Why Social Media Is Here To Stay

1,164 views

Published on

Organic reasons why Social Media is not a fad, but the logical result of how complex adaptive systems work. Social Media is not going to go away. It will continue to grow and change and move more deeply into areas like sales, marketing, customer service, product development and human resources (recruiting).

Published in: Technology, Business
2 Comments
4 Likes
Statistics
Notes
  • 'Oh how beautiful! How could it have been otherwise?'
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation! Any thoughts about where I can find more about New Science?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,164
On SlideShare
0
From Embeds
0
Number of Embeds
138
Actions
Shares
0
Downloads
44
Comments
2
Likes
4
Embeds 0
No embeds

No notes for slide
  • Even at the subatomic level, relationships are all that matter.
    Interconnections where cooperation and participation are required, not optional
  • The agents in the system are all components of the system.
  • CAS are made up of a number of participants. Each participant has thoughts and ideas about how they should function with the organization. They apply their ideas to the extent permitted. Their ideas and plans are continuously revised/adapted based on their experiences.
  • From a corp perspective, they are bottom up. The participants determine how to best achieve goals and how to organize in order meet their objectives. All of which is subject to change, based on their hands on knowledge and their results.
  • It is not an accident that we are where we are today.
  • emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.
  • This is why people are so attracted to social media. It’s consistent with how the universe works and how we naturally want to give and receive information.
  • Social Media will deepen and broaden it’s reach as companies and individuals learn to master the behaviors that promote:
    Connection, Interaction and The beginning of relationships around commerce and transactions.
  • The cornerstone beliefs and behaviors leading to mastering the art of social media effectivess are inclusiveness, adaptability and making the art of listening your predominant communication skill.

    Social Media is not going to go away. It will continue to grow and change and move more deeply into areas like sales, marketing, customer service, product development and human resources (recruiting).
  • Complex Adaptive Systems and Social Media are not going to replace the way organizations are organized and function. Rather, they represent a new and powerful way for everyone in the organization to learn, improve and grow because:
    Social Media provides a faster, broader path to acquiring knowledge from customers/consumers about your products and services.
    That knowledge can be used to improve products/services, strengthen customer loyalty, develop better new products, build new relationships and strengthen existing ones.
    Social Media, properly used, can do all of that faster and far less expensively than traditional methods.
  • Why Social Media Is Here To Stay

    1. 1. Why Social Media Is Here To Stay by Jeff Turner Zeek Interactive
    2. 2. Our World Is Not A Machine
    3. 3. New Science Teaches Us Relationships Are What Matters Life Is A Web Of Interconnections Chaos Is The ONLY Road To Transformation
    4. 4. Social Networks Are Complex Adaptive Systems
    5. 5. Why Is This Important?
    6. 6. CAS Are A Cornerstone Of How Our Universe Works
    7. 7. 2 Important Elements Of Complex Adaptive Systems
    8. 8. Continuous Adaptation (based on experiences)
    9. 9. Self Organization (based on hands-on knowledge)
    10. 10. Social Media Is The Love Child Of New Science & Internet Technologies
    11. 11. +,$#-'($.&,/$0 !"#$%&$%'()* +$* 8* !/01-+)'23#1*&.+'4+"#.&/, '7 5$ $ 6/ 6/ ' 5 5$ 9/:&*&.+';++3<#=> B+%#*&.+';++3<#=> ?#01-&6@&$%A (H(GI(B!( ?3#01+$&$%A 5$ 6/ 7 8* '5$ /' 5$6 So That’s how we work? C&01-+'C+-6D7,%#$&E+3 F/=#-'G+-#*&/$:"&1: The Classic CAS Model
    12. 12. A Fad? Hardly They Want More
    13. 13. Most Important: Self Organization
    14. 14. You’re not in control. Define, Shape, & Participate In The Conversation
    15. 15. Life seeks order, but uses messes to get there. Margaret Wheatley
    16. 16. Master Behaviors That Promote Connection Interaction Transaction
    17. 17. Cornerstone Behaviors Inclusiveness Adaptability Listening
    18. 18. !"##$%&'%$()*&+#+)& ,'-$(+.+)&'/"0+&* 1$$-2"(0 %$*34"%+#+$. 1$$-2"(0 "*$&#. Simplified? A Simplified CAS Model
    19. 19. A New Way To Learn, Improve & Grow
    20. 20. “To my mind there must be, at the bottom of it all, not an equation, but an utterly simple idea. And to me that idea, when we finally discover it, will be so compelling, so inevitable, that we will say to one another, “Oh, how beautiful. How could it have been otherwise?” John Archibald Wheeler

    ×