1. I will probably work on my own Because I work best
independently
An overgrown field by Hartsfield
JMI School
It is overgrown, full of litter
and there have been plans in
the past to build houses on it.
This place is used mainly by dog
walkers as a good place to let
their dog run around and is used
by children to get to school.
It is now vital as green space
is harder to come by due to
recent housing plans and so
we need to preserve this field.
My first media form will be print
adverts like posters. My
campaign will be called “Clean Up
Your Act” and I will use my dog
in the posters which will appeal
to dog owners.
I will use posters and other
print adverts as I can put
them up around town which
will get my campaign attention
and encourage local people to
help.
My second media form will be a
short film lasting about 4
minutes. It will contain the
campaign name and slogan
“Because no one else will do it
for you.”
I will use a short film as it can
be aired on TV or on a website
and will get more attention for
my campaign and could get
more people involved.
These 2 forms will be integrated
as I will use the same model (my
dog) and I will use the same
campaign name and slogan.
It is important for them to be
integrated as it shows that
they are part of the same
campaign.
My target audience will be dog
walkers as they use the area a
lot and will want to make it safer
for their pets.
Dog walkers will help to turn it
into a proper dog park as they
will want a safe fun place to
take their dogs.
I will appeal to my target
audience by using a dog in my
advertisements.
This will appeal to them as if
they see a dog looking sad
they will want to help.
I will show my dog looking sad. It will make dog owners want
to help as they will feel guilty.