Falaya offers technology solutions to improve the success rate of For Sale By Owner (FSBO) real estate listings by automating documents, streamlining the transaction process, and providing on-demand virtual agent support. Traditional FSBO listings have only a 7% closing success rate due high commissions charged by realtors. Falaya offers fixed-price listing options and virtual agent support to help more FSBO sellers successfully close sales. The company's software automates tasks like document generation, scheduling, and digital signatures to make the process more efficient for buyers and sellers.

1. Providing modern
solutions for the
underserved
FSBO market

2. Realtor
Commissions
High commissions drive
significant demand for
FSBO listing options
Total
Commission
$109 Million
Average
Commission
$17,580

3. https://www.zillow.com/sellers-guide/for-sale-by-owner-vs-real-estate-agent/
12M 4.3M 660K
Even with such high demand, the closing success rate of FSBO listings is only 7%
For Sale by Owner Demand
100% 36% 7%
Homes listed in the US FSBO Listings Sold FSBO

4. LIST CLOSE
Gaps in Transaction
Problem
The absence of an agent and lack of
innovation in a FSBO real estate
transaction creates gaps, which
contribute to a low closing success rate.
Seller Agent Buyer
Pricing Preparation Paperwork Showings Negotiations

5. TECHNOLOGY
Drive Efficiency
AUTOMATION
Documents + Process
VIRTUAL AGENT
Support On-Demand
Falaya offers fixed price listing options and on-demand realtor support. The app
automatically guides buyers and sellers through the real estate transaction. This allows
sellers to control costs, while significantly improving the closing success rate.
Solution

6. Technology

7. MAKE OFFER
Push button with
digital signatures
BOOK TOUR
Seamlessly via text +
push notification

8. Purchase
Agreement
Automation

9. Virtual
Home
Tours

10. Virtual Realtor Support

11. Listing
Options
Basic
For Sale by Owner
$399
one time fee
MLS, Zillow, Realtor.com and more
Realtor Grade Signage
Scheduling Software
Paperwork Automation with E-sign
Push Button Purchase Agreements
All legal documents available
1 year listing cancel anytime
Professional
Agent services at a fair price
$399 + 1%
of the sales price
Dedicated Real Estate Agent
Professional Photos
Pricing Support
Contract Negotiations
Inspection Repair Negotiations
Closing Support
All agents must maintain a 4.5 out of
5-star rating
1 year listing cancel anytime
Premium
Full-Service Agent
5%
of sales price
All items from professional included
Professional Video shoot
Sponsored Social Media Ads
Targeted Google Ads
In-person and virtual tours
Open House
All agents must maintain a 4.5 out of
5-star rating
1 year listing cancel anytime

12. On-Demand
Realtor Support
A Real Estate agent will contact you to get
more information on your property and will
perform a Competitive Market Analysis to give
you a suggested listing price for your house.
$300
A Real Estate agent will walk you through the
entire listing input process and handle any
questions that may come up during the
process.
$100
A Real Estate agent will prepare a purchase
agreement, submit it to the sellers and
negotiate the contract on your behalf to get
you the best possible price for the property.
$350
A Real Estate agent will review the
inspection report with you, formulate a plan
for the repairs negotiations, execute the
necessary documents and negotiate the
repairs on your behalf.
$350
A staging expert will come to your house,
analyze the property, and give you a list of
suggestions to prepare your house for the
market. The goal is to make a home appealing
to the highest number of potential buyers,
selling the property faster and for more money.
$300
You will receive a conference with a licensed
real estate agent to talk over your questions.
These sessions are billed at $75 per hour and
rounded up to the next highest hour.
$75
Listing
Price
Listing
Input
Contract
Negotiations
Inspection
Repairs Negotiations
Staging
Support
General
Support

13. Lead
Generation
Submit
Learn More
Name
Email Address
Phone Number
Select A Service Type
Mortgage Leads
Home Insurance Leads
Title Leads
Home Warranty Leads
Storage Leads
Moving Leads

14. W H O
Go to Market
Flippers +
Builders
For Sale by
Owner
Consumer
Market
Local Groups
+ Partners
Social +
Local Media
Google
Adwords
?
H O W
?

15. MLS
Exposure
One Step
Listing
Automated
Disclosures
Push Button
Offers
Mobile
App
Agent
Support
FSBO
Success
Competitive Landscape

16. Metrics
Sales $11,193,800
Consumer Savings $274,696
Revenue $109,017
Listings 79
Sold + Pending 50
Year One
63%
Closing success rate
for Falaya compared
to 7% with traditional
FSBO listings

17. Projections
$(3,000,000)
$-
$3,000,000
$6,000,000
$9,000,000
$12,000,000
$15,000,000
2021 (Louisiana) 2022 (8 States) 2023 (11 States)
-$359,027
$766,716
$407,689
$682,563
$2,979,053
$3,661,616
$6,622,142
$7,335,758
$13,957,899
Expenses
Revenue Net Income
YEARLY REVENUE

18. Capital Raise
200 Houses Listed
Direct Feed to Real
Estate Sites Build Team Out
Expand to
Larger Markets
Possible Rebrand
LA State Launch
Exit Stategy
Acquisition
Zillow, Amazon
Large Brokerage
June
2021
August
2021
January
2023
July
2021
January
2021
Date
TBD
January
2022
Expand into
Reciprocal States
Milestones

19. Team
Sajid
Khan
Frontend Developer
Muahmmad
Suhaib
Mobile Developer
Hamam
Zai
UI/UX Designer
Zeeshan
Zafar
Head of Development
Alison
Hoffman
Marketing Manager
Julie
Blondeau
Social Media/Realtor
Randall
Nachman
CTO
Barret Blondeau
CEO
Nouman
Dilshad
Backend Developer

20. B UILD ER
CONSUMER
Testimonials

21. Why Now
Demand
Knowledge
Legal Proceedings

22. @falayarealestate
@falayarealestate
Falaya
@FalayaRE
THANK
YOU
Barret Blondeau
Founder/CEO
225.939.6153
barret@falaya.com