visit Our Website Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category?