Goal Vs Objective ▪ Why don’t most people set Goals/Why Goals fail. ▪ Importance of Goals setting. ▪ How to set goals/objectives ▪ Setting Smart Goals ▪ Goals setting criteria ▪ Goals Benefits/Pitfalls

1. Setting SMART
Goals and Objectives
Dr. Hassan Mostafa
Reyada Pro GM and Founder
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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2. Speaker Bio
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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Dr. Hassan Mostafa Mohamed
Reyada Pro Experts Owner & General Manager for Pharmaceuticals, Biotechnology, healthcare services &
Quality fields
•An entrepreneurial and growth-driven executive with more than 25 years of experience in Pharmaceutical,
Biotechnology, Medical Devices, Cosmetics and Healthcare facilities and Quality Issues.
•Occupy several Senior mgmt. position @ MENA, Tbilisi – Georgia & London; such as; QA Director – Egypt ,
Quality Director @ MAD for Pharmaceuticals–Saudi Arabia, TQM – Saudi Arabia , Chief Quality
Director/Consultant @ AlJedaani Group – Saudi Arabia, and Managing Director for Breakanopharma plant @
Tbilisi – Georgia.
•Global certified Expert Consultant, certified Lead Auditor, & certified Proficient Trainer in the Middle
East and North Africa [MENA] at pharmaceutical, biotechnology, medical devices, Food industries, healthcare
hospitals: in Egypt, Dubai , Saudi Arabia, Sudan, London & Tbilisi – Georgia for Clean room Technology, Risk
Management Assessment, Environmental Analysis, Qualification & Validation, HVAC system, Water system,
Supply Chain, Drug CTD/eCTD, GMP, GCP, GDP, Process Validation, Cleaning Validation , Sterile
manufacturing, Regulatory affairs of Medical devices as per FDA/EU/GCC/KSA and UAE, total QMS, ISO
systems such as: LAB. Accreditation System ISO 17025, , HACCP/ISO 22000, ISO QMS, ISO EMS, ISO
OHSAS, strategic management, problem solving, Quality Tools, lean and Six sigma, personnel skills, …etc.
•Accredited GMP Lead Assessor –Smart Sweden Academy/ Qualitas International Certification (QIC).
•Arab Quality Maker Proficient Consultant, Expert and proficient trainer at Sweden and MENA
•TQMD-AUC, Certified CQM/OE from ASQ/USA & AUC, SSBB-ASQ/ASI, BPMA from HASSO Plattner
Institute – Germany, PM/ Egypt, certified Lead Auditor from IRCA & QIC of QMS, EMS, HACCP, ISO 22000,
ISO 22716 & 45001.
•Lead and supervise many pharmaceutical plants, Drug Research labs, Drugs, cosmetics and Medical
Devices whole distributor, group healthcare hospitals @ the Middle East and North Africa [MENA], London &
Georgia till getting Marketing Authorization Holder and relevant certification.

3. ▪ Goal Vs Objective
▪ Why don’t most people set Goals/Why Goals fail.
▪ Importance of Goals setting.
▪ How to set goals/objectives
▪ Setting Smart Goals
▪ Goals setting criteria
▪ Goals Benefits/Pitfalls
Agenda
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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4. ▪ Goal Vs Objective
Agenda
7/25/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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5. Goals
• General
• Intangible
• Broad
• Abstract
• Strategic – long-range direction,
set by top executives
Objectives
• Specific
• Measurable
• Narrow
• Concrete
• Tactical – short-range, set by
mangers to accomplish goals
• Although the terms “goals” and “objectives” are often used
interchangeably, there is a difference between them:
Goals vs. Objectives
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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6. Goals and Objectives
Goal
Objective One
Objective Two
Objective Three
• Maintain a clear connection between your goals and objectives.
• To articulate your theory of goal attainment.
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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7. ▪ Why don’t most people set Goals?
Agenda
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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8. ➢ A pessimistic attitude:
▪ Always seeing the pitfalls rather than the possibilities
➢ Fear of failure:
▪ What if I don’t make it?
▪ People feel subconsciously that if they don’t set goals and if
they don’t make it, then they haven’t failed. But they are
failures to begin with.
Why don’t more people set goals?
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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9. ➢ A lack of ambition:
▪ A result of our value system.
▪ lack of desire to live a fulfilled
life.
▪ Our limited thinking prevents us
from progress.
Story: Fish & small frying pan.
” Most people never make it in life
because they have a small frying pan.
Why don’t more people set goals?
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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10. ➢ A fear of rejection:
▪ If I don’t make it, what will other people says?
➢ Procrastination:
▪ “Someday, I will set my goals.
” This tie in with a lack of ambition.
➢ Low self-esteem:
▪ Because a person is not internally driven and has no inspiratio
Why don’t more people set goals?
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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11. ➢ Ignorance of the important of goals:
▪ Nobody taught them
▪ They never learned the importance of goal setting.
➢ A lack of knowledge about goal-setting:
▪ People don’t know the mechanics of setting goals.
▪ They need a step by-step guide so that they can follow
a system.
Why don’t more people set goals?
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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12. ▪ Why Goals fail.
Agenda
7/25/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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13. ➢ The goal was not written down.
➢ Rewards for achieving the goals
were not given.
➢ The goal was unrealistic or not
specific enough.
➢ The goal is not really believable
or little commitment exists.
➢ Keep changing or switching
goals with the weather
Why Goals Fail
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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14. ➢ The person who set the goal
has not told anyone else for
added accountability, help and
support.
➢ The goal was not incorporated
into a realistic plan that
includes measurements,
timelines and resources.
Why Goals Fail
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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15. ▪ Why set Goals
Agenda
7/25/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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▪ Why set Goals

