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STAKEHOLDERS’ PARTICIPATION
         IN SSCM




                            ITW – Master in Tourism
                                    14th May 2012
           Rita Salvatore
PART 1 - Theoretical premises

a) SSCM and issues to manage by T.O.
        b) Socio-cultural issues
    c) importance of participation
          d) A European case




               Rita Salvatore
Definition of SSCM
   a philosophy of management that involves the
     management and the integration of a set of
 selected processes from end user through original
    suppliers, that provide products, services and
  information that add value for customer and for
    other stakeholders through the collaborative
          efforts of supply chain members

(Ho DC, Au KF, Newton E., 2002, “Empirical research on supply chain management:
   a critical review and recommendations”, International Journal of Production
                                 Research, 40:17)



                                Rita Salvatore
The role of T.O. = intermediaries




                             Tourists (demand side)




           Suppliers + destination
           management
            Rita Salvatore
Issues to manage


  Economical             Socio-cultural
  Wealth distribution     Cultural identity
  Well-being of local     Local knowledge
    communities           Respect for local
   Support to local        people’ rights
     economies




        Rita Salvatore
Socio-cultural issues (1)
Socio-cultural
 Cultural identity
 Local knowledge
 Respect for local
  people’ rights




Immaterial dimensions of sustainability + “authenticity”
of destination  pull factors in tourists’ choice
                         Rita Salvatore
Cultural goods and their identification

   Top-down identification                   Active identification
The process is managed by             Local communities establish
professionals/experts.                the value of a
The value of a                        place/building/object in terms
                                      of its
place/building/object is an           historical, traditional, cultural
intrinsic one (i.e. UNESCO and        implications within the local
world heritage commission)            social system  the cultural
                                      good is turned into social
                                      heritage




                             Rita Salvatore
Active identification

                        Cognitive level
                                                Actors recognise
                                            cultural goods as part of
                                                their own world.
Actions oriented
 towards future

       Conative level                     Emotional level


                                Cultural goods in terms
                                     of loyalty 
                               identification with them
Socio-cultural issues and SSCM



                                             • Land and indigenous rights

                                             • Consultation and participatory
                                               decision-making with the local
Handbook on integrating
                                               population and affected
sustainability into T.O. supply                stakeholders
chain system (2003)
                                             • Contribution to community
                                               development

                                             • Economic linkages with local
                                               communities
                                  Rita Salvatore
Why participation?
It raises awareness


It reduces conflict


It helps communication


It provides technical support




                      Rita Salvatore
Countries Partners      Total budget
                                                  Netherlands             1.871.949 €
                                                  UK
                                                  Spain                   E.U contribution
                                                  Austria                 50%
                                                  Sweden
                                                  Denmark
PROJECT OUTPUTS
a) Capacity building support in sustainable tourism techniques dedicated to suppliers to
   improve environmental and social performance www.travelife.eu
b) Dissemination about sustainable tourism products www.greentravelmarket.info
c) Creation of a “travelife” classification system for tourism suppliers demonstrating
   sustainability approaches www.its4travel.com. (travellife ecobranding launched by large T.O.
   such as Virgin and TUI  Travelife Sustainabiity System)
d) Publication of several “supplier sustainability handbook”
                                               Rita Salvatore
PART 2 – Some tools for participation

               a) EASW +
          international cases
      b) Open Space Technology




                 Rita Salvatore
EASW
www.cordis.lu/easw/src/news.htm




    awareness                             project




                         Rita Salvatore
EASW
www.cordis.lu/easw/src/news.htm

                                                           Social responsibility
                                                            WHO?



                  Traditional solutions

                                                               Innovative solutions
                                                                        HOW?



