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YAPTA & FGIProof of Concept Project Proposal
WHO IS FGI?
WHO IS FGI?
FGI OVERVIEW Experience: hundreds of projects launched since 2003 Expertise: from highly complex commerce and content inte...
FGI STRATEGY Project Specification Information Architecture Wireframing Performance Metrics Marketing Strategy
FGI CREATIVE Creative Direction Art Direction Graphic Design, Icon Design, Illustration User Interface Design Web Design C...
FGI TECHNICAL CMS deployments – Drupal, WordPress, Sitecore, etc. Interactive Application Development eCommerce Solutions ...
PROCESS, PROCESS,
PROCESS
YAPTA PROJECT PROCESS
UI and/or Consumer-centricPROJECT EXAMPLES
ANYONE FEELLIKE A BEER?
RED HOOK MOONLIGHT CINEMA     RedHookMovies.com
LEXUS & MOG MUSIC NETWORK  Lexus.MogMusicNetwork.com
ALL STAR DIRECTORIESMyPhotographyCareer.com
TechnicalPROJECT EXAMPLES
NORTHWEST HARVESTVIRTUAL FOOD DRIVEWashingtonFoodDrive.org
KING COUNTY LIBRARY SYSTEM       catalog.kcls.org
PERFORMANCE FACT restricted access
ONE CASE STUDY LEFT
THEN YOU CANHAVE THAT BEER
JONES SODA  JonesSoda.com
JONES SODA     JonesSoda.com        Problem:      Multiple sites,disparate interface styles,confusing user experience
Solution:Information Architecture overhaul &     standardized UI elements
STEP 1:INFORMATION ARCHITECTURE
Sitemap:High level view of consolidated content
Wireframe Prototypes:Test drive user flow and content placement
STEP 2:STANDARDIZED UI & TEMPLATE DESIGN
Standardized UI:cool, functional, cohesive design style that integrates            seamlessly with current brand
Templated Skins:ready to receive content
STEP 3:       DEVELOPMENT& INTEGRATION WITH MAGENTO
Magento Integration:eCommerce ordering & delivery system
Magento Integration:eCommerce ordering & delivery system
Magento Integration:eCommerce ordering & delivery system
Magento Integration:eCommerce ordering & delivery system
THE NUTSHELL
SUMMARYFGI designs award-winning web sites, applications and brandexperiencesWe work with major consumer brands, B2B organ...
Q&A               Thanks for listening.Guy Borgford        Zack Pitts          Dave RienscheVP, Strategy    Technical Dire...
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Yapta3

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Yapta3

  1. 1. YAPTA & FGIProof of Concept Project Proposal
  2. 2. WHO IS FGI?
  3. 3. WHO IS FGI?
  4. 4. FGI OVERVIEW Experience: hundreds of projects launched since 2003 Expertise: from highly complex commerce and content integration to distilling complex information architectures down to simple UX Partnership: over 90% client retention rate Value: we build around business goals and approach design holistically across all channels Innovation: the latest development for all devices – Interactive for all™!
  5. 5. FGI STRATEGY Project Specification Information Architecture Wireframing Performance Metrics Marketing Strategy
  6. 6. FGI CREATIVE Creative Direction Art Direction Graphic Design, Icon Design, Illustration User Interface Design Web Design Copy Writing & Editing
  7. 7. FGI TECHNICAL CMS deployments – Drupal, WordPress, Sitecore, etc. Interactive Application Development eCommerce Solutions CRM Integration Social Media Executions and Integration Systems Integration & Performance Testing Mobile and Wireless Optimization
  8. 8. PROCESS, PROCESS,
  9. 9. PROCESS
  10. 10. YAPTA PROJECT PROCESS
  11. 11. UI and/or Consumer-centricPROJECT EXAMPLES
  12. 12. ANYONE FEELLIKE A BEER?
  13. 13. RED HOOK MOONLIGHT CINEMA RedHookMovies.com
  14. 14. LEXUS & MOG MUSIC NETWORK Lexus.MogMusicNetwork.com
  15. 15. ALL STAR DIRECTORIESMyPhotographyCareer.com
  16. 16. TechnicalPROJECT EXAMPLES
  17. 17. NORTHWEST HARVESTVIRTUAL FOOD DRIVEWashingtonFoodDrive.org
  18. 18. KING COUNTY LIBRARY SYSTEM catalog.kcls.org
  19. 19. PERFORMANCE FACT restricted access
  20. 20. ONE CASE STUDY LEFT
  21. 21. THEN YOU CANHAVE THAT BEER
  22. 22. JONES SODA JonesSoda.com
  23. 23. JONES SODA JonesSoda.com Problem: Multiple sites,disparate interface styles,confusing user experience
  24. 24. Solution:Information Architecture overhaul & standardized UI elements
  25. 25. STEP 1:INFORMATION ARCHITECTURE
  26. 26. Sitemap:High level view of consolidated content
  27. 27. Wireframe Prototypes:Test drive user flow and content placement
  28. 28. STEP 2:STANDARDIZED UI & TEMPLATE DESIGN
  29. 29. Standardized UI:cool, functional, cohesive design style that integrates seamlessly with current brand
  30. 30. Templated Skins:ready to receive content
  31. 31. STEP 3: DEVELOPMENT& INTEGRATION WITH MAGENTO
  32. 32. Magento Integration:eCommerce ordering & delivery system
  33. 33. Magento Integration:eCommerce ordering & delivery system
  34. 34. Magento Integration:eCommerce ordering & delivery system
  35. 35. Magento Integration:eCommerce ordering & delivery system
  36. 36. THE NUTSHELL
  37. 37. SUMMARYFGI designs award-winning web sites, applications and brandexperiencesWe work with major consumer brands, B2B organizations, public sectorgroups and non-profitsDelivered more than 250 client projects since 2003Interactive experiences for all – all devices and all environments,meeting the demands of technology’s rapidly changing paceAbove all, we love what we do and have fun doing it – it’s aboutcelebrating in our clients’ successWe look forward to working with you!
  38. 38. Q&A Thanks for listening.Guy Borgford Zack Pitts Dave RienscheVP, Strategy Technical Director Creative Directorguy@fgi.com zack@fgi.com dave@fgi.com

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