2. AO7 asks you to:-
●Evaluate your game, justifying your design concept ideas
with reference to your target audience, to the existing market
and to competitor games
Justify the production of your game, using the criteria
●
mentioned above
●Plan a marketing campaign for your game based on your
knowledge of the market and your competitors and on
feedback from your target audience
3. I have divided this work into six tasks which are:-
1. Analyse your target audience
2. Analyse the market you are competing in
3. Compare and contrast your game design with two
competitors
4. Give three reasons why your game should be
produced
5. Give and receive feedback from your Peer Review
team on your final proposals
6. Prepare a marketing plan for your game based on
your knowledge of markets and audience and on your
Peer Review feedback
4. Analyse Your Target Audience
Core and Secondary Audiences
Using specific examples from your game
concept, explain how they will be targeted with
●Genre
●Gameplay
●Platform
●Interface and Control Mechanisms
●Innovation
5. Analyse the Market You Are
Competing In
Choose two games on the same platform as
yours (one of them in the same genre too)
●Look at their financial success
●Look at their critical success
●Look at their popular success
● Using this information, justify your game's
likelihood of success
6. Compare and Contrast Your Game
Design with Two Competitors
Use the following subheadings
●Generic Conventions
●Playability
●Addiction
●Audio Visual Content
●Innovative Use of Technology
7. Justify Your Game Concept
Using all of the above information, write a three
point summary of why your game concept should
be produced.
8. Peer Review
Participate in a review of the final designs from
your Peer Review group and consider the
feedback you receive from them
9. Prepare a Marketing Plan for your Game
a) Core Aims
You need to identify three core aims of the marketing campaign,
explaining how you will appeal to the core and secondary
audiences in different ways in different parts of the campaign
Aim Where is it met in the How does it appeal to
campaign core/secondary audience?
10. Prepare a Marketing Plan for your Game
b) Week by Week Multimedia Plan
Week Billboards Web Magazines Other
1
2
3
4
5
6
11. Prepare a Marketing Plan for your Game
c) Describe Three Types of Marketing
Choose three types of marketing from your
campaign and describe them in more detail.
You need to make sure you provide
●A detailed description of the marketing using
technical media vocabulary
●A clear identification of what will be succesful
about it
●A detailed analysis of how it will appeal to
different sections of your target audience in
different ways
12. Presentation
All of your work needs to be posted on your blog,
ideally as .pdf files. Any hand-drawn designs
need to be scanned.
13. Assessment - Pass
•Your evaluations demonstrate your limited
awareness/understanding of the market and of audience
needs
•Your presentation is passable but lacks lustre. You
demonstrate a limited understanding of existing games and
struggle to compare and contrast those games to your own
game concept; your comments are few and brief. You
provide limited reasons for producing your game.
•Your suggestions on how you would promote your game
are limited.
14. Assessment - Merit
•Your evaluations demonstrate your sound
awareness/understanding of the market and of audience
needs.
•Your presentation is sound. You demonstrate a detailed
understanding of existing games and are able to compare
and contrast those games to your own game concept; your
comments are fully supported. You provide sound reasons
for producing your game.
•You provide a range of suggestions on how you would
promote your game; most of which are supported by
audience feedback or by knowledge of existing games.
15. Assessment -Distinction
•Your evaluations demonstrate your in-depth
awareness/understanding of the market and of audience
needs.
•Your presentation is of a high standard. You demonstrate a
thorough and knowledgeable understanding of existing
games and are able to compare and contrast those games
to your own game concept. You provide insightful comments
regarding the reasons for producing your game.
•Your suggestions on how you would promote your game
are realistic. Your suggestions are supported by audience
feedback and your extensive knowledge of existing games.
16. For Distinction...
●Provide a detailed analysis of the market for games like yours
with specific examples and real data from the sales and
profitability of existing games
●Complete your comparison with other games using detailed,
specific and appropriate examples from your plans and from
the other games
●Support your three different and original reasons for producing
your game with detailed evidence from your completed
analysis
●Complete a detailed, thoughtful and original marketing plan
paying close attention to how you will appeal to different
sections of your core audience and secondary audiences in
different ways
●Present your work clearly and effectively