                                                           Personal responsibility
Source: G. De Luzenberger

                                          Rita Salvatore
KOS – 1997 “TOURISM AND SUSTAINABLE DEVELOPMENT”
                 Together with Rodhes had a strong tourist development and one of the
                 largest per capita income in Greece




28 PARTICIPANTS among:                   Aim of the workshop: establish future policies
1) Local authorities                     for low-impact tourism forms, guided by the
2) Civil society                         concept to consider the “island as a whole”
3) Members of
    environmental groups
4) Tourist Operators
                                    Rita Salvatore
PARTICIPANTS:
                 1) Administrators
                 2) Civil society
                 3) Companies
                 4) Professionals

                 DISCUSSION THEMES:
                 1) The quality of social life
                 2) Services on the territory
                 3) Local economies
                 4) Role of tourism in
                    sustainable development




Rita Salvatore
Introduction of participants

    Development of scenarios by the different
    groups of interest

        Plenary session  selection of shared
        scenarios  common scenario

            Workshop groups divided per theme of
            interest  proposals of objectives

                Plenary session  5 final proposals

                      Rita Salvatore
Open Space Technology
    Harrison Owen (1997)




www.openspaceworld.com
MAIN CHARACTERISTICS                BASIC CONDITIONS TO START A O.S.T.
1) Easiness                          1) All participants really matter the
2) Informality                          theme
3) Self/collective management        2) The theme is a complex one
                                     3) The participants can express differente
                                        points of view
                                     4) The problem needs a solution urgently

                       PRINCIPLES
              (Freedom & responsibility)
1) Whoever comes is the right person
2) Wherever it is is the right place
3) Whatever happens is the only thing that could
have happened
4) When it is over it is over

                                  One only rule
                                  THE LAW OF THE 2 FEET
                                  If you find yourself being neither learning nor
                                  contributing you are responsible to move to
                                  another place where your participation is more
                                  meaningful
                                   Rita Salvatore
2004 – BANEPA, NEPAL
www.michaelherman.com




                        Rita Salvatore

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Stakeholders' participation in_sscm

