THIS power point presentation is all about the trends on digital marketing happening currently

1. TRENDS ON
DIGITAL
MARKETING
Ms.Susanna.R & Ms.Prabanjani.M
I BBA (CA) .,
SRI KRISHNA ARTS AND SCIENCE
COLLEGE

2. INTRODUCTION
+ Digital marketing is the process of promoting
a brand ,service or product on the internet
.digital marketing differs from traditional
marketing in that it involves the use of online
channels and methods that enable
businesses and organizations to monitor the
success of their campaigns, often in real time
,to better understand what does and doesn't
work.

3. WHY DIGITAL
MARKETING IS
IMPORTANT ?
1. Digital marketing offers the ability to
reach and enlarge target audiences in
ways which were never before
2. More than half of the planet now has
regular access to the internet
3. So the growth of internet raises the
importance of digital marketing by
making everything easier to people in
the world

4. SOCIAL DIGITAL
MARKETING
1. Small business also use social networking
sites to develop their own market research
on new products and services
2. By encouraging their customers to give
feedbackon the product ideas,business
can gain valuable insights on whether a
product may be accepted by their target
market enough to merit full production or
not.

5. WHAT IS
PURPOSE OF
DIGITAL
MARKETING ?
1. Digital marketing is also called as
online marketing ,is the promotion
of brands to connect customers to
internet.
2. This includes not only email,social
media,and web –based
advertising,but also text and
multimedia messages as a
marketing channel.

6. STAGES OF
DIGITAL
MARKETING
1
STAGE 1
•setting up and laying
down our digital
marketing strategy and
implementing in a
correct way
2
STAGE 2
•understanding client
desires and working
accordingly
3
STAGE 3
•replan and research
when it comes to minor
or major changes.

7. SOCIAL MEDIA MANAGEMENT &
MARKETING
This platform plays a huge role in digital marketing which
makes a huge impact in this world
The social media managers are responsible for developing
strategies to increase followers ,creating and overseeing
social social campaigns,producing content,reviewing
analytics ,and so many works related to social media.

8. ADVANTAGES OF
DIGITAL MARKETING
+ This creates one to one relationship with
customers and improves customer
service
+ Social posts are great way to drive traffic
back to a brand website and gain better
insights
+ Using analytics and reports from social
media platform gives insight into who
page followers are , what content they
are interested in and how they like to
engage with a brand

9. CONCLUSION
+The study started with the aim
to analyse the different issues
related to digital
marketing.Based on the
discussion it has been found
that in the case of digital
marketing the most important
aspect is to connect with the
users. The ladder of
engagement shows the
approach to attach to the
customers.

10. THANK YOU