This is my research coursework for my Media Studies A2 course

1. INDIE
TARA RENDELL

2. AVIATION – THE LAST SHADOW
PUPPETS
The opening sequence of
this music video explains
the situation automatically
which shows a bride crying,
this suggests that it’s a
wedding that has ended up
going sour. The band itself
appeals to teens to young
adults and this video allows
the audience to engage and
understand. Another
reason why it might appeal
to this audience category is
because marriage is
something that is special to
the women audience.

3. AVIATION – THE LAST SHADOW
PUPPETS
The setting used shows
that its for the younger
generation due to the
seaside/beach being linked
to childhood and holidays
with the family. The use of
character being a wealthy
father who is the ‘bad’
character in the video
plays as a stereotype and
countertype in the views of
the audience profile. The
audience have ideals in
which they want to achieve
in the future which can be
what appeals them to this
video.

4. AVIATION – THE LAST SHADOW
PUPPETS
A variety of camera shots
that are used in the video
are very urban and
modern. Pan shots that
are used throughout the
video gives a sense of
realism and feeling from
the video. The shot shown
in the picture, being a
mid-shot, suggests that
the male character has
the power which is
something that may
appeal to the audience
due to the desire to have
a strong male role model.

5. AVIATION – THE LAST SHADOW
PUPPETS
On the video, there
seems to be some
contrast in colours almost
a filter, this could
represent an invitation to
the audience age group
due to the knowledge of
technology. Also, the
video attracts the
audience as the bands
main singers are in it
which may be the reason
why some audience
viewers watch it, and
they are relating the sand
to something that may
have occurred as a child.
Also, its different and
contrasts with the song.

6. AVIATION – THE LAST SHADOW
PUPPETS
The clothing that is used
throughout the video
attracts the younger
audience as they were
more likely to wear it
compared to an older
audience. The scene that is
being shown suggests that
it is more for the younger
audience because they are
more aware of the society
and behaviour,
furthermore they have the
ability to understand
emotions of the video
better than a different
audience.

7. AVIATION – THE LAST SHADOW
PUPPETS
This shot is a shallow
focus which shows that
the male is in the
foreground and in focus
while the ‘bride’ is
running away and the
view is in the
background, this
suggests that although
you think things are
going to work, they wont
necessarily work out the
way you would like. This
appeals to the audience
as the ending is
unpredictable and
makes the audience
question the video.

8. AVIATION – THE LAST SHADOW
PUPPETS
This video fits to the indie genre as they are a quirky and relatively new band
who are exploring their audiences to fit with their music. I like the realism of
their video and the pan shots throughout the video make it possible to
understand the emotions that are being given. One thing I dislike about this is
that there is not much editing which gives the video a lack of energy.

9. BORN TO DIE – LANA DEL REY
The opening of this song
shows painting on the
walls and ceilings which
then tilts down to the
artist, this use of scenery
is useful to attract the
audience due to the
desire to be successful
and aspire to the artist.
The artists music is
primarily based at the
youth culture due to the
realistic videos and the
understanding from their
view.

10. BORN TO DIE – LANA DEL REY
The lighting used suggests
a sense of tension and
dark relationship which
occurs from this long shot.
The youth who is the main
audience viewers can
relate to the dream
relationship and that age
and this video is
something that they
would want to be when
they are older. Similarly its
appropriate to the older
youth generation who can
relate first hand to the
situation which is shown
by the photo.

11. BORN TO DIE – LANA DEL REY
The use of props is very
important in this shot
and it’s something that
the youth are aware of
and have knowledge
about. This shot
especially attracts the
young adult audience as
they are viewing
something that they
cannot relate to first
hand but can understand
the meaning and the
representation of ‘the
bad boy’ this could also
show an everyday
scenario which occurs in
school.

12. BORN TO DIE – LANA DEL REY
Within this scene the
lighting and editing
complement each other.
This convention works well
to explain love within a
story and how it can be
unwanted and forced. The
youth will be attracted to
this video due to the
realism and the ability to
understand to action which
is occurring. Another
reason is that the editing
draws the attention as its
clever and not what they
expect.

13. BORN TO DIE – LANA DEL REY
The use of scenery
within this shot shows
the depth in which the
story can go and
represents that there are
things hidden and kept
secret that only they
know. Another
representation is that
life is fast pace and
needs to be taken
second by second, this is
represented by the car.
Youth can relate to this
as they have a fast pace
life and want to slow
down and enjoy the ride.

14. BORN TO DIE – LANA DEL REY
The long shot which is used
here, lacks mundane
realism however leers the
audience into viewing more
as they want to see what
happens. The white dress
in the black area suggests a
heavenly or innocent figure
which is trapped within a
hell or a hole… something
too deep which they cant
get out of (a relationship?).
Youth culture really follow
this sort of video due to the
storyline is something that
is easy to understand and
allows the audience to feel
what the artist is feeling.

