RockYou is a leading provider of social network applications with over 105 million unique viewers across networks like MySpace and Facebook. It has two main sources of revenue: advertising on its own applications and revenue sharing agreements with other applications through its advertising platform. RockYou is able to target ads to users with a high degree of granularity and has worked with many large advertisers like Sony, Yahoo, and NBC to promote their brands and applications through ads, application takeovers, and custom integrations on the RockYou network.

1. rock you it’s all you!

3. Source: eBay Investor Presentation, RockYou Disruptive Growth (MM) Uptake in Registered Users Over Time Facebook opens up its Platform for application developers (2)

9. Audience Skew heavily to teen and young adult women—brand influencers

26. Advertising Units Cross-sell Banner

27. Advertising Opportunities Application Promotion Branded Ad Takeover/ Skins Application Integration Customization / Integration Types of Ads Less More

28. Case Example 1: Branded Ad Advertised Sony’s 30 Days of Night on RockYou’s Vampires application: g enerated 59k sweepstake entries

29. Case Example 2: App Promotion Advised Acuvue team on viral flow of Wink application, then promoted the application on RockYou network— 200 installs grew to 100K users in a few weeks . 646x60 Ad

30. Case Example 3: App Promotion Worked closely with Yahoo on the relaunch of Yahoo Music Videos on FB. After viral tuning—consultation on application flow and design—and cross promotion on the RockYou ad network, the app grew to 1.5M+ users : Other clients include: - NBC - ABC - IAC - Expedia - ESPN - Neutrogena - Coke/Sprite

31. Case Example 4: App Takeover Promotion surpassed expectations of interactive engagement w/ the brand: Goal: 10K contest registrations Actual: 1M registrations Signed Sony Pictures to advertise Resident Evil on RockYou’s Zombies application.

33. Rich Media Works RockYou has partnered with leading rich media provider, Pointroll, to build a custom rich media ad format with material CTR and $6CPM.

34. Blue-Chip Advertisers