16. 1. Goals clarify your vision.
2. Goals keep you focused.
3. Goals are motivators.
4. Goals provide built-in benchmarks.
5. Goals can make you more resilient.
6. Goals improve your sales approach.
7. Goals make you accountable to yourself.
8. Goals compel you to achieve your potential.
9. Goals enable you to document your progress.
10. Goals allow you to refine your strengths and strengthen your
weaknesses.
Why set Goals ?
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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17. ▪ Importance of
Goals setting.
Agenda
7/25/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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18. ▪ Planning is the most important
management function.
“Failing to plan is planning to fail”
▪ Setting goals & objectives is important
because it is the first & most critical
step in a company’s planning process.
Importance of Setting Goals & Objectives
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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19. ▪ How to set
goals/objectives
Agenda
7/25/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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20. ▪ Top management establishes corporate goals each year and
for the next 3-5 years as part of the company’s strategic
plan.
▪ Individual managers use these goals to set their
departmental objectives, their own objectives, & their
employee’s individual objectives. [Under our Management by Objectives (MBO) process]
▪ Evaluate quality of performance of managers & employees
based primarily on their accomplishment of these objectives.
How We Set Goals & Objectives
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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21. ▪ Setting Smart Goals
Agenda
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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22. Setting Smart Goals
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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23. Setting Smart Goals
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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Readiness level is a combination of
▪ Willingness: confidence amount, commitment, & motivation
demonstrated
▪ Ability: knowledge amount, experience, and skills showed
be person demonstrated for the task

24. Setting Smart Goals
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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Readiness level R =
R4 R3 R2 R1
Abel, Confident,
Willing
Abel, unsure,
able, unwilling
Unable, Willing Unable, unsure

25. Take out a clean sheet of paper, write down a description of
yourself 10 years in the future.
➢ Who are you?
➢ What does your life look like?
➢ What are you doing?
➢ Where?
➢ Who is around you?
Note: Allow yourself to imagine a future in which failure is
impossible, and there are no limits
“Create a vision of who you want to be”
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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Plz answer
the
Questions?

26. Types of Smart Objectives
➢ Process objectives
▪ What you are doing & how you will do it;
▪ Describes participants, interactions and activities
➢ Impact objectives
▪ What the long term implications of your program/activity will be;
▪ Describes the longer term impact on your target audience or
organization
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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27. ➢ Outcome objectives
▪ How you will change attitudes, knowledge or behaviour (short
term);
▪ Describe the degree to which you expect this change
➢ Personal objectives
▪ Personal development is an ideal application for Smarter
objectives.
▪ A valuable formula within which to set and individual measure
performance.
Types of Smart Objectives
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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28. Creating SMART goals
• Specific
• Measurable
• Attainable
• Realistic
• Timely (& Tangible)
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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29. • A specific goal has a much greater chance of being accomplished
than a general goal.
• A general goal would be, “Implement common core state
standards.“
• But a specific goal would say, “Implement one standard
every six weeks, and have two formative and one summative
assessment with it."
Creating specific goals
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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30. • Answer the six "W" questions:
• Who: Who is involved?
• What: What do I want to accomplish?
• Where: Identify a location. (Science Lab)
• When: Establish a time frame. (For second semester)
• Which: Identify requirements and constraints.
• Why: Specific reasons, purpose or benefits of accomplishing the
goal.
Creating specific goals
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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31. Creating measurable goals
• When you measure your progress,
• you stay on track,
• reach your target dates, and
• experience the excitement of achievement that enhance you to
exert the required effort to reach your goal.
• Establish concrete criteria for measuring progress toward the
attainment of each goal you set.
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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32. Ask questions such as:
• How much?
• How many?
• How will I know?
• when it is accomplished?
Creating measurable goals
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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33. Creating attainable goals
• Figure out ways how you can make them come true.
You need to develop:
• Attitudes,
• Abilities,
• Skills, and
• Financial capacity to reach them.
Result: seeing previously overlooked opportunities become more closer to
your goals achievement.
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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34. Creating attainable goals
You need to:
➢ Plan your steps wisely
➢ Establish a time frame that allows you to carry out those steps.
Goals move closer and become attainable, not because your goals
shrink, but because you grow and expand to match them.
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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35. Creating realistic goals
• A goal must represent an objective toward which you are both
willing and able to work.
• A high goal is frequently easier to reach than a low one because
a low goal exerts low motivational force.
• Some of the hardest jobs you ever accomplished actually seem
easy simply because they were a labor of love.
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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36. Creating realistic goals
Ask questions such as:
• Do I truly believe that it can be accomplished?
• Have I accomplished anything similar in the past?
• Can I identify the conditions that would have to exist to accomplish
this goal?
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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37. Creating timely goals
• When do you want to accomplish your goal? “Someday” won't
work.
• But if you anchor it within a timeframe (“by August 1st”), then
you have already set your unconscious mind into motion to begin
working on the goal.
• A goal should be grounded within a time frame.
• With no time frame tied to it, there is no sense of urgency.
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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38. T can also stand for Tangible
• A goal is tangible when you can experience it with one of the
senses, that is, taste, touch, smell, sight or hearing.
• When your goal is tangible you have a better chance of making it
specific and measurable and thus attainable.
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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39. ▪ Goals setting
criteria
Agenda
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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40. ➢ Defining Goals.
➢ Types of Goals.
➢ Visions.
➢ Non-Targeted Goals.
➢ Why Set Goals.
➢ Goal Setting Techniques.
➢ Achieving Goals.
Understanding Goals
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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To get started you must have set a destination.

