This document discusses the use of social media and its impact on corporate commerce. It identifies pros and cons of social media sites like Blogger, Digg, Facebook, Flickr, Metacafe, Twitter, and YouTube. It then recommends Facebook as the best site to launch a new game called Master Dynasty. It also discusses how social media can help build brands, reach target audiences, show customers companies are human, and give people reasons to buy products by improving commerce based on customer comments.

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This document of HUM 176 Week 5 Discussion Questions
consists of: DQ1: In this week
General Questions - General General Questions
Title
Examining the Use of Social Media and Its Impact on
Corporate Commerce
Assessment A, Part One - Evaluating the Pros and Cons of
Different Social Media Sites
Identify the pros and cons for each site.
Blogger Con: Security - possible transmission of
untrustworthy links
Blogger Pro: Ability to filter comments via an approval
mechanism
Blogger Pro: Ability to filter comments via an approval
mechanism
Blogger Pro: Mass customization - widespread use among
target audience
Blogger Pro: Ability to receive instant feedback from product
demographics
Blogger Pro: Mass customization - widespread use among
target audience
Digg Con: Security - possible transmission of untrustworthy
links
Digg Con: Limited visual presentation of product
Digg Pro: Ability to incorporate elements of other social
media sites

2. Digg Pro: Media convergence - showing text, screen shots,
videos
Facebook Con: Security - possible transmission of
untrustworthy links
Facebook Pro: Ability to incorporate elements of other social
media sites
Facebook Pro: Instant communication to large groups
Facebook Pro: Mobility - viewing on a cell photo adds to the
audience
Facebook Pro: Ability to post relevant, up-to-the-minute
news and updates
Facebook Pro: Instant communication to large groups
Facebook Pro: Ability to filter comments via an approval
mechanism
Facebook Pro: Media convergence - showing text, screen
shots, videos
Facebook Pro: Ability to receive instant feedback from
product demographics
Flickr Con: Not relevant to the niche audience
Flickr Con: Limited visual presentation of product
Flickr Pro: Ability to post relevant, up-to-the-minute news
and updates
Flickr Pro: Limited access from target audience
Flickr Pro: Ability to create a community
Flickr Pro: Ability to incorporate elements of other social
media sites
Flickr Pro: Media convergence - showing text, screen shots,
videos
Flickr Pro: Ability to receive instant feedback from product
demographics
Flickr Pro: Mass customization - widespread use among

3. target audience
Metacafe Con: Not a good way to build buzz in the beginning
Metacafe Con: Limited visual presentation of product
Metacafe Pro: Ability to receive instant feedback from
product demographics
Metacafe Pro: Ability to receive instant feedback from
product demographics
Twitter Con: Character Limits
Twitter Con: Too much information - public disclosure
Twitter Pro: Instant communication to large groups
Twitter Pro: Mobility - viewing on a cell photo adds to the
audience
Twitter Pro: Ability to post relevant, up-to-the-minute news
and updates
Twitter Pro: Ability to create a community
Twitter Pro: Ability to receive instant feedback from product
demographics
Twitter Pro: Mass customization - widespread use among
target audience
YouTube Con: Security - possible transmission of
untrustworthy links
YouTube Pro: Instant communication to large groups
YouTube Pro: Mass customization - widespread use among
target audience
YouTube Pro: Media convergence - showing text, screen
shots, videos
YouTube Pro: Ability to receive instant feedback from
product demographics
YouTube Pro: Ability to receive instant feedback from
product demographics

4. Assessment A, Part Two - Examining the Use of Social Media
and its Impact on Corporate Commerce
Recommend which social media site Master Dynasty should
be launched on.
Hi AJ, I would choose Facebook to launch the game. With all
the benefits it brings will be our best choice.
Assessment B - Examining the Use of Social Media and its
Impact on Corporate Commerce
How can social media sites help us build our brand?
It can help us by targeting many people at the same time in a
faster way. It can also help us reducing cost in marketing.
How can we best reach our target audience?
Social media sites gives you the opportunity to reach to
target market and audience, allowing to connect with people
who have some interest
How can it help our corporate commerce to show our
audience that we're human beings?
It can help us by letting costumer spread their experiences
even positives or negative. That shows we are human
beings.
How does social media help give people a reason to buy from
us?
Making comparission from different kinds of products in the
same level, with a good advertising project they will buy from
us.
How can we use customer comments to improve our

5. corporate commerce?
Depending on the site we can only shows the positive
expereince from costumer in order to improve our
commerce.
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