MySpace and their OpenID

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MySpace and their OpenID

  1. 1. How to Power Your Site With the Social Web <ul><li>October 2008 </li></ul>
  2. 2. What Makes Me “Me”?
  3. 3. <ul><li>What I Say About Me </li></ul>profile
  4. 4. <ul><li>What Others Say About Me </li></ul>reputation
  5. 5. <ul><li>What I Do </li></ul>activity
  6. 6. <ul><li>Who I Know </li></ul>social graph
  7. 7. <ul><li>What I Create </li></ul>content
  8. 8. <ul><li>Where I Can Go </li></ul>authentication
  9. 9. The Web Identity activity profile social graph reputation authentication content
  10. 10. The Old World Social Networks Social Sites
  11. 11. The Old World <ul><li>The Lonely Social Network </li></ul>
  12. 12. The New World Open Identity
  13. 13. The New World <ul><li>The Social Social Network </li></ul>
  14. 14. The Goal?
  15. 15. Make Life Simpler
  16. 16. Tapping Into Identity Standards
  17. 17. The Identity Standards activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg, Attribute Exchange reputation MicroID social graph OpenSocial, XFN, FOAF, PortableContacts authentication OAuth, OpenID content XSPF, EXIF, etc…
  18. 18. Why This Matters to You
  19. 20. User Acquisition Lower the barrier to entry
  20. 21. Retention You become both complementary and indispensable
  21. 22. Traffic <ul><li>Make your site and service a fulcrum </li></ul>
  22. 23. Monetization Gain valuable insights into your user base by allowing them to easily plug in
  23. 24. Why This Matters
  24. 25. The Platforms…
  25. 26. Social Platforms Your Site
  26. 27. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
  27. 28. Social Windows
  28. 29. The Other Platform…
  29. 30. the web!
  30. 31. Microformats
  31. 32. Microformats
  32. 33. Microformats
  33. 34. Microformats hCal hCard XFN hReview And more!
  34. 35. Closing Thoughts
  35. 36. The Impact <ul><ul><li>The web is becoming an increasingly open and social place, and standards can power social functionality </li></ul></ul><ul><ul><li>Now you don't have to reinvent the wheel when looking to provide new features </li></ul></ul><ul><ul><li>You can not only utilize existing social platforms like MySpace Data Availability, but also tap into existing semantic information </li></ul></ul><ul><ul><li>It is important to understand this distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem </li></ul></ul>
  36. 37. Questions?
  37. 38. Contact: Max Engel: mengel@myspace.com

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