Chris Dobson, Membership Chair of Retail Design Institute Hong Kong / Managing Director of Imagination (Asia) introduces attendees of Retail Asia Expo to the newly launched Hong Kong Chapter. The presentation discusses what's 'Shaping the Future Retail Experience' in the region and how our the Chapter aims to "shape the future of retail design across Asia through creativity, insight and partnership".

1. Rbq^fi=abpfdk=fkpqfqrqb
Rbq^fi fk=Rbslirqflk^Rv=qfjbp
NRqe grkb=OMNSI=elkd=hlkdI=eh `e^mqbR

2. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ OaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

3. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ PaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
êÉîçäìíáçå
LˌêɛîəˈäìːʃəåL
~ Ñ~ê=êÉ~ÅÜáåÖ ~åÇ Çê~ëíáÅ ÅÜ~åÖÉI Éëé áå áÇÉ~ëI ãÉíÜçÇëI ÉíÅ
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

4. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ QaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
Q RÉîçäìíáçå~êó=bñéÉêáÉåÅÉ=qêÉåÇë
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

5. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ RaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
NF=qÜÉ=fåíÉêåÉí=çÑ=qÜáåÖë
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

6. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ SaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

7. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ TaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

8. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ UaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
OF=aáÖáí~ä=`çããÉêÅÉ=
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

9. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ VaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

10. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NMaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

11. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NNaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

12. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NOaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
PF=qÜÉ=bñéÉêáÉåÅÉ=bÅçåçãó
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

13. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NPaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

14. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NQaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

15. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NRaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

16. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NSaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
QF=içó~äíó=C=båÖ~ÖÉãÉåí
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

17. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NTaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
NOJNRB=çÑ=ÅìëíçãÉêë=~êÉ=äçó~ä=íç=~=ëáåÖäÉ=
êÉí~áäÉêI=Äìí=íÜçëÉ=ëÜçééÉêë=ÖÉåÉê~íÉ=
ÄÉíïÉÉå=RRBJTMB=çÑ=Åçãé~åó=ë~äÉë
Centre
for
Retail
Management,
Northwestern
University
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

18. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NUaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
Drop
to
Replace
Drop
to
Replace
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë
QOB=áÑ=ÅìëíçãÉêë=ê~íÉ=éáÅâáåÖ=íÜÉáê=çïå=
êÉï~êÇë=çê=ÇáëÅçìåíë=~ë=íÜÉáê=ãçëí=
áãéçêí~åí=ÅêáíÉêáçå=Ñçê=~=êÉí~áä=ÉñéÉêáÉåÅÉK
TPB=çÑ=ÅçåëìãÉêë=éêÉÑÉê=íç=Çç=ÄìëáåÉëë=ïáíÜ=
Äê~åÇë=íÜ~í=ìëÉ=éÉêëçå~ä=áåÑçêã~íáçå=íç=
ã~âÉ=íÜÉáê=ëÜçééáåÖ=ÉñéÉêáÉåÅÉ=ãçêÉ=
êÉäÉî~åíK
RÉÅçÖåáíáçå
SQB=çÑ=éÉçéäÉ=íÜáåâ=íÜ~í=ÅìëíçãÉê=
ÉñéÉêáÉåÅÉ=áë=ãçêÉ=áãéçêí~åí=íÜ~å=éêáÅÉ=áå=
íÜÉáê=ÅÜçáÅÉ=çÑ=Äê~åÇK
UVB=çÑ=ÅçåëìãÉêë=ÄÉÖ~å=ÇçáåÖ=ÄìëáåÉëë=ïáíÜ=
~=ÅçãéÉíáíçê=ÑçääçïáåÖ=~=éççê=ÅìëíçãÉê=
ÉñéÉêáÉåÅÉK
pÉêîáÅÉ=~ë=~=ÇáÑÑÉêÉåíá~íçê

19. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ NVaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
Drop
to
Replace
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë
PRB=çÑ=ëã~êíéÜçåÉ=ìëÉêë=Ü~îÉ=éìêÅÜ~ëÉÇ=
Ñêçã=~=Åçãé~åó=çê=Äê~åÇ=çíÜÉê=íÜ~å=íÜÉó=
áåíÉåÇÉÇ=ÄÉÅ~ìëÉ=çÑ=áåÑçêã~íáçå=éêçîáÇÉÇ=~í=
íÜÉ=ãçãÉåí=íÜÉó=åÉÉÇÉÇ=áíK
TPB=çÑ=ÅçåëìãÉêë=éêÉÑÉê=íç=Çç=ÄìëáåÉëë=ïáíÜ=
Äê~åÇë=íÜ~í=ìëÉ=éÉêëçå~ä=áåÑçêã~íáçå=íç=
ã~âÉ=íÜÉáê=ëÜçééáåÖ=ÉñéÉêáÉåÅÉ=ãçêÉ=
êÉäÉî~åíK
ríáäáíó=C=RÉäÉî~åÅÉ
RUB=çÑ=ÅçåëìãÉêë=Ñ~îçìê íÜÉ=ÅçåîÉåáÉåÅÉ=çÑ=
çãåáJÅÜ~ååÉä=ãçÄáäÉ=ÅçããÉêÅÉ=çîÉê=
íê~Çáíáçå~ä=êÉí~áäK
RVC=çÑ=ëã~êíéÜçåÉ=ìëÉêë=ÑÉÉä=ãçêÉ=
Ñ~îçìê~ÄäÉíçï~êÇë=Åçãé~åáÉë=ïÜçëÉ=ãçÄáäÉ=
ëáíÉë=çê=~ééë=~ääçï=íÜÉã=íç=ã~âÉ=éìêÅÜ~ëÉë=
èìáÅâäóK
b~ëÉ=C=`çåîÉåáÉåÅÉ

20. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ OMaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
^=åÉï=êÉí~áä=é~ê~ÇáÖã
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

21. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ ONaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
qÜÉ=áÇÉ~=çÑ=ã~êâÉíáåÖ=~ë=~=
îÉÜáÅäÉ=Ñçê=ÇêáîáåÖ=ëíçêÉ=îáëáíë=
~åÇ=íê~åë~Åíáçåë=áë=ÇÉ~ÇK
RÉí~áä=ÉñéÉêáÉåÅÉ=áë Äê~åÇ=
ã~êâÉíáåÖ
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

22. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ OOaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
êÉîçäìíáçå
LˌêɛîəˈäìːʃəåL
~ Ñ~ê=êÉ~ÅÜáåÖ ~åÇ Çê~ëíáÅ ÅÜ~åÖÉI Éëé áå áÇÉ~ëI ãÉíÜçÇëI ÉíÅ
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

23. fkqRlar`fkd= qeb=elkd=hlkd=`e^mqbR

24. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ OQaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
tÉ=êÉéêÉëÉåí=íÜÉ=êÉí~áä=áåÇìëíêóÛë=ÅêÉ~íáîÉ=éêçÑÉëëáçå~äë=
~åÇ=ïÉêÉ=ÑçìåÇÉÇ=áå=NVSN=~ë=~=Åçää~Äçê~íáîÉ=Åçããìåáíó=
ïÜÉêÉ=áÇÉ~ëI=âåçïäÉÇÖÉ=~åÇ=é~ëëáçå=ïçìäÇ=ÄÉ=ëÜ~êÉÇ=
íç=Éå~ÄäÉ=çìê=ãÉãÄÉêë=íç=ÑìäÑáää=íÜÉ=Ñ~ëíJé~ÅÉÇ=éä~ååáåÖ=
~åÇ=ÇÉëáÖå=åÉÉÇë=çÑ=êÉí~áäK=
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

25. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ ORaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë

26. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ OSaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë
Raf=áå=eçåÖ=hçåÖW
lìê=jáëëáçå
qç=ëÜ~éÉ=íÜÉ=ÑìíìêÉ=çÑ=êÉí~áä=ÇÉëáÖå=~Åêçëë=^ëá~=
íÜêçìÖÜ=ÅêÉ~íáîáíóI=áåëáÖÜí=~åÇ=é~êíåÉêëÜáéK

27. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ OTaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë
qÜÉ=åÉï=êÉí~áä=ÇÉëáÖå=
Åçããìåáíó=áëåÛí=àìëí=
~Äçìí=ÇÉëáÖåÁ

28. ïïïKêÉí~áäÇÉëáÖåáåëíáíìíÉKçêÖ OUaçÅìãÉåí=k~ãÉ=ö=a~íÉ=jçåíÜ=OMNS
tÜó=Raf
bîÉåíë
bÇìÅ~íáçå
kÉíïçêâáåÖ
fåëáÖÜí
píìÇÉåí=^ï~êÇë
mìÄäáÅ~íáçåë
eçåÖ=hçåÖ=ö=RÉí~áä=áå=RÉîçäìíáçå~êó= qáãÉë