  • 1. STAKEHOLDERS’ PARTICIPATION IN SSCM ITW – Master in Tourism 14th May 2012 Rita Salvatore
  • 2. PART 1 - Theoretical premises a) SSCM and issues to manage by T.O. b) Socio-cultural issues c) importance of participation d) A European case Rita Salvatore
  • 3. Definition of SSCM a philosophy of management that involves the management and the integration of a set of selected processes from end user through original suppliers, that provide products, services and information that add value for customer and for other stakeholders through the collaborative efforts of supply chain members (Ho DC, Au KF, Newton E., 2002, “Empirical research on supply chain management: a critical review and recommendations”, International Journal of Production Research, 40:17) Rita Salvatore
  • 4. The role of T.O. = intermediaries Tourists (demand side) Suppliers + destination management Rita Salvatore
  • 5. Issues to manage Economical Socio-cultural Wealth distribution Cultural identity Well-being of local Local knowledge communities Respect for local Support to local people’ rights economies Rita Salvatore
  • 6. Socio-cultural issues (1) Socio-cultural Cultural identity Local knowledge Respect for local people’ rights Immaterial dimensions of sustainability + “authenticity” of destination  pull factors in tourists’ choice Rita Salvatore
  • 7. Cultural goods and their identification Top-down identification Active identification The process is managed by Local communities establish professionals/experts. the value of a The value of a place/building/object in terms of its place/building/object is an historical, traditional, cultural intrinsic one (i.e. UNESCO and implications within the local world heritage commission) social system  the cultural good is turned into social heritage Rita Salvatore
  • 8. Active identification Cognitive level Actors recognise cultural goods as part of their own world. Actions oriented towards future Conative level Emotional level Cultural goods in terms of loyalty  identification with them
  • 9. Socio-cultural issues and SSCM • Land and indigenous rights • Consultation and participatory decision-making with the local Handbook on integrating population and affected sustainability into T.O. supply stakeholders chain system (2003) • Contribution to community development • Economic linkages with local communities Rita Salvatore
  • 10. Why participation? It raises awareness It reduces conflict It helps communication It provides technical support Rita Salvatore
  • 11. Countries Partners Total budget Netherlands 1.871.949 € UK Spain E.U contribution Austria 50% Sweden Denmark PROJECT OUTPUTS a) Capacity building support in sustainable tourism techniques dedicated to suppliers to improve environmental and social performance www.travelife.eu b) Dissemination about sustainable tourism products www.greentravelmarket.info c) Creation of a “travelife” classification system for tourism suppliers demonstrating sustainability approaches www.its4travel.com. (travellife ecobranding launched by large T.O. such as Virgin and TUI  Travelife Sustainabiity System) d) Publication of several “supplier sustainability handbook” Rita Salvatore
  • 12. PART 2 – Some tools for participation a) EASW + international cases b) Open Space Technology Rita Salvatore
  • 13. EASW www.cordis.lu/easw/src/news.htm awareness project Rita Salvatore
  • 14. EASW www.cordis.lu/easw/src/news.htm Social responsibility WHO? Traditional solutions Innovative solutions HOW? Personal responsibility Source: G. De Luzenberger Rita Salvatore
  • 15. KOS – 1997 “TOURISM AND SUSTAINABLE DEVELOPMENT” Together with Rodhes had a strong tourist development and one of the largest per capita income in Greece 28 PARTICIPANTS among: Aim of the workshop: establish future policies 1) Local authorities for low-impact tourism forms, guided by the 2) Civil society concept to consider the “island as a whole” 3) Members of environmental groups 4) Tourist Operators Rita Salvatore
  • 16. PARTICIPANTS: 1) Administrators 2) Civil society 3) Companies 4) Professionals DISCUSSION THEMES: 1) The quality of social life 2) Services on the territory 3) Local economies 4) Role of tourism in sustainable development Rita Salvatore
  • 17. Introduction of participants Development of scenarios by the different groups of interest Plenary session  selection of shared scenarios  common scenario Workshop groups divided per theme of interest  proposals of objectives Plenary session  5 final proposals Rita Salvatore
  • 18. Open Space Technology Harrison Owen (1997) www.openspaceworld.com
  • 19. MAIN CHARACTERISTICS BASIC CONDITIONS TO START A O.S.T. 1) Easiness 1) All participants really matter the 2) Informality theme 3) Self/collective management 2) The theme is a complex one 3) The participants can express differente points of view 4) The problem needs a solution urgently PRINCIPLES (Freedom & responsibility) 1) Whoever comes is the right person 2) Wherever it is is the right place 3) Whatever happens is the only thing that could have happened 4) When it is over it is over One only rule THE LAW OF THE 2 FEET If you find yourself being neither learning nor contributing you are responsible to move to another place where your participation is more meaningful Rita Salvatore
  • 20. 2004 – BANEPA, NEPAL www.michaelherman.com Rita Salvatore

Editor's Notes

  1. Environmental issues are the most practiced, especially with concern to the reduction of costs from energy, waste and water. Mainly mass-market operators care about that. While specialists dedicated to niche market and less mainstream destinations are more interested in focusing on local dimensions. For specialists, local sourcing is often a key part of their product  local food and crafts. Furtehrmore, enviromental impacts are more easily identifiable and measurable than social criteria.
  2. Environmental issues are the most practiced, especially with concern to the reduction of costs from energy, waste and water. Mainly mass-market operators care about that. While specialists dedicated to niche market and less mainstream destinations are more interested in focusing on local dimensions. For specialists, local sourcing is often a key part of their product  local food and crafts. Furtehrmore, enviromental impacts are more easily identifiable and measurable than social criteria.
  3. Environmental issues are the most practiced, especially with concern to the reduction of costs from energy, waste and water. Mainly mass-market operators care about that. While specialists dedicated to niche market and less mainstream destinations are more interested in focusing on local dimensions. For specialists, local sourcing is often a key part of their product  local food and crafts. Furtehrmore, enviromental impacts are more easily identifiable and measurable than social criteria.
  4. Environmental issues are the most practiced, especially with concern to the reduction of costs from energy, waste and water. Mainly mass-market operators care about that. While specialists dedicated to niche market and less mainstream destinations are more interested in focusing on local dimensions. For specialists, local sourcing is often a key part of their product  local food and crafts. Furtehrmore, enviromental impacts are more easily identifiable and measurable than social criteria.