41. Understanding it Ourselves
➢ Planning for journey to a GOAL is
surely required.
➢ Actions planned to achieve the
GOAL doesn't end, but modified
on the achievement of it.
➢ GOALS always give birth to NEW
GOALS.
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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42. We all need lots of powerful long
range goals to help us past the
short term obstacles.
Types of GOALS?
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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43. Type Basis
• Object Oriented Goals.
• Financial/Resource Related,
Physical, Career, Social
• Individual Goals/Team Goals.
• Visions.
• Non-Targeted Goals
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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44. Object Oriented Goals
• A goal,
not in
writing,
is simply
a wish.
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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45. Object Classification
• Finance/Resource Object
• Physical Object
• Social Object
• Career Object
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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46. • It's not that I'm
so smart,
it’s just that
I stay with
problems longer.
Albert Einstein
Individual/Team Goal
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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47. Individual Goals
2 Types
– Personal Goals.
– Team Member's Goals.
• Personal Goal
– Weight Reduction Goal
– Wealth Attainment Goal
– Career Making Goal
• Team Member's Goal
– Contributing my part to achieve the
group or team goal
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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48. Team Goal Examples
➢ Project Deadline Attainment.
➢ Getting to a Turnover or Profit.
➢ Reaching the opponent's place
in a defined time.
➢ Admission of a certain number
of students in an educational
institution.
➢ Creating a certain number of
branches of a company.
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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49. What is a Vision
▪ Setting Goals that have not
been achieved earlier.
▪ It may include setting goals
related to current work or
▪ It may talk about setting goals
for entirely a new thing.
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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50. • Lateral Thinking
• Progressiveness
• Extreme Desire
• Innovation Challenge
• Genius like thoughts
Basis of Vision
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Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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51. Open Ended Sentences
➢ I want to be very successful in my life.
➢ Extra-ordinary performance is required by every employee of this
company.
➢ Whatever he does, I just want that he should remain happy.
➢ Grow big.
All above sentences although very often said, do not set any
targets. Let’s classify them as non-targeted goals.
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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52. Semi-targeted goals
➢ I want to be richer than Swami.
(Amount not known, schedule not defined)
➢ I would like to reduce 10 Kgs.
(Target defined, timeframe not defined).
➢ He can succeed only if he learns English.
(succeed in what, in what time frame.)
Note: Continuous practice is required to convert semi-targeted goals
to targeted goals.
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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53. ▪ Goals
Benefits/Pitfalls
Agenda
7/25/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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54. Goal setting benefits
• Facilitates communication with program stakeholders
• Informs on what data should be collected
• Enables effective program management
• Enables government funders to better fulfill PART requirements
• Facilitates the linkage of activities and intended effects/goals
• Enables a focus on evaluation
– Process level (activities)
– Output level
– Outcome level
• Facilitates replication
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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55. Avoid Common Pitfalls
Pitfall:
Too many goals
Limit the number of annual goals to
2 – 5 to ensure focus on the most
important results
Pitfall:
Unclear
accountability
Clarify who is accountable for achieving
the goal—especially important in teams
or where work is highly interrelated
Pitfall:
Unclear expected
results or measures
Clearly describe the qualities or
measures of the expected results to
reduce ambiguity
7/24/2021
Dr. Hassan Mostafa, Reyadapro Co. GM &
Founder
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56. “Setting SMART-WAY-U- Goals is the only way to success”
Dr. Hassan Mostafa – Reyadapro GM & Founder
7/24/2021 Dr. Hassan Mostafa, Reyadapro Co. GM & Founder 56