High Tech ≠ High Touch
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The document discusses how emerging technologies can negatively impact relationships by allowing people to hide from each other and avoid real interactions. It argues that while technology provides benefits, overreliance on technology for communication weakens interpersonal connections. The document advocates using technology like video conferencing to supplement but not replace in-person interactions, which are needed to build trust and understand nonverbal cues. It encourages being fully present with others rather than distracted by devices, and connecting with people locally rather than staring at screens.
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High Tech ≠ High Touch
- 1. HIGH TECH ≠ HIGH TOUCH Ignore How To Use Emerging Technology To Forge Deeper, Stronger Relationships Jeff Turner, President, Zeek Interactive, Twitter: @jeffturner
- 2. Alone Together “Our networked life allows us to hide from each other, even as we are tethered to each other. We’d rather text than talk.” – Sherry Turkle Photo by Ultra Silo1 via Flickr Creative Commons
- 3. Enthusiastic About Technological Change “Every technology is both a burden and a blessing; not either-or, but this-and-that.” – Neil Postman Photo by D. Sharon Pruitt via Flickr Creative Commons
- 4. What’s Wrong With This Picture? Nothing. That’s the problem. Photo by Melvin Schlubman via Flickr Creative Commons
- 5. Media Changes The Way We Behave “New media not only affect the way people behave, but they eventually affect the way people feel they should behave.” – Joshua Meyrowitz Photo by Ultra Silo1 via Flickr Creative Commons
- 6. What Captures Your Attention? “Giving undivided attention is the first and most basic ingredient in any relationship.” – Kare Anderson, Harvard Business Review Photo by Ed Yourdon via Flickr Creative Commons
- 7. Technology Is A State Of Culture “It is also a state of mind. It consists in the deification of technology, which means that the culture seeks its authorization in technology, finds its satisfactions in technology, and takes its orders from technology.” – Neil Postman Photo by David Roseborough via Flickr Creative Commons
- 8. What Problem Does This Solve? “Our most serious problems are not technical, nor do they arise from inadequate information.” – Neil Postman Photo by Yourdon via Flickr Creative Commons
- 9. No Sense Of Place “Whether media have actually affected the amount of family interaction may be less of an issue than the fact that they have changed the uniqueness of what goes on in the home.” – Joshua Meyrowitz Photo by Ed Yourdon via Flickr Creative Commons
- 10. Technology Is Not A Differentiator “Truly different behaviors require truly distinct situations.” – Joshua Meyrowitz Photo by Ed Yourdon via Flickr Creative Commons
- 11. We’re Missing The Nonverbal “A person can lie verbally much more easily than he or she can “lie” non verbally.” – Joshua Meyrowitz Photo by Yourdon via Flickr Creative Commons
- 12. It’s Time To Pause … and consider how we want the world to look. Photo by Ed Yourdon via Flickr Creative Commons
- 13. Awareness Brings Opportunity You have the ability to alter your behavior, and change the game. Photo by Ed Yourdon via Flickr Creative Commons
- 14. Be In The Moment Be where you are, with who you’re with. Photo by Tom French via Flickr Creative Commons
- 15. How We Engage Matters I will do business with someone I can laugh with. Photo by Rob Boudon via Flickr Creative Commons
- 16. Seek Hugs Over Likes Use the computer to get off of the computer. Photo by Tedeytan via Flickr Creative Commons
- 17. The Fastest Way To Trust When it comes to trust, nothing is more efficient than face-to-face. Photo by Isafmedia via Flickr Creative Commons
- 18. Technology Is Not Neutral “When you adopt a technology, you also adopt the philosophy embedded in that technology.” - Clay Shirky My Facebook Page
- 19. Facebook Has An Agenda If you’re not vigilent, their agenda becomes your agenda. Don’t adopt philosophies counter to your own philosophy. My Facebook Page
- 20. Get Personal Don’t take the path of least resistance. My Facebook Page
- 21. Exploit Skype, GoToMeeting The next best thing to being there. Photo by Joxe via Flickr Creative Commons
- 22. SEO, yes. But YEO as well. Even blogging can take a different direction when the focus shifts to “You Engaging Others.” Miamism Showcases Genius Jones
- 23. Connect Locally How many opportunities are you missing by staring at your phone? Photo by ME, yesterday morning at Starbucks
- 24. Eyes Over Screens Get out from behind the computer. Photo by Joe Fakih Gomez via Flickr Creative Commons
- 25. Real Parties Over Virtual Parties The real thing is always better. Never forget that. Photo by Bart Everson via Flickr Creative Commons
- 26. Analog Over Digital “It is important to remember what can be done without computers” – Neil Postman Photo by Emily Rachel Hildebrand via Flickr Creative Commons
- 27. HIGH TECH ≠ HIGH TOUCH Ignore How To Use Emerging Technology To Forge Deeper, Stronger Relationships Jeff Turner, President, Zeek Interactive, Twitter: @jeffturner
Editor's Notes
- “For one thing, in cultures that have a democratic ethos, relatively weak traditions, and a high receptivity to new technologies, everyone is inclined to be enthusiastic about technological change, believing that its benefits will eventually spread evenly among the entire population. Especially in the United States, where the lust for what is new has no bounds, do we find this childlike conviction most widely held. Indeed, in America, social change of any kind is rarely seen as resulting in winners and losers, a condition that stems in part from Americans’ much-documented optimism. As for change brought on by technology, this native optimism is exploited by entrepreneurs, who work hard to infuse the population with a unity of improbable hope, for they know that it is economically unwise to reveal the price to be paid for technological change. One might say, then, that, if there is a conspiracy of any kind, it is that of a culture conspiring against itself.” – Neil Postman
- This is not a Gen Y issue.Just because a new behavior is accepted, doesn’t meant it’s better, or more effective. It’s just means we are permitting it. But we’re more than “permitting it,” we’re seeking it out as a culture. It is becoming the way we behave.
- From Kare Anderson’s post: “A few years ago, DisneyWorld executives were wondering what most captured the attention of toddlers and infants at their theme park and hotels in Orlando, Florida. So they hired me and a cultural anthropologist to observe them as they passed by all the costumed cast members, animated creatures, twirling rides, sweet-smelling snacks, and colorful toys. But after a couple of hours of close observation, we realized that what most captured the young children's attention wasn't Disney-conjured magic. Instead it was their parents' cell phones, especially when the parents were using them.Those kids clearly understood what held their parents' attention — and they wanted it too. Cell phones were enticing action centers of their world as they observed it. When parents were using their phones, they were not paying complete attention to their children.Giving undivided attention is the first and most basic ingredient in any relationship. It is impossible to communicate, much less bond, with someone who can't or won't focus on you. At the same time, we often fail to realize how what we focus on comes to control our thoughts, our actions, and indeed, our very lives.”
- We have lost our sense of place. We are being forced in to a sea of homogenous behaviors where everyone begins to look alike.
- "Attendants at its birth, we threw ourselves into its adventure. This is human. But these days, our problems with the Net are becoming too distracting to ignore. At the extreme, we are so enmeshed in our connections that we neglect each other. We don’t need to reject or disparage technology. We need to put it in its place.” – Sherry Turkle