Major project report on Tata Motors and its marketing strategies
Words.youth
1. 5.
Japanese
Youth:
Vocabulary
2
March
2015
Robert
Croker,
Nanzan
University
1
Words: Miller (2006)
kogyaru コギャル ‘gal’
yamanba 山姥 ‘mountain ogress’
ganguro ガングロ ‘black face’
waki aato 脇アート underarm art
futoukou 不登校 school refusal
hikikomori 引きこもり shut-in syndrome
mukokuseki 無国籍 lacking nationality
mikkusu shikou ミックス志向 intended mismatch
hitoe mabuta 単まぶた single-layered eyelid
futae mabuta 二重まぶた double-layered eyelid
puchi seikei プチ整形 ‘petit surgery’
chapatsu 茶髪 brown hair or ‘tea hair’
messhu メッシュ streaked hair
saibaa bijin サイバー美人 ‘Cyber Beauty’
kosupure コスペレ ‘costume play’
bihaku buumu 美白ブーム ‘beautiful white’ boom
moga / mobo モガ/モボ modern girl / modern boy
shikata ga nai 仕方がない ‘it can’t be helped’ / ‘it is inevitable’
Words: Kotani (2004)
dankai no sedai 段階の世代 the ‘mass generation’
risutora リストラ ‘restructuring’ – redundancy, dismissal
shirake sedai 白け世代 the ‘indifferent generation’
parasaito shinguru パラサイトシングル parasite single
furiitaa フリーター young people who do not have regular
jobs, and live by temporary work
tomodachi oyako 友達親子 ‘parent and child as friends’
ko wa kasugai 子は鎹 ‘the child is the clamp that binds
together the husband and wife’
karoushi 過労死 death from overwork
Rengou Sekigun 連合赤軍 Allied Red Army
shinjinrui 新人類 the ‘new species of humans’
otaku おたく ‘people obsessed with infantile hobbies’
enjo kousai 援助交際 compensated dating by high school girls
2. 5.
Japanese
Youth:
Vocabulary
2
March
2015
Robert
Croker,
Nanzan
University
2
Words:Toivonen & Imoto (2012)
kikoku shijo 帰国子女 returnees
taibatsu 体罰 corporal punishment
jidou gyakutai 児童虐待 child abuse
niito NEET not in education, employment or training
toukou kyohi 登校拒否 school refusers
soushokukei danshi 草食系男子 ‘herbivorous men’
nikushokukei joshi 肉食系女子 ‘carnivorous women’
konkatsu 婚活 marriage-seeking activities
hiseiki shain 非正規社員 irregular workers
kosei 個性 individuality
ijime いじめ、虐め bullying
netto ijime ネットいじめ cyber bullying
ura saito 裏サイト unofficial site
purofu プロフ profile(s)
otaku-zoku おたく族 otaku tribe
otaku-ron おたく論 otaku studies
otaku bunka ron おたく文化論 otaku cultural theory
kikokushijo 帰国子女 returnees
Words: Horiguchi (2012)
hikikomori 引きこもり shut-in syndrome
hikikomori gyoukai 引きこもり業界 hikikomori industry
shakai teki hikikomori社会的引きこもりsocial withdrawal
hikikomori toujisha 引きこもり当事者
people who self identify as hikikomori
nise hiki にせ引き ‘fake’ hikikomori
katei nai bouryoku 家庭内暴力 violence in the home
fotoukou 不登校 school non-attendance / children who do
not go to school
rinshou shinrishi 臨床心理士 clinical psychologist(s)
amae 甘え dependence
Nihonjin-ron 日本人論 theory of Japanese-ness
hattatsu shougai 発達障害 developmental disability