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Sinhgad Collage of Commerce ,[object Object],[object Object],[object Object],[object Object]
INDEX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AKNOWLEDMENT ,[object Object]
GROUP MEMBERS 30 VIJAY MOURYA 43 BHAVESH SINGH 33 ATUL PATHAK 23 RAKESH MALPEDI SIGNITURE ROLL NO. NAME
WHAT IS BCG MATRIX ? ,[object Object],[object Object],[object Object]
History ,[object Object],[object Object]
BCG Growth - Share Matrix
Stars ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cash Cows ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question Marks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Implication Of BCG MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object]
Disadvantages ,[object Object],[object Object],[object Object],[object Object]
BCG OF M&M INTRODUCTION ,[object Object],[object Object]
SBU OF M&M   ,[object Object],[object Object],[object Object]
Place of Tractor ,[object Object],[object Object],[object Object],[object Object],[object Object]
10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share
Place of Two Wheelers ,[object Object],[object Object],[object Object],[object Object]
10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share
Place of Utility Vehicles ,[object Object],[object Object],[object Object],[object Object]
10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share
Conclusion SBU AMGR M&M mkt Share (a) Largest Competitor Mkt. share (b) X = a/b TRACTORS 18% 29% 23%  (TAFE) 1.26 TWO WHEELERS 12% 1% 52%  (HERO HONDA) 0.02 UTILITY  VEHICLES 8.7% 42% 21%  (TATA MOTORS) 2.00
10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share
APPROPRIATE STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONT… ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONT… ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object]
Reference ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Bcg matrix

  • 1.
  • 2.
  • 3.
  • 4. GROUP MEMBERS 30 VIJAY MOURYA 43 BHAVESH SINGH 33 ATUL PATHAK 23 RAKESH MALPEDI SIGNITURE ROLL NO. NAME
  • 5.
  • 6.
  • 7. BCG Growth - Share Matrix
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share
  • 19.
  • 20. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share
  • 21.
  • 22. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share
  • 23. Conclusion SBU AMGR M&M mkt Share (a) Largest Competitor Mkt. share (b) X = a/b TRACTORS 18% 29% 23% (TAFE) 1.26 TWO WHEELERS 12% 1% 52% (HERO HONDA) 0.02 UTILITY VEHICLES 8.7% 42% 21% (TATA MOTORS) 2.00
  • 24. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.