Digital marketing involves using online channels like websites, social media, and email to connect with consumers. The main objective is to engage the target audience through digital promotions. While traditional marketing is expensive and offline, digital marketing is more cost-effective, reaches a global audience, and allows for improved tracking and customization. Common types of digital marketing include affiliate marketing, content marketing, email marketing, and mobile marketing.

1. Digital marketing
By Bayleigh Lewis

2. What is Digital Marketing?
● Digital marketing is a type of marketing that involves using
the internet and other digital channels to connect and
market to consumers.
● Some of these digital channels include websites, social
media, email and many more.

3. Objective of digital marketing
The main objective of digital marketing for a business is to
connect with their target audience through online engagement
and promotion.

4. Traditional marketing vs Digital Marketing
Traditional Digital
VS
● Expensive
● Occurs Offline in the form of
billboards, print
advertisements, broadcasting,
Phone calls etc.
● Limited Customization options
● Cannot be easily updated
● Cost-effective
● Marketing is done through the
internet
● Bigger audience
● Immediate communication from
consumers
● Measurable results

5. What are the different types of digital
marketing?
1. Affiliate Marketing
● Marketing form where affiliates receive commission for each visit or
sale they generate.
1. Content Marketing
● Form of marketing that involves attracting an audience through sharing
videos , podcasts , and social media posts.

6. What are the Different Types of Digital
Marketing Continued
3. Email Marketing
● Email marketing involves sending advertisementsdirectly to a group of
people via email
4. Mobile Marketing
● Involves promoting products through mobile devices like smartphones and
tablets

7. Advantages of digital marketing
Some advantages of digital marketing include:
1. Cost efficiency
2. Effective targeting
3. Can reach a global audience
4. Increased engagement
5. Trackable results

8. Disadvantages of digital marketing
Some Disadvantages include:
1. Cyber security issues
2. Privacy issues
3. Global competition
4. Facing negative reviews
5. Can be time consuming

9. How has digital marketing evolved?
Digital marketing has grown significantly in the past 10 years and is one of the
fastest growing industries we see today.
Almost 58% of small businesses use some form of digital marketing
Digital Marketing will also continue to grow in the foreseeable future

10. Thank you!