The Role Of Information System To Increase Sales And Footfalls In The Retail Out-Lets Situated In Modern Malls In Agra Delhi & Gurgaon
THEMES :1.TO UNDERSTAND THE INFORMATION TECHNOLOGY ANDINFORMATION SYSTEM .2. TO UNDERSTAND HOW INFORMATION TECHNOLOGYINCREASING SALES IN MODREN MALLS AND RETAILS ANDFOOTFALLS (ATTRACT) CUSTOMER IN BOTH.
INTRODUCTION India and its markets are undergoing a sweeping change.This change is not only in the market structures but also in theway goods are being sold. Gone are the days when a customerwould have to make good with whatever merchandise wasavailable, the price and the delivery mode prevalent in thosetimes and finally the value for money that he is given. Todaymarkets and their processes are more flexible in all aspects.The new Snow-white market places have started to replace thetraditional bazaar – kind of dwarfed tiny corner kirana shop(Grocery shop). Be it the supply chain or the point of purchaseexperience, markets and marketers are deriving sustainablecompetitive edge based on flexibility.
INFORMATION TECHNOLOGY & INFORMATION SYSTEM Why study information system and information technology?Thats the same as asking why anyone should studyaccounting, finance, operations management, marketing,human resource management, or any other major businessfunction. Information systems and technologies are a vitalcomponent of successful businesses and organizations. Theythus constitute an essential field of study in businessadministration and management.
• Information technologies, including Internet-based information systems, are playing a vital and expanding role in business, Information technology can help all kinds of businesses improve the efficiency and effectiveness of their business processes, managerial decision making, and workgroup collaboration, thus strengthening their competitive positions in a rapidly changing marketplace. This is true whether information technology is used to support product development teams, customer support processes, electronic commerce transactions, or any other business activity. Internet-based information technologies and systems have become a necessary ingredient for business success in todays dynamic global environment.
What is an Information System? An information system (IS) can be any organizedcombination of people, hardware, software, communicationsnetworks, and data resources that stores and retrieves,transforms, and disseminates information in an organization.People have relied on information systems to communicate witheach other using a variety of physical devices (hardware),information processing instructions and procedure (software),communications channels (networks), and stored data (data resources) since the dawn of civilization.
Examples Of information systemInformation system resources: Hardware SoftwarePeople Resources Resources Resources Specialists- Machines - Programs- Data Resources system Computers operating Network Resources Video monitors, Product analysts , system descriptions Communications Optical programs, Media , Software scanners, Customer Developers, records, Communication Plastic cards processors employee files,
Information Technologies: Business professionals rely on a variety of informationsystems that use various information technologies (IT). Whilethe terms information system and information technology aresometimes used interchangeably, they are two distinct concept.The term information system describes all of the componentsand resources necessary to deliver its information and functionsto the organization. In contrast, the term information technologyrefers to the various hardware components necessary for thesystem to operate. In theory, an information store its data.
Types of Information Systems: Conceptually, the applications of information systemsthat are implemented in todays business world can beclassified in several different ways. For example, several typesof information systems can be classified as either operations ormanagement information systems. This can be illustrated under.
Operations and Management Classification of Information System. Information System Support Operations Management Support of Business Support Support ManagerialOperations System System Decision makingTransaction Process Enterprise Management Decision ExecutiveProcessing Control Collaboration Information Information Systems Support Systems Systems Systems Systems Systems Processing Control of Team and Prespecified Interactive Information Business Industrial Workgroup Reporting for Decision TailoredTransactions Processes Collaboration Managers Support Executives
The Fundamental Roles of IS in Business: There are three fundamental reasons for all businessapplications of information technology. They are found in the three vital roles information systems canperform for a business enterprise.Support of its business processes and operations.Support of decision making by its employees and managers.Support of its strategies for competitive advantage.The three major roles of the business applications ofinformation systems. Information systems provide anorganization with support for business process and operations,decision making, and competitive advantage.
2- HOW INFORMATION TECHNOLOGY CAN INCREASE SALES IN MODREN MALLS AND RETAIL AND FOOTFALLS (ATTRACT) CUSTOMER IN BOTH. (India )
Let us look at the current market position of the Indian malls.The number of shopping malls, which were virtually non-existent in India till five years ago, now stands at about 300.Many more are in the pipeline and will soon be a part of theorganized retail segment in country (India).India is at present a fast growing economy and is attractingconsiderable amount of interest in its retail sector which is tillnow still in its nascentstages. Shopping malls are a relatively new phenomenon inIndia and seem to be linked to the growing middle class andincreasing interest in the west.
Marketing and sales promotion campaignsWhen sales campaigns are prepared, promoted items must bechosen very carefully.The main goal of a campaign is to attract customers to visitMalls & retail centre and buy more than they usually do.Therefore, we must choose the right items and offer the rightprices or other conditions. Margins on promoted items areusually cut, therefore, additional non-promoted items withhigher margins should be sold together with promoted items.
Segmentation of customersAs mentioned inmore than 70% of sales to end consumers are personalized with the Merkurloyalty card called “Merkur Card of Trust”.This data enables us to answer the following question:What did consumers who :bought item (group) X in period 1, buy in period 2? If we identify customerswho bought item X today, we can anticipate what they will buy, for instance, in next three months, andwe can advertise them the right products. A typical example is We analyzedloyalty card holders who bought ceramic tiles in the period from April toJune 2008. we can see product groups which were bought by the same cardholders in the period from July to November 2008.They bought different bathroomand kitchen accessories and central heating elements. It would be veryuseful, targeted marketing
campaign for this specific group of customers in July 2008and promoted these products. There are many otherpossibilitiesand opportunities in Merkur to use loyalty card-basedmarket basket analyses as a support tool for directmarketing campaigns by the use of information technologyMerkur usually organizes non-targeted common campaigns,in which the majority of Indian households are included.But lately Merkur also started to implement direct marketingmethods and therefore an effective data warehouse andbusiness intelligence system is essential.
SUGGESTION1. The fundamental rule of marketing is that the customer must be kept aware all developments may it be in system or in products. For this we need a well planed strategy which focus only and only the locals. It should be taken care of that the people are made aware in their language which makes it easy for them to grasp.2. It should be arranged that the people are getting appropriate treatment at the reception which makes them comfortable. Very big , large beautifully decorated huge malls sometimes creates a distraction effect for low profile people,• 3. If possible the people should be guided educated and or helped in understanding the working of newly developed mall system,• 4. Sale plan should be according to the local needs and not on National basis specially in a country like India where multi culture diversified nature people live.• 5. People should be provided with what they require at right time right place and at right price and in right quantity which strengthens the bonding.
So now we can say the information technology it very important to usein market and non-market also there are many tactics to makecustomer footfalls in modern malls and retails to increase sales asshortly pointed :1. Merkur Card and food card etc.2. The tools of technology which one is very use full like cod readersetc.3. Computers4. Camera system5. Most important Internet: E-mails and e-sites etc, Which is connectus to know what are the demand of outer space.6. Highlighting system to attract customers.7. Electronic boarders for information and also for pricing system.8. Electronic Advertising systems.9. The tactics for discount system, like software’s10.The order hand machines its useful usually in restaurant etc.And many more things its used for the same aim .like B2B