15. BORN TO DIE – LANA DEL REY
Lana Del Rey’s music fits perfectly into the indie genre due to the emotion and
relatable aspects in which youth can understand. It also has that unique and
edgy sense to it which most teenagers like as it’s a trend. The editing and
lighting that is used in the video is really clever and represents ideas that may
have been over looked in other videos. Something I dislike about the video is
the lack of camera shots, although there are a few they tend to repeat shots in a
different scene which tends to lose the emotion slightly.

16. REPTILIA – THE STROKES
This shot is a close up of
a neck of a guitar, this
shot is appropriate for
the song because its all
about the music rather
than a story. Youth
audience that like music
may find this
appropriate for them as
the band focuses on the
music rather than the
small stuff and a large
and popular video. This
would attract a sub-
category of youth as its
not the ones that are
attracted for the video.

17. REPTILIA – THE STROKES
This shot is a close up
again but of the lead
singer face. This can be
intimidating as during this
scene, the singer doesn’t
break eye contact. The
colour of the wallpaper
behind him can his views
and opinions on subjects
that are being mention, or
it could be in contrast to
the male in order for him
to stand out more. This
music video attracts the
audience as they can
watch the band perform
professionally but
realistically.

18. REPTILIA – THE STROKES
This shot allows the
audience to view each
area of the band, the
product placement and a
popular youth brand
which is shown
introduces a new
audience that would like
to view the video. The
audience would increase
in size due to the
popularity of the shoes,
and if they are in the
video they will more likely
appeal to the genre of
song in the future.

19. REPTILIA – THE STROKES
Colour is used effectively
in this shot as the bright
colours used grabs your
attention and makes you
watch it to see what it
was. This scene is used to
interest audiences that
may not normally be
interested, to place
instruments that may
fascinate the audience can
cause the audience to
become larger due to
popularity of the music
video therefore the music.

20. REPTILIA – THE STROKES
The editing used is very
basic however, was very
popular in the time it
was made. Split screen
engages the audience
into watching the video
as it shows a variety of
shots. The youth would
watch this video as the
colours are appropriate
to the youth and the
band are a older but
similar age so therefore
is more attractive for
the youth.

21. The strokes manage to capture the real genre of indie however in a
different way to other videos. The use of just close ups and the band
represent the reality and the difference they are compared to other
genres. The audience can watch and engage in it due to the ability to
show some difference compared to other videos within the same
genre. I like the fact the coloured background is blue and is basic which
makes all the attention about the band and music rather than the
video.
REPTILIA – THE STROKES

22. DONT LOOK BACK INTO THE SUN
– THE LIBERTINES
The band uses London as
the prime location to film,
this can engage the
audience of teens to
young adults because they
live in the area and are
more likely to go and view
the city. This fits with the
indie genre because it is
unique and isn’t the usual
video that occurs for this
type of band.

23. DONT LOOK BACK INTO THE SUN
– THE LIBERTINES
The use of switching
between a planned
London visit with a
concert shows diversity in
which the band can
change and become
appropriate to any type of
audience. This video fits
the genre of indie
because it shows the
independence of the
band and how they can
become as popular as
they are now. It also
shows the diversity of the
band.

24. DONT LOOK BACK INTO THE SUN
– THE LIBERTINES
The location of this
represents the age of the
band that also attracts the
audience. The area they are
in is an urban layout with a
young attraction to the shop.
Also, the lighting used also
allows the younger audience
to relate as the shops they
attend. This video supports
the indie genre because its
aimed at the younger
audience which will be more
aware of the indie culture to
the older generation.

25. DONT LOOK BACK INTO THE SUN
– THE LIBERTINES
The colours used
automatically think of
danger or love but the
colour red is represented a
rebellion and not to follow
the norms of life. This
follows the indie genre due
to the followings it causes
the audience to do and
experience. This video
does engage the audience
because it doesn’t follow
the rules and shows that
everyone can be somewhat
rebellious and defy the
rules put in place.

26. DONT LOOK BACK INTO THE SUN
– THE LIBERTINES
The camera shot used is
normal for a indie video as
it is seen as a change from
the normal pop videos,
something slightly out
there and rare in the pop
culture. This extreme close
up engages the audience
because its different and
can be represented
differently from different
perceptions. As the eye is
the main singer from the
band it also means that
people engage as they
want to see the band and
how they perform and be
as everyday people.

27. DONT LOOK BACK INTO THE SUN
– THE LIBERTINES
This mid-shot shows the
diversity of the band as the
location is in a street which
can become a
representation of
individuality and the use of
different characters
throughout the video
shows that the band is
respectful and a friendly
band. This video suits the
genre well as it shows the
variety and change of the
band. The audience can
engage within the video
because it’s an everyday
situation and is relatable
also, it will influence the
audience to go up to
London and visit.

28. I like this video because it’s a relatable video for the younger
generation and have several meanings which represent things that the
older generation would not understand. I don’t like the layout of the
video as there are only a few concert sections within the video and
preferably I would like to see more.
DONT LOOK BACK INTO THE SUN
– THE LIBERTINES