Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social App Dev 101: Elements of Style (Jia Shen)

18,502 views

Published on

Jia Shen's presentation on Social App Development from Graphing Social Patterns West 2008

Published in: Business, Technology
  • can direct copy link Create DOWNLOAD for free Kindle ===zequnrerstrop.icu0244607842-NudeArt-Style-101-.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes.........ACCESS WEBSITE Over for All Ebooks ..... (Unlimited) ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • thanks for sharing!!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social App Dev 101: Elements of Style (Jia Shen)

  1. rock you it’s all you!
  2. RockYou is the leading provider of social network applications <ul><li>Invented the Space </li></ul><ul><li>Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..) </li></ul><ul><li>105 Million Uniques </li></ul><ul><li>1.5 Billion Pageviews </li></ul><ul><li>150+Million Widget views a day </li></ul>
  3. Application Development by the numbers <ul><li>Marketing / Validation </li></ul><ul><li>Growth </li></ul><ul><li>Engagement </li></ul>
  4. Application Phases <ul><li>Marketing / Validation </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Messaging </li></ul></ul><ul><ul><li>Channels </li></ul></ul>
  5. Application Verticals <ul><li>Channel – Superwall, HugMe </li></ul><ul><li>Content – Flixster, iLike, Watercooler </li></ul><ul><li>Quiz – Likeness, Flixster, Compare Ppl </li></ul><ul><li>Games – Zombies, FluffFriends, SpeedRacer </li></ul><ul><li>Gifts – Grow-a-gift, Free Gifts </li></ul><ul><li>Self Expression – Cities I’ve Visitied, Bumper Sticker </li></ul>
  6. Audience Skew heavily to teen and young adult women—brand influencers
  7. Facebook Channels <ul><li>News Feed </li></ul><ul><li>Notifications </li></ul><ul><li>Email </li></ul><ul><li>Profile </li></ul><ul><li>Invites </li></ul><ul><li>Profile Action </li></ul><ul><li>Non-user pages </li></ul><ul><li>Profile Action </li></ul>
  8. Messaging <ul><li>What are the call to actions </li></ul>
  9. Application Phases <ul><li>Growth </li></ul><ul><ul><li>Break viral barrier </li></ul></ul><ul><ul><li>Tune growth (Install vs uninstall) </li></ul></ul>
  10. Viral Multiplier <ul><li>App grows without promotion </li></ul><ul><li>1 user causes at least 1 user to install </li></ul>
  11. Tuning <ul><li>Track everything. Graph it, trend it. </li></ul><ul><li>Notification / Invite Allocations </li></ul><ul><li>Notification spam blocking </li></ul>
  12. Application Phases <ul><li>Engagement </li></ul><ul><ul><li>Saturated social circles </li></ul></ul><ul><ul><li>Tune for experience </li></ul></ul>
  13. Virality vs Engagement <ul><li>Virality </li></ul><ul><ul><li>Grow outside of core group of users </li></ul></ul><ul><ul><li>Get users to spread to others </li></ul></ul><ul><ul><li>Don’t hurt user experience </li></ul></ul>
  14. Virality vs Engagement <ul><li>Engagement </li></ul><ul><ul><li>Build user experience </li></ul></ul><ul><ul><li>Increase pageviews and loyalty </li></ul></ul><ul><ul><li>Build stickiness </li></ul></ul><ul><ul><li>Continue growth </li></ul></ul><ul><ul><li>Prevent uninstalls </li></ul></ul><ul><ul><li>Monetize (use Rockyou!) </li></ul></ul>
  15. Facebook Channels <ul><li>News Feed </li></ul><ul><li>Notifications </li></ul><ul><li>Email </li></ul><ul><li>Profile </li></ul><ul><li>Invites </li></ul><ul><li>Profile Action </li></ul><ul><li>Non-user pages </li></ul><ul><li>Profile Action </li></ul>
  16. Open Social What’s a Platform <ul><li>Ability to Add Functionality </li></ul><ul><li>Distribution </li></ul><ul><li>Monetization </li></ul>
  17. The Open Social Challenge <ul><li>Different audience </li></ul><ul><ul><li>Huge audience! </li></ul></ul><ul><ul><li>Promiscuity factor </li></ul></ul><ul><li>Different use model </li></ul><ul><ul><li>Profile vs News Feed </li></ul></ul><ul><li>Viral channels </li></ul><ul><ul><li>Whats effective? </li></ul></ul><ul><li>Directory </li></ul><ul><ul><li>Not repeatable source of growth </li></ul></ul>
  18. The Networks <ul><li>MySpace </li></ul><ul><ul><li>US (international later) </li></ul></ul><ul><ul><li>In profile </li></ul></ul><ul><li>Orkut </li></ul><ul><ul><li>Brazil, India </li></ul></ul><ul><ul><li>Scrapbook big </li></ul></ul><ul><li>Hi5 </li></ul><ul><ul><li>Spanish speaking </li></ul></ul><ul><ul><li>In profile </li></ul></ul>
  19. Open Social Channels <ul><li>News Feed </li></ul><ul><ul><li>Infancy </li></ul></ul><ul><li>Profile </li></ul><ul><li>Main Page </li></ul><ul><li>Bulletins </li></ul><ul><li>Messaging / Invites (TBD) </li></ul><ul><li>Non-user pages </li></ul><ul><li>A lot in the air </li></ul>
  20. Application Verticals <ul><li>Channel – Superwall, HugMe </li></ul><ul><li>Content – Flixster, iLike, Watercooler </li></ul><ul><li>Quiz – Likeness, Flixster, Compare Ppl </li></ul><ul><li>Games – Zombies, FluffFriends, SpeedRacer </li></ul><ul><li>Gifts – Grow-a-gift, Free Gifts </li></ul><ul><li>Self Expression – Cities I’ve Visitied, Bumper Sticker </li></ul>
  21. What’s the plan? <ul><li>No different than Facebook launch </li></ul><ul><li>Practice agile development </li></ul><ul><li>Focus on demographic </li></ul><ul><li>Whats already there? </li></ul><ul><li>Instrument for virality </li></ul><ul><li>Focus on Apps that aren’t dependent on viral </li></ul>
  22. <ul><li>The End </li></ul>
  23. Facebook Demo Quantcast
  24. MySpace Info Quantcast
  25. Additional Characteristics <ul><li>Development Cost </li></ul><ul><li>Maintenance </li></ul><ul><li>Stickiness </li></ul><ul><li>Openness </li></ul>

×