3. Huge success in New Zealand & Australazia!!
The world region where technical innovation is happening today!
Now proudly brought to Europe – Benelux by GCC Marketing
6. Your Brand:
Some questions to keep in mind
What value do you place on your brand?
How much time and money do you invest in your brand?
Could you trade without it?
8. Brand and Marketing:
Were is the gap?
mailPrimer is all about filling the gap in your current brand. Taking
your emails to the next level in communication.
With mailPrimer we effectively turn your plain text emails into a
powerful and engaging daily marketing and communication
solution which will and dynamise your brand.
Its all about email…
Why??
10. 1-2-1 email marketing:
why it really makes sense
Communication through each channel is Crude business tool:
fully crafted: 1. “Fired-up” message;
2. Little product positioning;
1.Message is thought through;
Printed
3. No brand values;
23%
Marketing
2.Product is positioned;
(Brochures,
4. No brand re-enforcement;
3.Brand values are clearly identified;
collaterals,
5. Not centrally managed;
4.Loads of attention to details.
mailings, etc...)
6. One product focus only.
Promotional
21%
Marketing
(PR,
Advertising, ...)
60 to 80% of marketing budget
Other
Prospect
Marketing
16%
Unique offering Customer
(Promotions,
exhibitions,
etc,,,)
Web
8%
Marketing
No tracking
(Web sites,
• 80 percent of businesspeople prefer e-mail Or
etc...)
communication - META Group - May 2003 Analytics
• 42% of daily interactions is email based
Calcium - DMA 2003…
Email
8%
Marketing
(Promotions,
1-2-Many)
11. 1-2-1 email marketing:
improving your bottom line...
Optimised business tool:
1. Managed content
Printed
2. Full brand values and product positioning
23%
Marketing
3. Full message re-enforcement and tracking
(Brochures,
4. Centrally managed (inc. disclaimers)
collaterals,
mailings, etc...)
5. Multiple cross-selling offerings
6. Marketing message refined through CTR
Promotional
21%
Marketing
(PR,
PR
Advertising, ...)
Cross selling
Other
Extranet
Prospect
Marketing
16%
Customer
Customer
Brand values
(Promotions,
exhibitions,
etc,,,)
Web
Full tracking
8%
Marketing
and tracking
No analytics
(Web sites,
Proven results: Or
of emails
etc...)
1. Brand values fully re-enforced Analytics
and
web traffic
2. Product fully differentiated
3. Higher web traffic
Email
8%
8%
4. Better customer satisfaction
Marketing
(Promotions,
(mailPrimer
5. Sharper marketing message
1-2-Many)
6. Higher sales ROI overall
13. Brand and Marketing:
42% of your daily communications..
Dear Potential Customer
Dear Potential Customer
This is what your e-mail looks like now.
This is what your e-mail looks like now.
It may contain text copied and pasted from
other document which has been written in a
It may contain text copied and pasted from other
different font.
document which has been written in a different font.
No links to drive traffic to your website.
No links to drive traffic to your website.
No branding.
No branding.
Non uniform.
Non uniform.
Cheers,
Cheers,
Bruce
Bruce
NK Group
Suite 4
4 Fred Thomas Drive
Auckland
Phone +64 9 487 0024
Fax +64 9 486 1260
Unbranded Mobile +64 21 643 008
Basic Signature
Dear Potential Customer
This is what your e-mail looks like now.
It may contain text copied and pasted from other
document which has been written in a different font.
No links to drive traffic to your website.
No branding.
Non uniform.
Cheers,
Bruce
NK Group
Suite 4
4 Fred Thomas Drive
Auckland
Phone +64 9 487 0024
Fax +64 9 486 1260
Mobile +64 21 643 008
Embedded Logo
15. The mailPrimer solution:
Dynamic Templates...
Dynamic Text: Name
Dynamic Links: Links
tag can change Dynamic Links: Links
back to home page of Signature:
dependent on sender to specific pages on the
company. Automatically added
website.
if required
Dynamic content field:
Templates can have
many dynamic content
fields which will
Branding automatically select and
management: display text / picture
Font style and size randomly
automatically selected
throughout the
templates
RSS field: RSS data is
automatically picked-up
from blogs and
displayed in template,
linking back to blog
Dynamic Image: Infor
on cross-selling
Staff details
opportunities, pictures,
management:
etc
Correct staff and
company details
automatically selected Our latest offering
and applied
Disclaimer: Added
automatically to each
email sent.
16. Key benefits
• Centralized control of your email communication
• Leveraging of your most important
communication tool: each of your staff is sending
daily 30 emails at least…
• Gather and use the email addresses of everyone
in contact with you
• Assess and refine your marketing message
through tracking of your template links
• Up-sell, cross-sell and communicate to
*everyone* that comes in touch with your
organisation
17. mailPrimer:
a powerful eMarketing solution...
mailPrimer is centrally managed, ensuring a uniform
and consistent brand message across your organization
18. mailPrimer:
a powerful eMarketing solution...
Applies a lightweight and professional looking template
to your outbound email communications
– average of 5kbs per template
20. mailPrimer:
a powerful eMarketing solution...
Automatically personalises the email with the sender's
name and up-to-date contact details – including a relevant
disclaimer
21. mailPrimer:
a powerful eMarketing solution...
Click here to subscribe to our newsletter…
Automatically add banners based upon fields – ie add a
“request to join your enewsletter mailing list to all recipients
not yet registered; or info on new versions of the products
they bought from you, or…
22. mailPrimer:
a powerful eMarketing solution...
mailPrimer requires no end-user installation nor
changes in the way they send and receive emails
23. mailPrimer:
a powerful eMarketing solution...
mailPrimer runs either on our servers or your own.
Nothing to install, nothing to download…
24. mailPrimer:
a powerful eMarketing solution...
mailPrimer is transparent to firewalls and spam filters, and self
adapts to the recipient’s environment…
25. mailPrimer:
a powerful eMarketing solution...
mailPrimer is compatible with all email applications, across
all platforms, operating systems and devices
26. Optimized email Delivery
mailPrimer is using a unique 4 step process which will ensure the
automatically deliver of emails in either plain text or varying
levels of HTML, depending on the capabilities of the recipient’s
email client. When an email has multiple recipients, each
recipient will receive the right format…
27. Multiple Templates
mailPrimer allows true audience segmentation through
supporting multiple templates per user / group or users
or even business unit, providing relevant content for each
trading name or department in your company.
28. mailPrimer:
a powerful eMarketing solution...
Includes cross-selling dynamic links to your own, or
another party’s website or both
29. Click-through Reports
mailPrimer offers detailed click-through (metric) reports
directly to your inbox, allowing you to easily monitor the
response rate for your dynamic links.
31. mailPrimer:
a powerful eMarketing solution...
quot;We love priming our emails - it has helped create a
consistent look and feel right throughout all our external
communications. That's really important for us as
Wellington's tourism marketing agency. We have had lots
of great feedback from the industry, too, which is
pleasing.quot;
Kate Clode / Online & IT Manager Positively Wellington
32. mailPrimer:
a powerful eMarketing solution...
quot;We have had totally positive feedback since day 1 using
our mailPrimer templates - with our two key customer
groups consistently complimenting us on our vibrant,
smart, 'stand-out from all the rest' email communication.
It’s all about being noticedquot;
- Jane Kennelly / Director Frog Recruitment
