The ‘C’ Factors: Countries, Currency, Competition, Countries in different stages of economic and political development and its relevance, Impact of currency and exchange rate fluctuations. Suggested remedies, Analyzing competition Industry analysis, Porters national diamond, Strategic models, Strategic positions, Strategic Intents-, loose bricks, layers of advantage, collaboration among competing firms, Changing the rules of engagement, Richard D Aveni’s hyper competition.

1. International Marketing C Factors Lecture 7-8 :
Countries, Currency, Competition

2. Countries in stages of economic, political development
Governments undertaking to meet broad economic objectives such as price
stability, high employment, and sustainable growth. Such efforts include monetary
and fiscal policies, regulation of financial institutions, trade, and tax policies.
Programs that provide infrastructure and services such as highways, parks,
affordable housing, crime prevention, and K–12 education.
Job creation and retention through specific efforts in business finance, marketing,
neighborhood development, workforce development, small business
development, business retention and expansion, technology transfer, and real
estate development. This third category is a primary focus of economic
development professionals.

3. Currency factors -- Government
Governments borrow from oversees in foreign currencies and they need the
foreign currencies for repaying both the interest and principle amounts of the loan
when they fall due.
This again creates a demand for the foreign currencies and the exchange
happens through the forex markets. When governments and institutions are
involved in import and export businesses, again the currency of payment is usually
the local currency of the exporter and therefore the importing party has to
exchange its own local currency to the currency of the importing country in order
to make the payment.

4. Competition
Country specific local competition
Currency as tool of competition
Competition due to SLEPT Factors

5. Porter's Five Forces Framework

6. Porter's Five Forces Framework
Porter's Five Forces Framework is a tool for analyzing competition of a business. It draws
from industrial organization (IO) economics to derive five forces that determine the
competitive intensity and, therefore, the attractiveness (or lack of it) of an industry in terms of
its profitability. An "unattractive" industry is one in which the effect of these five forces
reduces overall profitability. The most unattractive industry would be one approaching "pure
competition", in which available profits for all firms are driven to normal profit levels.
Porter's five forces include three forces from 'horizontal' competition--the threat of substitute
products or services, the threat of established rivals, and the threat of new entrants--and two
others from 'vertical' competition--the bargaining power of suppliers and the bargaining
power of customers.

7. Porter’s National Diamond
Michael Porter's National Diamond framework
resulted from a study of patterns of comparative
advantage among industrialized nations.
It recognizes four pillars of research (factor
conditions, demand conditions, related and
supporting industries, firm structure, strategy
and rivalry) that one must undertake in
analysing the viability of a nation competing in a
particular international market, but it also can be
used as a comparative analysis tool in
recognising which country a particular firm is
suited to expanding into.
Role of govt ; Chance

8. The Art of hyper Competition
D'Aveni's 7S framework is Richard D'Aveni's approach to directing a firm in a high
velocity or Hypercompetitive markets. Based on factors such as:
Stakeholder satisfaction.
Strategic soothsaying.
Positioning for speed.
Positioning for surprise.
Shifting the rule of the game.
Signaling the strategic intent.
Simultaneous and sequential strategic thrust.

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