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High Tech ≠ High Touch

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How to ignore emerging technologies to forge deeper, stronger relationships.

High Tech ≠ High Touch

  1. 1. HIGH TECH ≠ HIGH TOUCH Ignore How To Use Emerging Technology To Forge Deeper, Stronger Relationships Jeff Turner, President, Zeek Interactive, Twitter: @jeffturner
  2. 2. Alone Together“Our networked life allows us to hide from each other, even as we aretethered to each other. We’d rather text than talk.” – Sherry Turkle Photo by Ultra Silo1 via Flickr Creative Commons
  3. 3. Enthusiastic About Technological Change“Every technology is both a burden and a blessing;not either-or, but this-and-that.” – Neil Postman Photo by D. Sharon Pruitt via Flickr Creative Commons
  4. 4. What’s Wrong With This Picture?Nothing. That’s the problem. Photo by Melvin Schlubman via Flickr Creative Commons
  5. 5. Media Changes The Way We Behave“New media not only affect the way people behave, but they eventuallyaffect the way people feel they should behave.” – Joshua Meyrowitz Photo by Ultra Silo1 via Flickr Creative Commons
  6. 6. What Captures Your Attention?“Giving undivided attention is the first and most basicingredient in any relationship.” – Kare Anderson, Harvard Business Review Photo by Ed Yourdon via Flickr Creative Commons
  7. 7. Technology Is A State Of Culture“It is also a state of mind. It consists in the deification of technology, whichmeans that the culture seeks its authorization in technology, finds itssatisfactions in technology, and takes its orders from technology.” – Neil Postman Photo by David Roseborough via Flickr Creative Commons
  8. 8. What Problem Does This Solve?“Our most serious problems are not technical, nor do they arise frominadequate information.” – Neil Postman Photo by Yourdon via Flickr Creative Commons
  9. 9. No Sense Of Place“Whether media have actually affected the amount of family interactionmay be less of an issue than the fact that they have changed theuniqueness of what goes on in the home.” – Joshua Meyrowitz Photo by Ed Yourdon via Flickr Creative Commons
  10. 10. Technology Is Not A Differentiator“Truly different behaviors require truly distinct situations.” – Joshua Meyrowitz Photo by Ed Yourdon via Flickr Creative Commons
  11. 11. We’re Missing The Nonverbal“A person can lie verbally much more easilythan he or she can “lie” non verbally.” – Joshua Meyrowitz Photo by Yourdon via Flickr Creative Commons
  12. 12. It’s Time To Pause… and consider how we want the world to look. Photo by Ed Yourdon via Flickr Creative Commons
  13. 13. Awareness Brings OpportunityYou have the ability to alter your behavior, and change the game. Photo by Ed Yourdon via Flickr Creative Commons
  14. 14. Be In The MomentBe where you are, with who you’re with. Photo by Tom French via Flickr Creative Commons
  15. 15. How We Engage MattersI will do business with someone I can laugh with. Photo by Rob Boudon via Flickr Creative Commons
  16. 16. Seek Hugs Over LikesUse the computer to get off of the computer. Photo by Tedeytan via Flickr Creative Commons
  17. 17. The Fastest Way To TrustWhen it comes to trust, nothing is more efficient than face-to-face. Photo by Isafmedia via Flickr Creative Commons
  18. 18. Technology Is Not Neutral“When you adopt a technology, you also adoptthe philosophy embedded in that technology.” - Clay Shirky My Facebook Page
  19. 19. Facebook Has An AgendaIf you’re not vigilent, their agenda becomes your agenda.Don’t adopt philosophies counter to your own philosophy. My Facebook Page
  20. 20. Get PersonalDon’t take the path of least resistance. My Facebook Page
  21. 21. Exploit Skype, GoToMeetingThe next best thing to being there. Photo by Joxe via Flickr Creative Commons
  22. 22. SEO, yes. But YEO as well.Even blogging can take a different direction whenthe focus shifts to “You Engaging Others.” Miamism Showcases Genius Jones
  23. 23. Connect LocallyHow many opportunities are you missing by staring at your phone? Photo by ME, yesterday morning at Starbucks
  24. 24. Eyes Over ScreensGet out from behind the computer. Photo by Joe Fakih Gomez via Flickr Creative Commons
  25. 25. Real Parties Over Virtual PartiesThe real thing is always better. Never forget that. Photo by Bart Everson via Flickr Creative Commons
  26. 26. Analog Over Digital“It is important to remember what can be donewithout computers” – Neil Postman Photo by Emily Rachel Hildebrand via Flickr Creative Commons
  27. 27. HIGH TECH ≠ HIGH TOUCH Ignore How To Use Emerging Technology To Forge Deeper, Stronger Relationships Jeff Turner, President, Zeek Interactive, Twitter: @jeffturner

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