Product Portfolio from 2006 - 2009 courtesy of SMBLive and Mural Consulting

1. meet
Rob Crawford
A Certified ScrumMaster & Scrum
Product Owner with over 11 years of
project/product management, I/T
consulting, web software
development, and client relationship
management experience.
Software-as-a-
Service (SaaS)
Product Portfolio
2006 - 2009

2. SMBLive Workspace Partners: British Telecom /
TELUS / Swisscom
Role: Product Manager
A white-label, easy-to-use
small business
collaboration tool for
sharing documents and
working smarter.
Responsible for user
experience, partner
relations, feature
development, marketing, a
nd production support.
Integration with several
3rd-party web
services, such as
Zoho, Pageflakes, Voice-
Over-IP (VOIP) and SMS.
Over 16,000 sites
provisioned. Rebranded
for UK, Switzerland, &
Canada.

3. SMBLiveTradespace Partners: British Telecom /
Telmex
Role: Product Manager
A white-label, do-it-
yourself inbound
marketing application for
small businesses to
construct individual search
engine optimized (SEO)
websites with social media
(blogs, videos, photos, revi
ews, etc.).
Responsible for user
experience, partner
relations, feature
development, marketing, a
nd production support.
Rebranded and localized
for UK and Mexico.
Over 300,000 business
profiles provisioned.

4. Mural Webtone Partners: British Telecom /
TELUS
Role: Product Manager
Prototype for a Flash/Flex
application to unify Web-
centric communications.
Included VoIP, SMS, Audio
Conferencing, Cloud file
storage, and web profile
aggregation with Twitter
and Facebook in a user-
friendly interface.
Responsible for project
management, developing
user experience
stories, guiding
design, and managing
prototype development.

5. BT Exchanges V.I.P. Partner: British Telecom
Role: Project Manager
A custom word-of-mouth
marketing website built to
promote BT
Exchanges, BT’s Web 2.0
phonebook, among
200,000 influencers.
Responsible for building a
“word-of-mouth”
marketing website
consisting of
surveys, polls, friend-
networks, and contests.
Implemented design by
Grey London / Wildfire

6. Contact Rob Crawford
Email: rkcrawf at gMail dot com
LinkedIn: http://www.linkedin.com/in/rkcrawf
Twitter: http://www.twitter.com/rkcrawf (@rkcrawf)